External Environment of a Service Company

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External Environment of a Service Company

I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or method to examine the micro environment for a recruitment company?

  Giuseppe Lenci
Analyst, Colombia

The Micro Enviroment

Hello Michelle, I think that the PEST covers the micro environment information, but it must be feeded by the analyst, as you know, each sector of the economy works in a different way. It might be useful that you benchmark competitors of your core business to have information about the PEST trends in a specific sector. This may focus you in a better way, a benchmark way. Hope it helps, take care.

  F. den Hartog


I recommend using Porter's 5 Forces Model in order (...)

  Stefan Smith
Project Manager, Germany

Micro Analysis

You should probably try, in addition to PEST, the (...)

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