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Michelle_z, The Netherlands
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External Environment of a Service Company
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or method to examine the micro environment for a recruitment company?
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Giuseppe Lenci
Analyst, Colombia
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The Micro Enviroment
Hello Michelle, I think that the PEST covers the micro environment information, but it must be feeded by the analyst, as you know, each sector of the economy works in a different way. It might be useful that you benchmark competitors of your core business to have information about the PEST trends in a specific sector. This may focus you in a better way, a benchmark way. Hope it helps, take care.
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F. den Hartog, Nederland
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Micro
I recommend using Porter's 5 Forces Model in order to analyze the micro environment.....
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Stefan Smith
Project Manager, Germany
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Micro Analysis
You should probably try, in addition to PEST, the "Drivers and Depressors Analysis. Through this analysis you will be ab...
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