The Micro Enviroment
Giuseppe Lenci, Analyst, Colombia, Member
Hello Michelle, I think that the PEST covers the micro environment information, but it must be feeded by the analyst, as you know, each sector of the economy works in a different way. It might be useful that you benchmark competitors
of your core business to have information about the PEST trends in a specific sector. This may focus you in a better way, a benchmark way. Hope it helps, take care.