PEST Analysis (Análisis P.E.S.T.)

Centro de Conocimiento

¿Qué es el análisis P.E.S.T.? Explicación

El análisis P.E.S.T. es un marco que los consultores de la estrategia utilizan para explorar el macro-entorno externo en el cual opera una firma. P.E.S.T. son las siglas para los siguientes factores:

• Político

• Económico

• Social

• Tecnológico

Los factores P.E.S.T. desempeñan un importante papel en las oportunidades de creación de valor de una estrategia. Sin embargo están generalmente fuera del control de la corporación y deben ser considerados normalmente como amenazas u oportunidades. Recuerde que los factores macro-económicos pueden diferir según continente, país o aún la región, es así que un análisis P.E.S.T. se debe realizar normalmente por país.

En la tabla de abajo usted encontrará ejemplos de cada uno de estos factores.

Terminar un análisis P.E.S.T. es relativamente simple, y se puede hacer vía reuniones usando las técnicas de tormenta de ideas (Brainstorming). El uso del análisis P.E.S.T. puede variar según se use para: planeamiento estratégico empresarial, planeamiento comercial, desarrollo del negocio y de producto, e informes de la investigación.

Variantes del Análisis P.E.S.T.

A veces se utilizan formatos más elaborados, por ejemplo el Análisis P.E.S.T.L. (que desagrega el componente legal) o el Análisis P.E.S:T.E.L.E. (Factores políticos, económicos, sociales/demográficos, tecnológicos, legales y éticos). También los factores geográficos pueden ser importantes.

Foro Foro sobre Análisis PEST | Análisis del Entorno | Análisis P.E.S.T.. Iniciar un tema nuevo Comparta sus conocimientos o haga una pregunta   Análisis PESTEL (+ Ecologicos + Legales) A mi parecer resultaria mejor manejar el termino de P. E. S. T. E. L., factores: - Politicos, - Economicos, - Socioculturales, - Tecnológico - Ecologicos - Legales. ... 7   Implementacion de Análisis PEST-PESTEL-PESTELE-PESTELI ... Analizar estas variables del entorno para buscar amenazas y oportunidades requerirá que cada epígrafe sea puntuado en dos dimensiones. En primer lugar, será puntuado según su impacto potencia... 6   Desarrollar Conjuntamente los Análisis PEST y FODA ! Es importante desarrollar conjuntamente los dos análisis PEST y FODA a fin de tener un marco más amplio de la situación externa e interna tanto de la empresa como de su entorno.... 5   Análisis PESTA (+ Ambiental) Es importante agregar el componente ambiental (a), pues en la actualizad el solo análisis PEST se queda corto ante las tendencias de conservación y protección del medio ambiente.... 4   🔥 NUEVO La Objetividad del PEST Al consultar las fuentes de información para la realización del PEST, estas deben de ser contrastadas con las visiones de organismos independientes, y no solo gubernamentales; pues en ocasiones la inf... 3   El riesgo 'guerra' en Análisis PEST El análisis PEST -asumo- representa una matriz dinámica que va incorporando nuevas variables. El riesgo "guerra" sea interna (como el terrorismo) o externa (por países vecinos) ¿cómo anticiparla ... 0   System Risk in PEST Analysis As per recent global recession, how do you include in PEST analysis the risk factor due to mass negligence of control mechanism in financial sector in developed countries both by Government and public... 11   1 comentarios Extension of PESTEL + C (=Competitors) Analysis In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisati... 9   1 comentarios Advanced form of PEST: PESTELEM Analysis An advanced form of PEST analysis is called PESTELEM Political Economic Social Technological Ecological Legal Ethical Media Now what is the difference? Thi... 8   5 comentarios Direct and Indirect External Environment of the Firm What is needed to survive in dynamic environment. The world is fast changing and as such if organisations are to survive there is need to adapt to the external environment. Organisational leaders h... 6   How to Conduct a PEST Analysis? Main Steps and Tips Is there a specific way in performing a PEST analysis, or is there no particular order? I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also we... 6   1 comentarios Improved PESTLE Analysis: SATERPLIDE Analysis In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result ... 5   1 comentarios Organisational Analysis I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source.... 5   1 comentarios PEST Analysis on Retail Does anyone have a pest analysis on a retail industry. Thanks.... 5   1 comentarios Other Marketing Environment Tools Apart from this PEST framework used to analyze the macro environment, which other technigues can be used?... 4   1 comentarios Unfavorable External Environment? When do I realize that the environment I am operating in is not favorable to my organization? And what should be the immediate response?... 4   PEST Analysis for Non-Profit Organizations Hi, I need opinions whether PEST analysis is the best tool to be used for public / non-profit organizations in marketing management for external 'market' analysis?... 4   History of PEST - Origins and Author I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT and SPECTALES.... 2   2 comentarios Interaction Between an Organization and Its Energy Environment? I read a text about organizational-environmental interaction and it has named factors affecting the interaction such as: social, economical, political, legal, etc. But at the end of these factor... 2   1 comentarios What is a Business Environment It is the aggregate of all conditions, events and influences that surround a firm and affect it. The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences a... 1   Technology Marketing and Economic Analysis in Utilities A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on energy, water, and technology development. How should the divisional head of Tech... 0   Environmental Factors in PESTLE In PESTLE, what are examples of typical environmental factors? Thank you.... 0   1 comentarios

