PEST Analysis is Complementary to SWOT Analysis

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PEST Analysis is Complementary to SWOT Analysis
Myo Min Htut
PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis.

Do a PEST Analysis before the SWOT Analysis
Andrew Allan, Member
It is difficult to see how you would conduct a SWOT analysis without first having done a PEST analysis.

Put the PEST Analysis into the SWOT Analysis
Jerm1, Member
When you have the PEST analysis you can reorder these findings in a SWOT analysis, so you can find out how these factors effect your business strategy.

PEST is Part of SWOT
mike morrison, Member
No matter how you look at it, you need the external factors of Opportunities & Threats - these can easily be derived from a PEST or PESTLE analysis - one feeds the other.


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