PEST analysis

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PESTの分析は何であるか。 記述

PESTの分析は会社が作動する外的なmacro-environmentをスキャンするのに作戦のコンサルタントが使用するframeworkである。 PESTは次の要因のための略称である:

• 政治

• 経済

• 社会

• 科学技術

PESTは演劇を作戦の価値創成の機会に於いての重要な役割考慮する。 但しそれらは株式会社の制御の外に通常あり、脅威か機会として普通考慮されなければならない。 マクロ経済的な要因が大陸、国ごとに異なることができるまた更に地域が国ごとに、そう普通PESTの分析行われるべきであることを覚えなさい。

あなたの下のテーブルでこれらの要因の例を見つけなさい。

PEST analysisを完了することは比較的簡単、研修会によってブレーンストーミングの技術を使用してすることができる。 PESTの分析の使用法はから変わることができる: 会社および戦略計画、マーケティングの計画、ビジネスおよび製品開発および研究のレポート。

PEST analysisの変形

時々延長形態はSLEPT Analysis (法的と)またはSTEEPLE Analysisのような、使用される: 社会的なか人口統計学、科学技術、経済的な、環境の(自然)、政治の、法的、倫理的な要因。 また地理的な要因は重要かもしれない。

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