Innovation Disruptive
(Christensen)

Centre de Connaissances

Qu'est-ce que l'Innovation Disruptive ? Description

Le Modèle disruptif (de rupture) d'innovation de Clayton Christensen est une théorie qui peut être employée pour décrire l'impact des nouvelles technologies (changement révolutionnaire) sur l'existence d'une entreprise. Clayton Christensen a inventé pour la première fois l'expression de « Technologies disruptives » en 1997, dans son livre « Le dilemme de l'innovateur : Quand les Nouvelles Technologies font chuter de grandes entreprises ».
Il a démontré que maintes et maintes fois presque toutes les organisations qui sont "mortes" ou ont été déplacées de leurs industries (en raison d'un nouveau paradigme d'offre client) auraient pu voir venir la rupture, mais n'ont rien fait jusqu'à ce qu'il ait été trop tard.

En faisant ce que les bonnes compagnies sont censées faire - approvisionner leurs clients les plus profitables et concentrer les investissements là où les marges bénéficiaires sont les plus attrayantes - les leaders établis de l'industrie sont dans une logique d'innovations soutenues, elles laissent la voie libre pour que les technologies disruptives les enterrent. Ceci se produit parce que les procédés de répartition de ressource des entreprises établies sont conçus pour maximiser la rentabilité par des innovations soutenues, ce qui impliquent essentiellement de concevoir des "souricières" de plus en plus efficaces pour des clients existants ou des segments de marché bien établis. Quand émerge des innovations disruptives (en général meilleur marché, de nouvelles versions de produits existants plus simple à utiliser ciblant le segment bas du marché ou des clients entièrement nouveaux), les entreprises établies sont paralysées. Elles sont presque toujours motivées à cibler le segment haut du marché plutôt que de défendre ces nouveaux marchés ou le segment bas du marché, et finalement l'innovation disruptive améliore, vole plus de part de marché, et remplace le produit dominant.

Types d'innovation

Les entreprises ont deux options différentes quand elles cherchent à développer de nouvelles opportunités d'activités et de croissance. Elles peuvent essayer de prendre le marché existant d'un concurrent indélogeable avec des innovations soutenues. Ou elles peuvent essayer de prendre sur un concurrent avec des innovations disruptives pour créer de nouveaux marchés ou prendre racine parmi les plus mauvais anciens clients.

Il y a deux types distincts d'Innovations Disruptives. Le premier type crée un marché en visant des non-consommateurs. La seconde concurrence dans l'extrémité basse d'un marché établi.
 

Origine du Modèle disruptif d'innovation. Histoire

La recherche et les études de Christensen à Harvard.

Utilisation de la méthode d'Innovation Disruptive. Applications

• Toutes sortes d'entreprises - comme elles peuvent être affectées par l'innovation/changement technologique.

Étapes dans l'Innovation Disruptive. Processus

• Le modèle montre que, à mesure que la performance exigée par les clients d'un marché existant s'accroît au cours du temps, ainsi le fait la performance fournie dans un paradigme technologique. Souvent l'amélioration de performance fournie a une trajectoire différente de la trajectoire de l'amélioration de performance exigée par les clients (voyez la figure). Quand les pentes de trajectoire diffèrent, et la performance fournie excède la performance exigée, les nouvelles technologies qui étaient seulement performance concurrentielle dans les créneaux à distance peuvent émigrer dans d'autres réseaux de client. Ceci fournit à des innovateurs un véhicule pour de nouveaux clients, qui auraient précédemment regardé leurs offres comme de qualité inférieures ; et leur permet d'offrir a des marchés courant bien établi un nouvel ensemble d'attributs de valeur de performance qui sont maintenant plus appropriés que le paradigme courant.
• La rupture et la banalisation vont réellement de pair. Une entreprise qui surpasse les besoins, simplement ne peut pas gagner (une société qui améliore un produit au point qu'il est trop élaboré pour que les clients les utilisent et paie une prime). Où la situation de Rupture (Disruptive) lui prendra ses marchés, ou celle de Banalisation lui prendra ses bénéfices. Tandis que les nouvelles vagues de Rupture (Disruptive) balayent une industrie, l'endroit où l'argent ira se déplacera au travers de la chaîne de la valeur au cours du temps. Tandis que ceci se produit, les entreprises qui se positionnent à un point dans la chaîne de la valeur où la performance n'est pas encore suffisante capteront la rentabilité.

Limites de l'Innovation Disruptive. Inconvénients

• L'Innovation Disruptive exige un processus de stratégie bien distinct. Ce processus doit être émergent et concentré sur des opportunités imprévues, des problèmes et des succès, plutôt que visé et concentré sur une compréhension améliorée de ce qui fonctionne ou pas.
• Au lieu de concevoir les produits et les services qui adressent le comportement courant des clients courants, les buts (finalités) sous-jacents des personnes devraient alimenter la conception (design) des innovations. La compréhension de ce qu'est le besoin réel des personnes est cependant loin d'être facile.
• Les entreprises disruptives ne peuvent pas réaliser de gros bénéfices très rapidement, dû à leur nature (adressant de nouveaux marchés, ou adressant le segment bas de marchés existants). Les spécialistes du capital-risque sont de plus en plus impatients à ce que les activités d'entreprises fournissent des rentabilités.

