PEST Analysis

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What is PEST analysis? Description

The PEST analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates. PEST is an acronym for the following factors:

• Political

• Economic

• Social

• Technological

PEST factors play an important role in the value creation opportunities of a strategy. However they are usually outside the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country.

In the table below you find examples of each of these factors.

Completing a PEST Analysis is relatively simple, and can be done via workshops using brainstorming techniques. Usage of PEST analysis can vary from: company and strategic planning, marketing planning, business and product development, and research reports.

Variants of PEST Analysis

Sometimes extended forms are used, such as SLEPT Analysis (plus Legal) or the STEEPLE Analysis: Social/demographic, Technological, Economic, Environmental (natural), Political, Legal and Ethical factors. Also Geographical factors may be significant.

Forum   Forum about PEST Analysis. Improved PESTLE Analysis: SATERPLIDE Analysis In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive a (...) 5   1 reactions   🔥 NEW PEST Analysis for Non-Profit Organizations Hi, I need opinions whether PEST analysis is the best tool to be used for public / non-profit organizations in marketing (...) 4   0 reactions   Interaction Between an Organization and Its Energy Environment? I read a text about organizational-environmental interaction and it has named factors affecting the interaction such as (...) 2   1 reactions

Best Practices The top-rated discussion topics about PEST Analysis. Here you will find the most valuable ideas and practical suggestions. 🥇 PEST / PESTLE Criticisms What are some of the criticisms of the PESTEL Analysis? (...) 63   0 reactions   🥈 PEST Analysis for a Country Does anyone know where I can get a PEST analysis on a country, such as the Czech Republic? (...) 35   4 reactions   🥉 External Environment of a Service Company I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model t (...) 28   3 reactions   PEST Analysis is Complementary to SWOT Analysis PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which (...) 17   3 reactions   PEST Analysis Standard Format? I have to do a PEST analysis. Is there a standard format (like SWOT). (...) 15   1 reactions   System Risk in PEST Analysis As per recent global recession, how do you include in PEST analysis the risk factor due to mass negligence of control me (...) 11   1 reactions   Extension of PESTEL + C (=Competitors) Analysis In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought (...) 9   1 reactions   Advanced form of PEST: PESTELEM Analysis An advanced form of PEST analysis is called PESTELEM Political Economic Social Technological Ecological Legal Eth (...) 8   2 reactions   Direct and Indirect External Environment of the Firm What is needed to survive in dynamic environment.The world is fast changing and as such if organisations are to survive (...) 7   0 reactions   BOOK: The SPELIT Power Matrix The SPELIT Power Matrix is similar to PEST. It details how to internally and externally assess an organization utilizing (...) 6   3 reactions   How to Conduct a PEST Analysis? Main Steps and Tips Is there a specific way in performing a PEST analysis, or is there no particular order? I really want a guideline as t (...) 6   1 reactions   PEST Analysis on Retail Does anyone have a pest analysis on a retail industry. Thanks. (...) 5   1 reactions   Organisational Analysis I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source. (...) 5   1 reactions   Other Marketing Environment Tools Apart from this PEST framework used to analyze the macro environment, which other technigues can be used? (...) 4   1 reactions   Unfavorable External Environment? When do I realize that the environment I am operating in is not favorable to my organization? And what should be the imm (...) 4   0 reactions   History of PEST - Origins and Author I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT (...) 2   2 reactions   What is a Business Environment It is the aggregate of all conditions, events and influences that surround a firm and affect it. The Business Environme (...) 1   0 reactions   Environmental Factors in PESTLE In PESTLE, what are examples of typical environmental factors? Thank you. (...) 0   1 reactions   Technology Marketing and Economic Analysis in Utilities A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on e (...) 0   0 reactions

Compare with: SWOT Analysis  |  OODA Loop  |  Simulation  |  Five Competitive Forces  |  Stakeholder Analysis  |  Stakeholder Mapping  |  Benchmarking  |  Scenario Planning  |  Diamond Model  |  Strategic Risk Management

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