Analisi SWOT Centro di Conoscenza e Forum

Un'analisi SWOT è uno strumento, utilizzato nella gestione e nella formulazione della strategia. Può contribuire ad identificare i Punti di Forza, le Debolezze, le Opportunità e le Minacce di una determinata azienda.

I punti di forza e le debolezze sono fattori interni che creano o distruggono valore. Possono includere attività, abilità, o risorse che un'azienda ha a sua disposizione, paragonate a quelle dei suoi concorrenti. Possono essere misurati usando valutazioni interne o benchmarking esterni.

Le opportunità e le minacce sono fattori esterni che creano o distruggono valore. Un'azienda non può controllarli. Poichè essi emergono dalle dinamiche competitive del settore/mercato o da fattori demografici, economici, politici, tecnici, sociali, legali o culturali (PEST).

Punti di Forza

Perizia dell'esperto di marketing
Accesso esclusivo alle risorse naturali
Brevetti
Prodotti o servizi nuovi o innovativi
Posizione del vostro business
Vantaggio di costo grazie ad un "know-how" riservato
Processi e procedure di qualità
Brand o reputazione forte

Debolezze

Mancanza di perizia di marketing
Prodotti e servizi indifferenziati (rispetto a quelli dei concorrenti)
Posizione della vostra azienda
I concorrenti hanno maggiore accesso ai canali di distribuzione
Qualità dei beni o dei servizi scarsa
Reputazione rovinata

Opportunità

Mercati emergenti (Cina, Internet)
Fusioni, joint ventures o alleanze strategiche
Entrare in nuovi segmenti di mercato attrattivi
Un nuovo mercato internazionale
Allentamento delle regolamentazioni
Eliminazione di barriere commerciali internazionali
Un mercato condotto da un concorrente debole

Minacce

Un nuovo concorrente nel vostro mercato interno
Guerra dei prezzi
Il concorrente ha un nuovo prodotto o servizio sostitutivo o innovativo
Nuove regolamentazioni
Barriere commerciali aumentate
Una nuova tassa potenziale sul vostro prodotto o servizio

Tutte le organizzazioni devono cercare di stabilire un'armonia con il loro ambiente esterno. Il diagramma delle analisi SWOT è uno strumento molto efficiente per analizzare le forze e le debolezze (interne) di una società e le opportunità e le minacce (esterne). Tuttavia, questa analisi è solo la prima fase. Essere realmente in armonia con l'ambiente esterno è spesso il lavoro più difficile.

Matrice di confronto

Uno strumento per abbinare i fattori interni con i fattori esterni è la Matrice di Confronto.

Opportunità

Minacce

Punti di Forza

Offensivo

trarre il massimo vantaggio da queste

Aggiustare

ristabilire le forze

Debolezze

Difensivo

controllare molto attentamente la concorrenza

Sopravvivere

girare intorno

Spesso in realtà le due colonne del diagramma SWOT indicano nelle direzioni opposte. Gli strateghi devono quindi riuscire a risolvere il paradosso di creare un'allineamento. Ciò può essere fatto attraverso la formulazione di una strategia cosidetta Outside-in (strategia di mercato) o Inside-out (strategia guidata dalle risorse).

Nota: potete anche applicare le analisi SWOT ai concorrenti, da cui potrete spesso ottenere nuove interessanti prospettive.

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Gruppo di Interesse Speciale Analisi SWOT .

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Fasi del Processo SWOT
Ecco una lista delle fasi tipiche in un processo di SWOT di medie dimensioni (modificare secondo le necessità).
1. (...)

Usi dell'AS
Un'analisi SWOT è usata di solito nella fase iniziale della pianificazione strategica o di marketing per il processo de (...)

🔥	NUOVO Opportunità o Minaccia? Si potrebbe fare un ampio dibattito su cosa è una minaccia e che cosa è un'opportunità. Quando un'azienda scopre anticip (...) 3

Combine SWOT Analysis with 5 Ps
I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price. (...)

Design Shool Theory vs. SWOT
Whats the difference between a SWOT analysis and the Design School Theory? (...)

