Qu'est-ce que l'Innovation Disruptive ? Description
Le Modèle disruptif (de rupture) d'innovation de Clayton Christensen est une théorie qui peut être employée pour décrire l'impact des nouvelles technologies (changement révolutionnaire) sur l'existence d'une entreprise. Clayton Christensen a inventé pour la première fois l'expression de « Technologies disruptives » en 1997, dans son livre « Le dilemme de l'innovateur : Quand les Nouvelles Technologies font chuter de grandes entreprises ». Il a démontré que maintes et maintes fois presque toutes les organisations qui sont "mortes" ou ont été déplacées de leurs industries (en raison d'un nouveau paradigme d'offre client) auraient pu voir venir la rupture, mais n'ont rien fait jusqu'à ce qu'il ait été trop tard.
En faisant ce que les bonnes compagnies sont censées faire - approvisionner leurs clients les plus profitables et concentrer les investissements là où les marges bénéficiaires sont les plus attrayantes - les leaders établis de l'industrie sont dans une logique d'innovations soutenues, elles laissent la voie libre pour que les technologies disruptives les enterrent. Ceci se produit parce que les procédés de répartition de ressource des entreprises établies sont conçus pour maximiser la rentabilité par des innovations soutenues, ce qui impliquent essentiellement de concevoir des "souricières" de plus en plus efficaces pour des clients existants ou des segments de marché bien établis. Quand émerge des innovations disruptives (en général meilleur marché, de nouvelles versions de produits existants plus simple à utiliser ciblant le segment bas du marché ou des clients entièrement nouveaux), les entreprises établies sont paralysées. Elles sont presque toujours motivées à cibler le segment haut du marché plutôt que de défendre ces nouveaux marchés ou le segment bas du marché, et finalement l'innovation disruptive améliore, vole plus de part de marché, et remplace le produit dominant.
Types d'innovation
Les entreprises ont deux options différentes quand elles cherchent à développer de nouvelles opportunités d'activités et de croissance. Elles peuvent essayer de prendre le marché existant d'un concurrent indélogeable avec des innovations soutenues. Ou elles peuvent essayer de prendre sur un concurrent avec des innovations disruptives pour créer de nouveaux marchés ou prendre racine parmi les plus mauvais anciens clients.
Il y a deux types distincts d'Innovations Disruptives. Le premier type crée un marché en visant des non-consommateurs. La seconde concurrence dans l'extrémité basse d'un marché établi.
Origine du Modèle disruptif d'innovation. Histoire
La recherche et les études de Christensen à Harvard.
Utilisation de la méthode d'Innovation Disruptive. Applications
Toutes sortes d'entreprises - comme elles peuvent être affectées par l'innovation/changement technologique.
Étapes dans l'Innovation Disruptive. Processus
Le modèle montre que, à mesure que la performance exigée par les clients d'un marché existant s'accroît au cours du temps, ainsi le fait la performance fournie dans un paradigme technologique. Souvent l'amélioration de performance fournie a une trajectoire différente de la trajectoire de l'amélioration de performance exigée par les clients (voyez la figure). Quand les pentes de trajectoire diffèrent, et la performance fournie excède la performance exigée, les nouvelles technologies qui étaient seulement performance concurrentielle dans les créneaux à distance peuvent émigrer dans d'autres réseaux de client. Ceci fournit à des innovateurs un véhicule pour de nouveaux clients, qui auraient précédemment regardé leurs offres comme de qualité inférieures ; et leur permet d'offrir a des marchés courant bien établi un nouvel ensemble d'attributs de valeur de performance qui sont maintenant plus appropriés que le paradigme courant.
La rupture et la banalisation vont réellement de pair. Une entreprise qui surpasse les besoins, simplement ne peut pas gagner (une société qui améliore un produit au point qu'il est trop élaboré pour que les clients les utilisent et paie une prime). Où la situation de Rupture (Disruptive) lui prendra ses marchés, ou celle de Banalisation lui prendra ses bénéfices. Tandis que les nouvelles vagues de Rupture (Disruptive) balayent une industrie, l'endroit où l'argent ira se déplacera au travers de la chaîne de la valeur au cours du temps. Tandis que ceci se produit, les entreprises qui se positionnent à un point dans la chaîne de la valeur où la performance n'est pas encore suffisante capteront la rentabilité.
Limites de l'Innovation Disruptive. Inconvénients
L'Innovation Disruptive exige un processus de stratégie bien distinct. Ce processus doit être émergent et concentré sur des opportunités imprévues, des problèmes et des succès, plutôt que visé et concentré sur une compréhension améliorée de ce qui fonctionne ou pas.
Au lieu de concevoir les produits et les services qui adressent le comportement courant des clients courants, les buts (finalités) sous-jacents des personnes devraient alimenter la conception (design) des innovations. La compréhension dece qu'est le besoin réel des personnes est cependant loin d'être facile.
Les entreprises disruptivesne peuvent pas réaliser de gros bénéficestrès rapidement, dû à leur nature (adressant de nouveaux marchés, ou adressant le segment bas de marchés existants). Les spécialistes du capital-risque sont de plus en plus impatients à ce que les activités d'entreprises fournissent des rentabilités.
