PEST 분석이란 무엇인가? 기술
기업운영과 관련된 외부 거시환경을 조사하기 위하여 전략컨설턴트들이 사용하는 모델이다. PEST는 다음과 같은 요인들의 약어이다 :
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정치(Political)
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경제(Economic)
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사회(Social)
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과학기술(Technology)
PEST 요인은 전략의 가치창출 기회에 중요한 역할을 한다. 그러나 보통은 기업의 통제밖에 있으며 반드시 위협 또는 기회요인으로 고려되어야 한다. 거시경제적 요인은 대륙별, 국가별 심지어 지역별로 다를 수 있고 보통 국가별로 분석을 해야한다는 것을 염두에 두어야 한다.
아래표에서 각 요인의 사례를 찾아볼 수 있다.
정치( 법 포함)
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경제(Economic)
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사회(Social)
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과학기술(Technology)
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환경 규제와 보호
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경제 성장
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소득 분배
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정부 연구 지출
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세금 정책
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금리 & 통화 정책
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인구통계자료, 인구성장률, 연령 분포
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기술적 성과에 대한 산업의 초점
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국제무역 규제와 제한
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정부 지출
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노동/사회적인 디동
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새로운 발명 및 개발
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계약 시행법
소비자 보호
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실업정책
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생활양식 변화
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기술이전 비율
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고용법
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과세
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노동/경력 및 여가에 대한 태도
기업가 정신
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과학기술 퇴화의 수명주기 및 속도
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정부 조직/태도
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환율
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교육
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에너지 이용과 비용
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경쟁 규제
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인플레이션율
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유행, 마약중독
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정보기술(의 변화)
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정치적인 안정성
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경기 순환의 단계
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건강 의식 & 복지, 안전감
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인터넷(의 변화)
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안전 규제
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소비자 신뢰
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생활 조건
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모바일 기술(의 변화)
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PEST 분석의 수행은 비교적 간단하며 브레인스토밍 기법을 활용한 워크샵을 통해서도 가능하다. PEST 분석의 활용은 다양하다. 기업과 전략기획, 마케팅기획, 사업 및 제품 개발, 그리고 리서치 리포트 등.
PEST 분석의 변형
SLEPT 분석, STEEPLE 분석과 같은 확장된 형태들이 종종 사용된다 : 사회인구통계(Social/demographic), 기술(Technological), 경제(Economic), 환경(Environmental (natural)), 정치(Political), 법(Legal), 윤리(Ethical). 또한 지리적인 요인도 중요할 수 있다.
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 Improved PESTLE Analysis: SATERPLIDE Analysis
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What is a Business Environment
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences and conditions arising from different sources.
...
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Technology Marketing and Economic Analysis in Utilities
A small developing economy creates a new government funded R&D company to streamline and consolidate efforts in R&D on energy, water, and technology development. How should the divisional head of Technology Marketing and Economic analysis go about se...
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How to Conduct a PEST Analysis? Main Steps and Tips
Is there a specific way in performing a PEST analysis, or is there no particular order?
I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also welcome......
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BOOK: The SPELIT Power Matrix
'The SPELIT Power Matrix: Untangling The Organizational Environment With The SPELIT Leadership Tool' by Leo A. Malette is a book available on |
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Advanced form of PEST: PESTELEM Analysis
An advanced form of PEST analysis is called PESTELEM
Political
Economic
Social
Technological
Ecological
Legal
Ethical
Media
Now what is the difference? This kind of PEST is more accurate and offers more di...
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Unfavorable External Environment?
When do I realize that the environment I am operating in is not favorable to my organization? And what should be the immediate response?...
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External Environment of a Service Company
I need to examine the external environment of a recruitment company (for my dissertation), and I'm looking for a model that I can use. Of course I will use the PEST method, but that will only cover the macro environment. Does anyone know a model or m...
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Extension of PESTEL + C (=Competitors) Analysis
In discussions with a tutor at Deltic Training College (Mark Northway), it has been suggested that a 'C' should / ought to be added - standing for Competitors / Competition. This would save organisations from the need to do a benchmarking exer...
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Direct and Indirect Environment of the Firm
What is needed to survive in dynamic environment.
The world is fast changing and as such if organisations are to survive there is need to adapt to the external environment. Organisational leaders have to closely monitor developments in the busines...
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PEST Analysis is Complementary to SWOT Analysis
PEST is one of the essential tool to supplement the SWOT analysis. PEST is the external environmental analysis in which opportunities and threats derive. Conducting PEST will be useful for SWOT analysis....
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Organisational Analysis
I would be grateful if I could be permitted to refer to the contents on this text. I will acknowledge the source....
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정치경제사회기술 분석 시그(SIG)
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정치경제사회기술 분석 교육 및 이벤트
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How to Analyze the Strategic Significance of some External Trend?
To think over which of the trends in the PEST analysis are going to be really important for a firm, one can use the
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Advanced Ways of Applying PEST Analysis
When you are examining the external environment of a firm through a PEST Analysis, besides the obvious understanding of the
- CURRENT STATUS of t...
Usage (application) : Analysis of Macro-environment, Strategic Environment
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Extensive 12-Factor PEST Analysis
Marketing Consultant Geri Clark recommends a very comprehensive variant for International Marketing Environmental Analysis: the HELPS FREDICT framewor...
Usage (application) : International Strategic Environmental Analysis
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WHEN to use PEST analysis? Situations and Application Areas
A PEST-analysis contributes to the success of a company, because any specific organization can only be successful it it has a good understandin...
Usage (application) : PEST Analysis, Application Areas, Analysis of Macro-environment
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How to Refine my Initial PEST Analysis?
A PEST analysis can further be refined by incorporating the SWOT framework for each of the dimension mentioned here, i.e.: P, E, S and T."...
Usage (application) : Advanced PEST Analysis
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Why Society is More Risky than Before
In his 1992 book "
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Government Policies / Economic Policy Tools in PEST Analysis
Governments use several economic policy tools to achieve a set of goals. Managers of industry must have their focus on on these policies so as to ensu...
Usage (application) : PEST Analysis, Government Analysis, Analysis of Macro-environment, Strategic Environment
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뉴스
정치경제사회기술 분석
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뉴스
macro-environment analysis
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영화
정치경제사회기술 분석
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영화
macro-environment analysis
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프리젠 테이션
정치경제사회기술 분석
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프리젠 테이션
macro-environment analysis
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더
정치경제사회기술 분석
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더
macro-environment analysis
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관련 개념: SWOT 분석 | OODA 루프 모델 | Simulation [시뮬레이션] | 5개의 경쟁력 | Stakeholder Analysis [이해관계자 분석] | 내깃돈 보관자 지도로 나타내기 | Benchmarking 벤치마킹 | Scenario Planning [시나리오 플래닝] | Diamond Model [다이아몬드 모형] | Strategic Risk Management [전략적 위기 관리]
다른 페이지로 이동: 재무와 투자 | 지식과 무형자산 | 마케팅 | 전략
관리 방법, 모형 및 이론 더 |
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Special Interest Group Leader
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