PEST Analysis is Complementary to SWOT Analysis
Myo Min Htut PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis.
PEST is Part of SWOT
mike morrison, Manager, United Kingdom, Member No matter how you look at it, you need the external factors of Opportunities & Threats - these can easily be derived from a PEST or PESTLE analysis - one feeds the other.
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