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External Environment of a Service Company
Michelle_z, The Netherlands
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or method to examine the micro environment for a recruitment company?
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The Micro EnviromentGiuseppe Lenci, Analyst, Colombia Hello Michelle, I think that the PEST covers the micro environment information, but it must be feeded by the analyst, as you know, each sector of the economy works in a different way. It might be useful that you benchmark competitors of your core business to have information about the PEST trends in a specific sector. This may focus you in a better way, a benchmark way. Hope it helps, take care. |
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Micro AnalysisStefan Smith, Project Manager, Germany You should probably try, in addition to PEST, the " Drivers and Depressors Analysis. Through this analysis you will be able to see business dynamics and in which way the business is developing which is likely to be micro information... |
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