Hypothèses de l'Innovation Disruptive. Conditions
Les entreprises risquent la mort pour ignorer dans leurs décisions les technologies qui ne semblent pas satisfaire les besoins des clients, comme celles-ci deviennent mortelles quand la trajectoire de deux paradigmatiques des progrès interagissent.
Livre : Clayton M. Christensen - The Innovator's Dilemma
Livre : Clayton M. Christensen - The Innovator's Solution
Livre : Clayton M. Christensen - Seeing What's Next
Discussions du forum sur Innovation Disruptive. Ci-dessous, vous pouvez poser une question sur ce sujet, partager vos expériences, signaler un nouveau développement ou expliquer quelque chose.
Innovation Strategy: the Three Horizons of Growth (McKinsey)
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organization's product ...
Disruptive versus Incremental Innovation
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... I...
How can Incumbents (Established Corporates) Respond to Disruptors?
The challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. british Airways and KLM versus EasyJet and Ryanair, Merrill Lynch versus Charles ...
Timing is Important to Make an Innovative Idea Disruptive
America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time.
Likewise, Kodak invente...
Is Disruptive Innovation Radical? is it a Breakthrough?
Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensen's work was to illustrate that ma...
Disruptive Innovation: What Causes the Creative Leap?
What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energ...
Innovation Ideas in Economic Slowdowns
Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were developed by major corporations started out as innovative ideas. Numerous small business...
The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to...
The Six Ds of Exponential Technologies (Diamandis)
The Six Ds of Exponentials is a framework developed by Peter Diamandis, a well-known entrepreneur, author, futurist, and the founder of the XPRIZE Foundation and Singularity University. The framework ...
What is Disruptive Innovation Exactly? Definition
A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads:
"DISRUPTIVE INNOVATION describes a process by which a product or service t...
Slow Innovation: PROs, CONs and Tips
When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that change an organization's business model or products quite radically. But, there is ...
Why is Disruptive Innovation Difficult?
A disruptive innovation questions what we don't know. And it's hard to change our way of thinking. This holds for organizations and people. A disruptive innovation questions what we know and exposes t...
Disruptive Innovation and Public Sector Organisations
This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the goal. If public good is the goal as provided by public sector organisations then ...
Innovation in Developing Countries (Leapfrogging)
Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countri...
Is Consumption Needed for Disruptive Innovation?
Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation?
A little prudence mus...
Commencer un nouveau sujet sur Innovation Disruptive
Meilleures Pratiques
Les sujets les mieux notés sur Innovation Disruptive. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques.
🥇
The Jobs to be Done Approach (JTBD) and Disruptive Innovation
BACKGROUNDThe Theory of Disruptive Innovation helps companies capture opportunities and understand threats coming from their external environment. In particular for and from innovative entrepreneuri...
Disruptive Innovation: Product versus Platform
DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples:
Uber owns no vehicle, but is now the largest taxi company in the world.
Alibaba has no inventory, but i...
Tips for Innovation Strategy
As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into considerati...
Strategic Options for Old-Technology Firms
What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either
1. Fighting the new technology, or
2. Trying to make a tran...
Diversity of Perspective is Key to Disruptive Innovation
“All new ideas are combinations of old ideas, but not all idea combinations are created equal,” writes Frans Johannsen.
An HBR article by Johansson tells how Mick Pearce designed the Eastgate offic...
List of Disruptive Technologies
It is important that business and policy leaders understand which technologies might matter to them and prepare accordingly. But which technologies could drive truly massive economic transformations a...
How to Develop Disruptive Innovation Skills?
I believe disruptive innovation skills can be mostly taught.
Beyond the associative skills which is cognitive, the other behavioral skills required to be a true innovator are discovery skills - quest...
Three Types of Innovation (Christensen)
Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different type...
How to Find Innovative Ideas? From Analogous Markets...
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Fra...
How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regul...
Leadership Skills / Approaches for Successful Innovation
Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:...
The Hybrid Innovation Approach to Technological Innovation
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early...
Examples of Disruptive Innovation
An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of Circus…
Let's take a look first at the difference betw...
Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way...
Addressing the Unmet Needs of Customers Based on Christensen’s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively ...
Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E...
R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why?
Because the Internet, wireless devices such as m...
Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las...
How to Be Innovative, Innovative Thinking Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So inno...
Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info...
Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION
Innovation can be triggered or enabled by two broad classes:
KNOWLEDGE PUSH: Innovation trig...
Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a...
Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate...
Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions:
- Ability to create a climate that continuously fosters innovat...
(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi...
Adoption of New Technologies Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that the entrenched interes...
Technology-driven Change Theory The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres...
Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ...
Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr...
Disruptive Innovation in Emerging Countries In the past, it was generally thought that the Western countries were the main sources of innovation while developing co...
Sources d'Information
Diverses sources d'informations sur Innovation Disruptive. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers.
Innovation by Challenger Firms, Latecomer Firms, Exploiting Weaknesses of Competitors Presentation by Chris Wu on asymmetric innovation. The core concept of his new book steps from Clayton's Innovator's Sol...
Innovation Management, Innovation Strategy This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio...
Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation How is it possible that small entrants with limited resources can successfully compete with large, established firms tha...
Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod...
Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ...
Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h...
Leadership, Strategic Leadership, Innovation Management Presentation about Strategic Innovation Leadership that includes the following sections:
1. Strategic Innovation Leader...
Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present...