Hypothèses de l'Innovation Disruptive. Conditions

Les entreprises risquent la mort pour ignorer dans leurs décisions les technologies qui ne semblent pas satisfaire les besoins des clients, comme celles-ci deviennent mortelles quand la trajectoire de deux paradigmatiques des progrès interagissent.

Livre : Clayton M. Christensen - The Innovator's Dilemma

Livre : Clayton M. Christensen - The Innovator's Solution

Livre : Clayton M. Christensen - Seeing What's Next 

Forum Discussions du forum sur Innovation Disruptive. Ci-dessous, vous pouvez poser une question sur ce sujet, partager vos expériences, signaler un nouveau développement ou expliquer quelque chose. 🔥 L'innovation Disruptive est à la fois Encourageante et Déstabilisante Je trouve que la technologie disruptive est à la fois encourageante et déstabilisante. Elle permet à certaines entreprises de bien s'implanté sur le marché. Toutefois, cette innovation ne prend pas en... 2   Innovation Strategy: the Three Horizons of Growth (McKinsey) One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey. The framework provides a useful mold to formulate an organization's product ... 58   58 commentaires Disruptive versus Incremental Innovation Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... I... 27   14 commentaires How can Incumbents (Established Corporates) Respond to Disruptors? The challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. british Airways and KLM versus EasyJet and Ryanair, Merrill Lynch versus Charles ... 15   5 commentaires Timing is Important to Make an Innovative Idea Disruptive America had to be discovered more than once, until it really had been discovered. The Apple Newton was a superior answer to a question that people did not bother at that time. Likewise, Kodak invente... 15   10 commentaires WHAT is Being Innovated? The 4 Ps of Innovation There are actually 4 things or objects that one can innovate: PR... 14   Is Disruptive Innovation Radical? is it a Breakthrough? Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensen's work was to illustrate that ma... 11   7 commentaires Disruptive Innovation: What Causes the Creative Leap? What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energ... 10   16 commentaires Innovation Ideas in Economic Slowdowns Innovation has always been the hallmark of doing good business. A lot of products that we enjoy today that were developed by major corporations started out as innovative ideas. Numerous small business... 9   4 commentaires The Word 'Disruptive' in Disruptive Innovation I wonder if the term 'disruptive' is in fact the appropriate word. If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to... 6   2 commentaires The Six Ds of Exponential Technologies (Diamandis) The Six Ds of Exponentials is a framework developed by Peter Diamandis, a well-known entrepreneur, author, futurist, and the founder of the XPRIZE Foundation and Singularity University. The framework ... 6   2 commentaires What is Disruptive Innovation Exactly? Definition A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads: "DISRUPTIVE INNOVATION describes a process by which a product or service t... 6   5 commentaires Comparison Disruptive Innovation versus Blue Ocean Strategy Is Disruptive Innovation a liitle more detail of Blue Ocean Strategy?? If not whats the difference between the two?... 5   3 commentaires Slow Innovation: PROs, CONs and Tips When we talk about innovation, we often associate it with disruptive innovation efforts / large-scale processes that change an organization's business model or products quite radically. But, there is ... 5   Why is Disruptive Innovation Difficult? A disruptive innovation questions what we don't know. And it's hard to change our way of thinking. This holds for organizations and people. A disruptive innovation questions what we know and exposes t... 4   Is Value Innovation Equal to Disruptive Innovation? Should value innovation, the corner stone of Blue Ocean Strategy be considered disruptive innovation?... 4   7 commentaires Disruptive Innovation and Public Sector Organisations This model appears to describe the potential life cycle of a firm in market economies where profit maximisation is the goal. If public good is the goal as provided by public sector organisations then ... 4   9 commentaires Innovation in Developing Countries (Leapfrogging) Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countri... 4   Is Consumption Needed for Disruptive Innovation? Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation? A little prudence mus... 3   2 commentaires Commencer un nouveau sujet sur Innovation Disruptive