Mejores Prácticas Los temas mejor valorados sobre Análisis PEST | Análisis del Entorno | Análisis P.E.S.T.. Aquí encontrará las ideas más valiosas y sugerencias prácticas. ejercicios practicos de aplicacion me gustaria poder acceder a ejercicios de aplicacion practica para llevar al aula de mis alumnos, ya que soy docente en estrategias de mercado y este analisis es importante,... 25   2 comentarios PEST / PESTLE Criticisms What are some of the criticisms of the PESTEL Analysis?... 63   PEST Analysis for a Country Does anyone know where I can get a PEST analysis on a country, such as the Czech Republic?... 35   4 comentarios External Environment of a Service Company I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover th... 28   3 comentarios PEST Analysis is Complementary to SWOT Analysis PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analys... 17   3 comentarios PEST Analysis Standard Format? I have to do a PEST analysis. Is there a standard format (like SWOT).... 15   1 comentarios BOOK: The SPELIT Power Matrix The SPELIT Power Matrix is similar to PEST. It details how to internally and externally assess an organization utilizing the Social, Political, Economic, Legal, Intercultural and Technological aspects... 6   3 comentarios

Consejos de Expertos Conocimientos avanzados sobre PEST Analysis (Inglés). Aquí encontrará consejos profesionales de expertos. How to Analyze the Strategic Significance of some External Trend? Analysis of Macro-environment, Strategic Environment To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the 5 fo... Advanced Ways of Applying PEST Analysis Analysis of Macro-environment, Strategic Environment When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of ... Extensive 12-Factor PEST Analysis International Strategic Environmental Analysis Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analys... WHEN to use PEST analysis? Situations and Application Areas PEST Analysis, Application Areas, Analysis of Macro-environment A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it ... How to Refine my Initial PEST Analysis? Advanced PEST Analysis A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e... Why Society is More Risky than Before Understanding New Risk Categories, Risk Management In his 1992 book "Risk Society: Towards a New Modernity”, Ulrich Beck describes new risk scenarios that companies have t... Government Policies / Economic Policy Tools in PEST Analysis PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on o...

Fuentes de Información Varias fuentes de información sobre Análisis PEST | Análisis del Entorno | Análisis P.E.S.T.. Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres. PEST Analysis Template PEST Analysis MS-Excel template for conducting a PEST Analysis for your business or (part of) your organization.... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary Ian Johnson summarizes the PEST Framework in the context of Small and Medium-sized Companies. PEST is an acronym to ana... Introduction of the P of PEST Analysis: Political Initial Understanding of PEST Analysis Short introduction to the P of PEST Analysis: - Political - Regulatory - Legislative The video gives examples in the...

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Compare con: Análisis FODA  |  Flujo OODA  |  Simulación  |  Cinco Fuerzas Competitivas  |  Análisis del Stakeholder  |  Mapeo de Stakeholders  |  Benchmarking  |  Metodología de Scenario Planning  |  Modelo del Diamante de Porter  |  Gerencia Estratégica del Riesgo

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