Analisi PEST

Centro di Conoscenza

Che cosa è l'Analisi PEST? Descrizione

L'analisi PEST è una struttura che i consulenti in materia di strategia usano per esplorare il macro ambiente esterno in cui un'azienda opera. PEST è un acronimo per i seguenti fattori:

• Politico

• Economico

• Sociale

• Tecnologico

I fattori PEST svolgono un ruolo importante nelle opportunità di creazione di valore di una strategia. Tuttavia di solito sono fuori dal controllo della società e devono essere considerati normalmente come minacce o opportunità. Ricordare che i fattori macro economici possono differire per continente, paese o persino regione, quindi un'analisi PEST dovrebbe essere fatta normalmente per ogni paese.

Nella tabella sotto trovate esempi di ciascuno di questi fattori.

Completare un'Analisi PEST è relativamente semplice e può essere fatto nei workshop usando le tecniche del brainstorming. L'uso delle analisi PEST può variare da: progettazione aziendale e strategica, pianificazione di marketing, sviluppo del prodotto e del business e report di ricerca.

Varianti della Analisi PEST

A volte vengono usate forme estese, quali le Analisi SLEPT (più Legale) o le Analisi STEEPLE: Fattori Sociali/Demografici, Tecnologici, Economici, Ambientali (naturale), Politici, Legali ed Etici. Anche i fattori geografici possono essere significativi.

Forum Discussioni nei forum sul Analisi PEST. Di seguito puoi porre una domanda su questo argomento, condividere le tue esperienze, segnalare un nuovo sviluppo o spiegare qualcosa. Inizia un nuovo argomento sul Analisi PEST Condividi le tue conoscenze qui (o fai una domanda)   External Environment of a Service Company I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover th... 28   3 commenti PEST Analysis is Complementary to SWOT Analysis PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analys... 17   3 commenti PEST Analysis: a Mandatory Component of Strategic Planning and Marketing! PEST, PESTLE, PESTLEED, or other derivations, are all broadly described as "Uncontrollable Factors" when planning your Marketing - marketing being the management of exchange (rather than just Marketin... 14   18 commenti Market and System Risk in PEST Analysis As per recent global recession, how do you include in PEST analysis the risk factor due to mass negligence of control mechanism in financial sector in developed countries both by Government and public... 11   1 commenti Extension of PESTEL + C (=Competitors) Analysis In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisati... 9   1 commenti Advanced form of PEST: PESTELEM Analysis An advanced form of PEST analysis is called PESTELEM Political Economic Social Technological Ecological Legal Ethical Media Now what is the difference? This kind of PEST is more accurate and ... 8   5 commenti Actions in Unfavorable External Environment? When do I realize that the environment I am operating in is not favorable to my organization? And what should be the immediate response?... 7   1 commenti How to Conduct a PEST Analysis? Main Steps and Tips Is there a specific way in performing a PEST analysis, or is there no particular order? I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also welcom... 6   1 commenti Direct and Indirect External Environment of the Firm What is needed to survive in dynamic environment.The world is fast changing and as such if organisations are to survive there is need to adapt to the external environment. Organisational leaders have ... 6   PEST Analysis on Retail Does anyone have a pest analysis on a retail industry. Thanks.... 5   1 commenti Improved PESTLE Analysis: SATERPLIDE Analysis In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result ... 5   1 commenti Other Marketing Environment Tools Apart from this PEST framework used to analyze the macro environment, which other technigues can be used?... 4   1 commenti History of PEST - Origins and Author I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT and SPECTALES.... 2   2 commenti Interaction Between an Organization and Its Energy Environment? I read a text about organizational-environmental interaction and it has named factors affecting the interaction such as: social, economical, political, legal, etc. But at the end of these factors, i... 2   1 commenti Environmental Factors in PESTLE In PESTLE, what are examples of typical environmental factors? Thank you.... 0   1 commenti

Migliori Pratiche Gli argomenti migliori e più votati su Analisi PEST. Qui troverai le idee più preziose e suggerimenti pratici. 🥇 PEST Analysis for a Country Does anyone know where I can get a PEST analysis on a country, such as the Czech Republic?... 35   4 commenti 🥈 The SPELIT Power Matrix The SPELIT Power Matrix is similar to PEST. It details how to internally and externally assess an organization utilizing the Social, Political, Economic, Legal, Intercultural and Technological aspects... 6   3 commenti

Consigli degli Esperti Approfondimenti avanzati sul PEST Analysis (Inglese). Qui troverai consigli professionali di esperti. How to Analyze the Strategic Significance of some External Trend? Analysis of Macro-environment, Strategic Environment To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the 5 fo... Advanced Ways of Applying PEST Analysis Analysis of Macro-environment, Strategic Environment When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of ... Extensive 12-Factor PEST Analysis International Strategic Environmental Analysis Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analys... WHEN to use PEST analysis? Situations and Application Areas PEST Analysis, Application Areas, Analysis of Macro-environment A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it ... How to Refine my Initial PEST Analysis? Advanced PEST Analysis A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e... Why Society is More Risky than Before Understanding New Risk Categories, Risk Management In his 1992 book "Risk Society: Towards a New Modernity”, Ulrich Beck describes new risk scenarios that companies have t... Government Policies / Economic Policy Tools in PEST Analysis PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on o...

Fonti di Informazione Varie fonti di informazioni su Analisi PEST. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari. PEST Analysis Template PEST Analysis MS-Excel template for conducting a PEST Analysis for your business or (part of) your organization.... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary Ian Johnson summarizes the PEST Framework in the context of Small and Medium-sized Companies. PEST is an acronym to ana... Introduction of the P of PEST Analysis: Political Initial Understanding of PEST Analysis Short introduction to the P of PEST Analysis: - Political - Regulatory - Legislative The video gives examples in the...

Link di Ricerca Passare ad altre fonti di ricerca riguardanti Analisi PEST. Notizie Video Presentazioni   Libri Accademico Di più

Paragonare a: Analisi SWOT  |  OODA Loop  |  Simulazione  |  Cinque Forze Competitive  |  Stakeholder Analysis  |  Stakeholder Mapping  |  Benchmarking  |  Pianificazione dello Scenario  |  Modello del Diamante  |  Gestione Strategica del Rischio

Ritornare alla Disciplina di Gestione: Finanza & Investimenti  |  Conoscenze & Valori Intangibili  |   Marketing & Vendite  |  Strategia e Innovazione

Più Metodi, Modelli e Teorie di Gestione