Meilleures Pratiques Les sujets les mieux notés sur Innovation Disruptive. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. 🥇 The Jobs to be Done Approach (JTBD) and Disruptive Innovation BACKGROUNDThe Theory of Disruptive Innovation helps companies capture opportunities and understand threats coming from their external environment. In particular for and from innovative entrepreneuri... 28   13 commentaires 🥈 Disruptive Innovation: Product versus Platform DISRUPTIVE PLATFORMS often have a bigger impact than disruptive products. Some examples: Uber owns no vehicle, but is now the largest taxi company in the world. Alibaba has no inventory, but i... 25   14 commentaires 🥉 Tips for Innovation Strategy As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into considerati... 23   10 commentaires Strategic Options for Old-Technology Firms What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either 1. Fighting the new technology, or 2. Trying to make a tran... 22   7 commentaires Diversity of Perspective is Key to Disruptive Innovation “All new ideas are combinations of old ideas, but not all idea combinations are created equal,” writes Frans Johannsen. An HBR article by Johansson tells how Mick Pearce designed the Eastgate offic... 17   9 commentaires List of Disruptive Technologies It is important that business and policy leaders understand which technologies might matter to them and prepare accordingly. But which technologies could drive truly massive economic transformations a... 16   How to Develop Disruptive Innovation Skills? I believe disruptive innovation skills can be mostly taught. Beyond the associative skills which is cognitive, the other behavioral skills required to be a true innovator are discovery skills - quest... 15   4 commentaires Three Types of Innovation (Christensen) Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different type... 14   How to Find Innovative Ideas? From Analogous Markets... When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Fra... 14   3 commentaires How to Sustain Disruptive Innovation? After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth... Does that require other cycles of disruptive innovation, or will regul... 10   26 commentaires Leadership Skills / Approaches for Successful Innovation Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:... 10   34 commentaires The Hybrid Innovation Approach to Technological Innovation Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early... 8   5 commentaires Ways to Incorporate Disruptive Innovation as Part of the Management Agenda A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally don’... 7   14 commentaires Examples of Disruptive Innovation An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone or the Seiko of Circus… Let's take a look first at the difference betw... 7   6 commentaires

Conseils d'Experts Idées avancées sur Disruptive Innovation (Anglais). Vous trouverez ici des conseils professionnels d'experts. Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S... How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way... Challenging the Existing Strategic Logic Finding New Markets A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Framework can be used to challenge the ex... The Simple-Cheap-Convenient Approach Addressing the Unmet Needs of Customers Based on Christensen’s model of disruptive innovation, Norton and Pine argue that experience innovation can effectively ... How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E... Key Challenges of Internet Age for Management and for Product and Service Development R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning The Internet age represents a huge challenge for most businesses. Why? Because the Internet, wireless devices such as m... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation! 2 Distinct Capabilities... It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since ther... How to Think Differently in Innovation? How to Be Innovative, Innovative Thinking Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So inno... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig... Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of... Creating Organizations to Produce Breakthrough Innovations Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation Since 50 years, the Pentagon’s Defense Advanced Research Projects Agency (DARPA) has been very successful in producing a... How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate... What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat... Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr... Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi... Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that the entrenched interes... Predecessor of Christensen Technology-driven Change Theory The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Pres... Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ... How BOP Countries Can Disrupt Western Markets Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr... Misunderstandings on the Concept of Disruptive Innovations Technology Innovation In their paper “A Reflective Review of Disruptive Innovation Theory”, the authors mention three misunderstandings on the... Geographic Dimension to Explain Disruptive Innovation in Emerging Countries Disruptive Innovation in Emerging Countries In the past, it was generally thought that the Western countries were the main sources of innovation while developing co...

Sources d'Information Diverses sources d'informations sur Innovation Disruptive. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. Asymmetric Innovation for Challengers and Latecomers Innovation by Challenger Firms, Latecomer Firms, Exploiting Weaknesses of Competitors Presentation by Chris Wu on asymmetric innovation. The core concept of his new book steps from Clayton's Innovator's Sol... Disruptive Technologies Emergence of Competition Ron Adner and Peter B. Zemsky formalize the phenomenon of disruptive technologies that initially serve isolated market n... Introduction to Innovation and Disruptive Technologies Innovation Management, Innovation Strategy This presentations is an introduction into the concepts of Innovations and Disruptive Technologies. The following sectio... Explained: How can Innovative Players Beat Large, Established Firms? Disruptive Innovation, Innovation Strategy, Competition, Innovators Dilemma, Market Segmentation, Sustaining Innovation How is it possible that small entrants with limited resources can successfully compete with large, established firms tha... Prof. Clay Christensen Explains Disruptive Innovation Innovation Strategy, Strategic Marketing, Research and Development, Strategic Vision According to Professor Clay Christensen, a "disruptive innovation" is NOT a breakthrough innovation that makes good prod... Design Thinking for Innovation Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ... Disruptive Innovation: Why Market Leaders Fail Disruptive Innovation, Innovation Strategy, Strategic Innovation, Product Development, Disruptive Technology In this animated video Prof. Robert Perrons explains Prof. Clayton Christensen`s Theory of Disruptive Technologies and h... Strategic Innovation Leadership Leadership, Strategic Leadership, Innovation Management Presentation about Strategic Innovation Leadership that includes the following sections: 1. Strategic Innovation Leader... Distinctive vs. Dynamic Capabilities Inside-out Business Strategy In this presentation it is about Distinctive Capabilities and Dynamic Capabilities. Distinctive Capabilities are present... Disruptive Innovation Diagram Innovation Management Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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