Was ist die STEP-Analyse? Beschreibung
Die STEP-Analyse ist ein Rahmenwerk, das Strategieberater benutzen, um die externe Makroumgebung zu untersuchen, in der ein Unternehmen tätig ist. PEST ist ein Akronym für die folgenden Faktoren:
PEST Faktoren spielen eine wichtige Rolle in den Wertschaffungsmöglichkeiten einer Strategie. Jedoch sind sie normalerweise außerhalb der Kontrolle des Unternehmens und müssen entweder als Drohungen oder Möglichkeiten betrachtet werden. Bedenken Sie, dass sich makroökonomische Faktoren pro Kontinent, Land oder sogar Region unterscheiden können, so dass normalerweise eine STEP-Analyse pro Land durchgeführt werden sollte.
In der Tabelle unter finden Sie Beispiele dieser Faktoren.
Politisch (inkl. Juristisch)
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Economic (Ökonomisch)
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Social (Sozial)
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Technological (Technologisch)
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Ökologische Regelungen und Schutz
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Wirtschaftswachstum
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Einkommensverteilung
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Forschungsausgaben der Regierung
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Steuerrichtlinien
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Zinssätze und monetäre Regelungen
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Demographie, Bevölkerungswachstumsraten, Altersverteilung
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Industriefokus auf technologischer Bemühung
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Internationale Handelsregelungen und -restriktionen
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Regierungsausgaben
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Arbeits-/Sozialmobilität
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Neue Erfindungen und Entwicklung
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Vertragsvollstreckungsgesetz
Verbraucherschutz
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Arbeitslosenpolitik
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Änderungen des Lebensstils
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Geschwindigkeit des Technologietransfers
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Beschäftigungsgesetze
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Besteuerung
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Arbeits-/Karriere- und Freizeiteinstellungen
Unternehmergeist
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Lebenszyklus und Geschwindigkeit der technologischen Veralterung
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Regierungsorganisation/-gesinnung
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Wechselkurse
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Bildung
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Energievebrauch und -kosten
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Wettbewerbsregelungen
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Inflationsraten
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Fashion, Hypes
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(Änderungen in) Informationstechnologie
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Politische Stabilität
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Stadium des Konjunkturzyklus
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Gesundheitsbewußtsein & Wohlfahrt, Sicherheitsgefühle
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(Änderungen im) Internet
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Sicherheitsregulierungen
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Vertrauen der Verbraucher
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Lebensbedingungen
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(Änderungen in) Mobile Technologie
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Ein STEP-Analyse durchzuführen ist verhältnismäßig einfach und kann durch Seminare mit Brainstormingtechniken getan werden. Gebrauch der STEP-Analyse kann variieren von: Unternehmens- und Strategieplanung, Marketingplanung, Unternehmens- und Produktentwicklung und Forschungsreports.
Varianten der STEP-Analyse
Manchmal werden erweiterte Formen verwendet, wie SLEPT Analyse (plus Juristisch) oder STEEPLE Analyse: Soziale/demographische, technologische, ökonomische, ökologische (natürliche), politische, juristische und ethische Faktoren. Auch geographische Faktoren können bedeutend sein.
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 Improved PESTLE Analysis: SATERPLIDE Analysis
In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result is record...
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What is a Business Environment
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences and conditions arising from different sources.
...
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Technology Marketing and Economic Analysis in Utilities
A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on energy, water, and technology development. How should the divisional head of Technology Marketing and Economic analysis go about se...
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How to Conduct a PEST Analysis? Main Steps and Tips
Is there a specific way in performing a PEST analysis, or is there no particular order?
I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also welcome......
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BOOK: The SPELIT Power Matrix
'The SPELIT Power Matrix: Untangling The Organizational Environment With The SPELIT Leadership Tool' by Leo A. Malette is a book available on |
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Advanced form of PEST: PESTELEM Analysis
An advanced form of PEST analysis is called PESTELEM
Political
Economic
Social
Technological
Ecological
Legal
Ethical
Media
Now what is the difference? This kind of PEST is more accurate and offers more di...
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Unfavorable External Environment?
When do I realize that the environment I am operating in is not favorable to my organization? And what should be the immediate response?...
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External Environment of a Service Company
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or m...
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Extension of PESTEL + C (=Competitors) Analysis
In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exer...
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Direct and Indirect External Environment of the Firm
What is needed to survive in dynamic environment.
The world is fast changing and as such if organisations are to survive there is need to adapt to the external environment. Organisational leaders have to closely monitor developments in the busines...
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PEST Analysis is Complementary to SWOT Analysis
PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis....
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Organisational Analysis
I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source....
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STEP-Analyse Fachgruppe
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STEP-Analyse Bildung & Veranstaltungen
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How to Analyze the Strategic Significance of some External Trend?
To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the
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Advanced Ways of Applying PEST Analysis
When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of the
- CURRENT STATUS of t...
Usage (application): Analysis of Macro-environment, Strategic Environment
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Extensive 12-Factor PEST Analysis
Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analysis: the HELPS FREDICT framewor...
Usage (application): International Strategic Environmental Analysis
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WHEN to use PEST analysis? Situations and Application Areas
A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it has a good understandin...
Usage (application): PEST Analysis, Application Areas, Analysis of Macro-environment
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How to Refine my Initial PEST Analysis?
A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e.: P, E, S and T."...
Usage (application): Advanced PEST Analysis
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Why Society is More Risky than Before
In his 1992 book "
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Government Policies / Economic Policy Tools in PEST Analysis
Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on on these policies so as to ensu...
Usage (application): PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment
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