1 commenti

SWOT - research is important
A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detaile (...)

1 commenti

SWOT Analysis Well Suited as First Step
Swot is an effective tool for analyzing competitiveness only when it is used as first step. Other frameworks such as Por (...)

1 commenti

SWOC Analysis instead of SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude. (...)

2 commenti

Well suited for Crisis too
In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessar (...)

Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity wi (...)

1 commenti

SWOT Analysis or SWOCC Analysis?
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threa (...)

10 commenti

SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as brainstorming technique where individuals come up with (...)

2 commenti

Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit.
How woul (...)

Internal and External Factors in SWOT Analysis
Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary (...)

1 commenti

SWOT and Strategic Marketing Process
How does the SWOT analysis relate to the strategic marketing process (SMP)? (...)

1 commenti

Competetive Analysis with SWOT
Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques? (...)

1 commenti

Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. B (...)

1 commenti

Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided f (...)

1 commenti

SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the stren (...)

Evaluation and Giving Weights to Internal Factors
Response factors to listed strengths and weaknesses of a firm identified by an internal audit are typically to be rated (...)

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SWOT Analysis is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that i (...)

2 commenti

Be Careful with SWOT Analysis. Issues and Risks of SWOT
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People (...)

28 commenti

What is SWOT analysis?
A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should (...)

1 commenti

WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage? (...)

7 commenti

SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain econom (...)

2 commenti

Significance of SWOT Analysis
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became a (...)

2 commenti

Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend ear (...)

2 commenti

Uses of SWOT analysis
A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem sol (...)

8 commenti

SWOT Analysis Strength
I think companies strategies on which company is working and that is giving positive response from a long time is its st (...)

Internal Opportunities and Threats
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will (...)

3 commenti

Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach wh (...)

1 commenti

SWOT or (maybe better) TOWS?
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next (...)

1 commenti

Turning Competitor's Weaknesses Into Opportunities
How can I turn my rival's internal weaknesses into my opportunities since some companies succeed in keeping their intern (...)

1 commenti

SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems kee (...)

2 commenti

How to Proceed after the SWOT Analysis to the Strategy?
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...)

7 commenti

Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focuse (...)

3 commenti

Consigli degli Esperti

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Approfondimenti avanzati sul SWOT Analysis (Inglese). Qui troverai consigli professionali di esperti.

	Steps of Typical SWOT Process SA Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D (...)
	SWOT Strengths and VRIO test Thoroughly Analyzing Strengths In order to analyze true, valid strengths in a SA, you can use the VRIO test: VALUE - Does the strength gene (...)
	SWOT Dos and Donts Successful Implementation - Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do (...)
	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices 1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st (...)
	SWOT Applications and Aims SWOT Insight The SA can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr (...)
	Critics on SA SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SA has been widely used and appreciated as an effective technique for strateg (...)
	How to Attribute Scores to All SWOT Factors SA Implementation A typical best practice in implementing a SA is to attribute a score to all factors that represent strengths, (...)
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SA for Strategic Planning. - It lacks a detailed structure, typi (...)
	SWOT Advantages SWOT in Strategic Planning Here following are the main advantages of using a SWOT analysis for Strategic Planning. – SWOT analysis is a flexible (...)
	Questions to Analyze the External Environment External Environment Analysis When performing a SA, a common practice is to ask the following 7 questions to analyze the external environme (...)
	History of SWOT. Early Strategic Planning Background SA The origin of the SA has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc (...)

Fonti di Informazione

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Varie fonti di informazioni su Analisi SWOT. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari.

	Internal Analysis Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco (...)
	SWOT Analysis SWOT Analysis Presentation by Shabbar Suterwala with some good graphics. (...)
	SWOT Analysis with Example Self SWOT Analysis Lecture about SWOT Analysis by Shashi includes self analysis. (...)
	SWOT Analysis SWOT Analysis Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some (...)
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)
	TOWS Matrix (Heinrich) TOWS Analysis, SWOT Analysis In-depth article by Prof. Klaus Weihrich introducing and explaining the TOWS Matrix. Also called confrontation matrix. (...)