Benchmarking

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Internal, competitive, functional, generic and collaborative benchmarking. Explanation of Benchmarking.


Benchmarking exampleBenchmarking is a systematic tool that allows a company to determine whether its performance of organizational processes and activities represent the best practices. Benchmarking models are useful to determining how well a business unit, division, organization or corporation is performing compared with other similar organizations. A benchmark is a point of reference for a measurement. The term 'benchmark' presumably originates from the practice of making dimensional height measurements of an object on a workbench using a gradual scale or similar tool, and using the surface of the workbench as the origin for the measurements.


Business benchmarking is related to Kaizen and competitive advantage thinking.

 

use of Benchmarking. Benefits

  • Improving communication
  • Professionalizing the organization / processes, or for
  • Budgetary reasons
  • In outsourcing projects

Traditionally, performance measures are compared with previous measures from the same organization at different times. Although this can be a good indication of the speed of improvement within the organization, it could be that although the organization is improving, the competition is improving faster...


Five types of Benchmarking

  1. Internal benchmarking (benchmark within a corporation, for example between business units)
  2. Competitive benchmarking (benchmark performance or processes with competitors)
  3. Functional benchmarking (benchmark similar processes within an industry)
  4. Generic benchmarking (comparing operations between unrelated industries)
  5. Collaborative benchmarking (carried out collaboratively by groups of companies (e.g. subsidiaries of a multinational in different countries or an industry organization).

Typical steps in a benchmarking process

  • Scope definition
  • Choose benchmark partner(s)
  • Determine measurement methods, units, indicators and data collection method
  • Data collection
  • Analysis of the discrepancies
  • Present the results and discuss implications / improvement areas and goals
  • Make improvement plans or new procedures
  • Monitor progress and plan ongoing benchmark.

Cost of benchmarking

There are costs to benchmarking, although many companies find that it pays for itself. The three main types of costs are:

  • Visit costs - This includes hotel rooms, travel costs, meals, a token gift, and lost labour time.
  • Time costs - Members of the benchmarking team will be investing time in researching problems, finding exceptional companies to study, visits, and implementation. This will take them away from their regular tasks for part of each day so additional staff might be required.
  • Benchmarking database costs - Organizations that institutionalize benchmarking into their daily procedures find it is useful to create and maintain a database of best practices and the companies associated with each best practice.

Limitations of benchmarking

  • Benchmarking is a tough process that needs a lot of commitment to succeed.
  • Time-consuming and expensive.
  • More than once benchmarking projects end with the 'they are different from us' syndrome or competitive sensitivity prevents the free flow of information that is necessary.
  • Comparing performances and processes with 'best in class' is important and should ideally be done on a continuous basis (the competition is improving its processes also...).
  • Is the success of the target company really attributable to the practice that is benchmarked? Are the companies comparable in strategy, size, model, culture?
  • What are the downsides of adopting a practice?

Book: Christopher E. Bogan, Michael J. English - Benchmarking for Best Practices -

Book: Peter Bolstorff, Robert Rosenbaum - Supply Chain Excellence -

Book: Joe Zhu - Quantitative Models for Performance Evaluation and Benchmarking -


Special Interest Group - Benchmarking


Special Interest Group (697 members)


Forum - Benchmarking  

In the forum section you will find recent discussions within this knowledge area.


  Benchmarking Notes of Caution (1 reactions)
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  History of Benchmarking (0 reactions)
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  Websites Offering Benchmark Information (1 reactions)
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Best Practices - Benchmarking

In the best practices section you will find the best forum discussions within this knowledge area.


  Best Practices or Next Practices? (31 reactions)
C.K. Prahalad says best practices take companies only so ...
 
 
 
 
  Conditions for Successful Benchmarking (2 reactions)
Benchmarking is OBTAINED from the observation of other firms...
 
 
 
 
  Airlines Benchmarking (3 reactions)
If anybody has review of airlines organization benchmarking,...
 
 
 
 

Expert Tips - Benchmarking

In the expert tips section you will find advices from experts within this knowledge area.


 

Top 20 Benchmarking Mistakes

Checklist of Things to Avoid...
 
 
 

How to Avoid Subjectivity in Benchmarking

How to Correct for Environmental Factors...
 
 
 

3 Crucial Elements for Benchmarking

Things to Remember when Planning Benchmarking...
 
 
 

Avoiding Cognitive Biases During Benchmarking

Benchmarking Best Practice...
 
 
 

How to Select the Benchmarking Team

Benchmarking Implementation...
 
 
 

The Benchmarking Applications and Categories

What can be Benchmarked?...
 
 
 

Avoiding Cognitive Biases During Benchmarking

Classical Example...
 
 

Resources - Benchmarking

In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.


What is Benchmarking?

Benchmarking...
 

Benchmarking Introduction

Explaining Benchmarking Approach and Process...
 
 

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Compare with: SWOT Analysis  |  Strategy Dynamics  |  Malcolm Baldrige Award  |  Game Theory  |  Industry Change  |  Outsourcing  |  CSFs and KPIs  |  Operations Research  |  Relationship Marketing  |  Value Engineering


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Tonnis van Dam
Business Consultant

 


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