PEST Analysis is Complementary to SWOT Analysis

PEST Analysis
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Myo Min Htut

PEST Analysis is Complementary to SWOT Analysis

PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis.

  Andrew Allan

Do a PEST Analysis before the SWOT Analysis

It is difficult to see how you would conduct a SWOT analysis without first having done a PEST analysis.


Put the PEST Analysis into the SWOT Analysis

When you have the PEST analysis you can reorder these findings in a SWOT analysis, so you can find out how these factors effect your business strategy.

  mike morrison
Manager, United Kingdom

PEST is Part of SWOT

No matter how you look at it, you need the external factors of Opportunities & Threats - these can easily be derived from a PEST or PESTLE analysis - one feeds the other.

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