Que é análise do PEST? Descrição
A análise do PEST é um framework que os consultantes da estratégia se usem fazer a varredura do macro-environment externo em que uma empresa se opera. O PEST é um acrônimo para os seguintes fatores:
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Político
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Econômico
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Social
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Tecnologico
Os fatores do PEST jogam um papel importante nas oportunidades da criação do valor de uma estratégia. Entretanto são geralmente fora do controle do corporaçõ e devem normalmente ser considerados como ameaças ou oportunidades. Recorde que os fatores macro-econômicos podem diferir por o continente, país ou mesmo a região, assim normalmente uma análise do PEST deve ser executada por o país.
Na tabela abaixo de você encontre exemplos de cada um destes fatores.
Político (incl. Legal)
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Econômico
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Social
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Tecnologico
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Regulamentos e proteção ambientais
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Crescimento econômico
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Distribuição de renda
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Despesa da pesquisa do governo
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Políticas de imposto
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Taxas de interesse & políticas monetary
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Demographics, taxas de crescimento da população, distribuição da idade
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Foco da indústria no esforço tecnologico
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Regulamentos de comércio internacionais e limitações
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Despesa do governo
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Mobilidade Labor/social
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Invenções e desenvolvimento novos
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Lei do enforcement do contrato
Proteção de consumidor
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Política do desemprego
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Mudanças do Lifestyle
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Taxa de transferência de tecnologia
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Leis do emprego
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Taxation
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Atitudes do trabalho/carreira e do lazer
Espírito Entrepreneurial
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Ciclo de vida e velocidade do obsolescence tecnologico
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Organização/atitude do governo
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Taxas de troca
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Instrução
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Uso e custos da energia
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Regulamento da competição
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Taxas de inflação
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Forma, exagerada
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(Mudanças dentro) tecnologia de informação
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Estabilidade política
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Estágio do ciclo de negócio
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Consciousness da saúde & bem-estar, sentimentos na segurança
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(Mudanças dentro) Internet
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Regulamentos de segurança
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Confiança de consumidor
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Circunstâncias vivas
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(Mudanças dentro) tecnologia móvel
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Terminar um PEST analysis é relativamente simples, e pode ser feita através das oficinas usando técnicas do brainstorming. O uso da análise do PEST pode variar de: companhia e planeamento estratégico, planeamento do marketing, desenvolvimento do negócio e de produto, e relatórios da pesquisa.
Variants do PEST analysis
Os formulários às vezes prolongados são usados, como SLEPT Analysis (mais legal) ou STEEPLE Analysis: Fatores sociais/demográficos, tecnologicos, econômicos, ambientais (natural), políticos, legais e éticos. Também os fatores geográficos podem ser significativos.
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 Improved PESTLE Analysis: SATERPLIDE Analysis
In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result is record...
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What is a Business Environment
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences and conditions arising from different sources.
...
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Technology Marketing and Economic Analysis in Utilities
A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on energy, water, and technology development. How should the divisional head of Technology Marketing and Economic analysis go about se...
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How to Conduct a PEST Analysis? Main Steps and Tips
Is there a specific way in performing a PEST analysis, or is there no particular order?
I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also welcome......
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BOOK: The SPELIT Power Matrix
'The SPELIT Power Matrix: Untangling The Organizational Environment With The SPELIT Leadership Tool' by Leo A. Malette is a book available on |
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Advanced form of PEST: PESTELEM Analysis
An advanced form of PEST analysis is called PESTELEM
Political
Economic
Social
Technological
Ecological
Legal
Ethical
Media
Now what is the difference? This kind of PEST is more accurate and offers more di...
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Unfavorable External Environment?
When do I realize that the environment I am operating in is not favorable to my organization? And what should be the immediate response?...
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External Environment of a Service Company
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or m...
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Extension of PESTEL + C (=Competitors) Analysis
In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exer...
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Direct and Indirect Environment of the Firm
What is needed to survive in dynamic environment.
The world is fast changing and as such if organisations are to survive there is need to adapt to the external environment. Organisational leaders have to closely monitor developments in the busines...
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PEST Analysis is Complementary to SWOT Analysis
PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis....
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Organisational Analysis
I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source....
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PEST Analysis Grupo de Interesse Especial
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PEST Analysis Educação & Eventos
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How to Analyze the Strategic Significance of some External Trend?
To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the
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Advanced Ways of Applying PEST Analysis
When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of the
- CURRENT STATUS of t...
Usage (application): Analysis of Macro-environment, Strategic Environment
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Extensive 12-Factor PEST Analysis
Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analysis: the HELPS FREDICT framewor...
Usage (application): International Strategic Environmental Analysis
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WHEN to use PEST analysis? Situations and Application Areas
A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it has a good understandin...
Usage (application): PEST Analysis, Application Areas, Analysis of Macro-environment
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How to Refine my Initial PEST Analysis?
A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e.: P, E, S and T."...
Usage (application): Advanced PEST Analysis
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Why Society is More Risky than Before
In his 1992 book "
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Government Policies / Economic Policy Tools in PEST Analysis
Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on on these policies so as to ensu...
Usage (application): PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment
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Notícias
Pest Analysis
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Notícias
Macro-environment Analysis
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Vídeos
Pest Analysis
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Vídeos
Macro-environment Analysis
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Apresentações
Pest Analysis
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Apresentações
Macro-environment Analysis
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Mais
Pest Analysis
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Mais
Macro-environment Analysis
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Compare com: Análise do SWOT | OODA Loop | Simulation | Five Competitive Forces | Stakeholder Analysis | Traçar de Stakeholder | Benchmarking | Scenario Planning | Diamond Model | Strategic Risk Management
Retorne a o centro de a gerência: Finanças e Investimentos | Conhecimento e Ativos Intangíveis | Introduzir no mercado | Estratégia
Mais Métodos, Modelos e Teorias de Gestão
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Special Interest Group Leader
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