PEST-Analys

Kunskapscenter

Vad är PEST-analys? Beskrivning

PEST-analysen är ett ramverket som strategikonsulter använder för att avläsa den yttre makro-miljön, som ett företag opererar i. PEST är en förkortning för följande faktorer:

• Politiska

• Ekonomiska

• Sociala

• Teknologiska

PEST-faktorer spelar en viktig roll i värdeskapande möjligheterna i en strategi. Emellertid är de vanligtvis utanför företagets kontroll och måste normalt betraktas som endera hot eller möjligheter. Minns att makro-ekonomiska faktorer kan skilja sig åt per kontinent, land eller även region så normalt bör en PEST-analys utföras per land.

I tabellen nedanför finns exempel på var och en av dessa faktorer.

Att sammanställa en PEST analys är förhållandevis enkelt och kan göras via workshops genom att använda idékläckningstekniker. Användning av PEST-analys kan variera från: företags- och strategisk planering, marknadsplanering, affärs- och produktutveckling och forskningsrapporter.

Varianter på PESTanalys

Ibland används utvidgade former som t.ex. SLEPT Analys (plus juridiska) eller STEEPLE Analys: Sociala/demografiska, teknologiska, ekonomiska, miljö- (natur), politiska, lagliga och etiska faktorer. Också geografiska faktorer kan vara betydande.

Forum Nytt Ämne Forum om PEST-Analys. System Risk in PEST Analysis As per recent global recession, how do you include in PEST analysis the risk factor due to mass negligence of control me (...) 11   1 reaktioner Extension of PESTEL + C (=Competitors) Analysis In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought (...) 9   1 reaktioner Advanced form of PEST: PESTELEM Analysis An advanced form of PEST analysis is called PESTELEM Political Economic Social Technological Ecological Legal Eth (...) 8   2 reaktioner Direct and Indirect External Environment of the Firm What is needed to survive in dynamic environment.The world is fast changing and as such if organisations are to survive (...) 7   0 reaktioner How to Conduct a PEST Analysis? Main Steps and Tips Is there a specific way in performing a PEST analysis, or is there no particular order? I really want a guideline as t (...) 6   1 reaktioner PEST Analysis on Retail Does anyone have a pest analysis on a retail industry. Thanks. (...) 5   1 reaktioner Improved PESTLE Analysis: SATERPLIDE Analysis In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive a (...) 5   1 reaktioner Organisational Analysis I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source. (...) 5   1 reaktioner Other Marketing Environment Tools Apart from this PEST framework used to analyze the macro environment, which other technigues can be used? (...) 4   1 reaktioner PEST Analysis for Non-Profit Organizations Hi, I need opinions whether PEST analysis is the best tool to be used for public / non-profit organizations in marketing (...) 4   0 reaktioner Unfavorable External Environment? When do I realize that the environment I am operating in is not favorable to my organization? And what should be the imm (...) 4   0 reaktioner History of PEST - Origins and Author I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT (...) 2   2 reaktioner Interaction Between an Organization and Its Energy Environment? I read a text about organizational-environmental interaction and it has named factors affecting the interaction such as (...) 2   1 reaktioner What is a Business Environment It is the aggregate of all conditions, events and influences that surround a firm and affect it. The Business Environme (...) 1   0 reaktioner Environmental Factors in PESTLE In PESTLE, what are examples of typical environmental factors? Thank you. (...) 0   1 reaktioner Technology Marketing and Economic Analysis in Utilities A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on e (...) 0   0 reaktioner

Best Practices Bli Medlem Topprankade ämnen om PEST-Analys. Här hittar du de mest värdefulla idéerna och praktiska förslagen. PEST / PESTLE Criticisms What are some of the criticisms of the PESTEL Analysis? (...) 63   0 reaktioner PEST Analysis for a Country Does anyone know where I can get a PEST analysis on a country, such as the Czech Republic? (...) 35   4 reaktioner External Environment of a Service Company I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model t (...) 28   3 reaktioner PEST Analysis is Complementary to SWOT Analysis PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which (...) 17   3 reaktioner PEST Analysis Standard Format? I have to do a PEST analysis. Is there a standard format (like SWOT). (...) 15   1 reaktioner BOOK: The SPELIT Power Matrix The SPELIT Power Matrix is similar to PEST. It details how to internally and externally assess an organization utilizing (...) 6   3 reaktioner

Experttips Bli Medlem Avancerad insikt om PEST Analysis (Engelsk). Här hittar du professionella råd från experter. How to Analyze the Strategic Significance of some External Trend? Analysis of Macro-environment, Strategic Environment To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the 5 fo (...) Advanced Ways of Applying PEST Analysis Analysis of Macro-environment, Strategic Environment When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of (...) Extensive 12-Factor PEST Analysis International Strategic Environmental Analysis Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analys (...) WHEN to use PEST analysis? Situations and Application Areas PEST Analysis, Application Areas, Analysis of Macro-environment A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it (...) How to Refine my Initial PEST Analysis? Advanced PEST Analysis A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e (...) Why Society is More Risky than Before Understanding New Risk Categories, Risk Management In his 1992 book "Risk Society: Towards a New Modernity”, Ulrich Beck describes new risk scenarios that companies have t (...) Government Policies / Economic Policy Tools in PEST Analysis PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on o (...)

Informationskällor Bli Medlem Olika informationskällor om PEST-Analys. Här hittar du powerpoints, videor, nyheter etc. som du kan använda i dina egna föreläsningar och workshops.

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