Blue Ocean Strategy

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Criar uncontested o espaço do mercado. Explanação de Blue Ocean Strategy de W. Chan Kim e Renée Mauborgne. ('04)

Que é Blue Ocean Strategy? Descrição

Melhor que competindo dentro dos confins da indústria existente ou tentando roubar clientes dos rivais (estratégia sangrenta ou vermelha) W. Chan Kim e Renée Mauborgne do oceano estão sugerindo Blue Ocean Strategy: tornar-se uncontested o espaço do mercado que faz a competição irrelevant.

De acordo com Kim e Mauborgne no HBR de outubro 2004, competir em indústrias overcrowded não é nenhuma maneira sustentar o performance elevado. A oportunidade real é: criar oceanos azuis de uncontested o espaço do mercado.

Crítica das vantagem de o competidor

Naturalmente a competição é importante. Mas focalizando na competição e nas vantagem de o competidor, de acordo com Kim e Mauborgne, os scholars, as companhias, e os consultantes ignoraram dois - e distante mais lucrative - aspectos muito importantes da estratégia:

• Para encontrar e desenvolver oceanos azuis, e
• Para explorar e proteger oceanos azuis. Estes desafios são muito diferentes daqueles a que os strategists devotaram a maioria de sua atenção.

Em oceanos azuis a demanda é criada, melhor que lutada sobre. Há uma oportunidade ampla para o crescimento que é rentável e rápido.

Duas maneiras criar oceanos azuis

1. Um é lançar indústrias completamente novas, como eBay fêz com auctions em linha.
2. É mais comum para que um oceano azul esteja criado dentro de um oceano vermelho quando uma companhia expande os limites de uma indústria existente.

Certamente Kim e Mauborgne merecem créditos para ter feito o ponto do sobre-foco em vantagem de o competidor e também para seu metaphor bonito dos dois tipos de oceanos.

Livro: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Blue Ocean Strategy Grupo de Interesse Especial Grupo de Interesse Especial (23 membros)

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Expert Tips (ENG) - Blue Ocean Strategy   Challenging the Existing Strategic Logic       Diagnostic Framework for Building a Blue Ocean Strategy       How to Find Good Product Ideas? List of 10 Approaches       Blue Ocean Strategy Tools, Frameworks and Methodologies       Innovation Pitfalls       The Value Creation Logic Types       Recent Innovation Trends | New Innovation Types       How to Detect Consumer Needs that are Unmet?       How to Find or Create A Blue Ocean?       Pitfalls and Obstacles in Product Development Strategy       A Closer Look Into Customer Value       How to Determine the Right PRICING?       Value Innovation Strategy Best Practices       How to Think Differently in Blue Ocean Strategy and Innovation?       How Can Incumbents Respond to Disruptors?       Innovating by Reconsidering Value Delivery       Classes of Innovation | Sources of Innovation       In Which Direction Should we Grow our Portfolio?       How to Design Experiments to Support Decision-making on Strategic Innovations       How to Lead an Innovation Team       What Makes a Company Innovative?       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping       Entrepreneurial Strategies in Emerging Markets     Desenvolva-se em administração de empresas e gestão de negócios

Recursos - Blue Ocean Strategy   Notícias sobre Blue Strategy         Notícias sobre Red Strategy         Vídeos sobre Blue Strategy         Vídeos sobre Red Strategy         Apresentações sobre Blue Strategy         Apresentações sobre Red Strategy         Mais sobre Blue Strategy         Mais sobre Red Strategy       Acelere sua carreira em gestão

Compare com Blue Ocean Strategy:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  Tipos estratégicos

Retorne a o centro de a gerência: Introduzir no mercado  |  Estratégia

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