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Simonda Muyunda
Manager, Zambia
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Reading through the article and the reactions I wonder what benefits a monopoly industry could achieve from benchmarking! Especially where a monopoly is not yet exposed to international competetion, unless of course forced by legislation. (...) Read more? Sign up for free
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nahum correa ruvalcaba
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Benchmarking is for Everybody, even for a Monopolic Company
Hi Simonda, even a monopolistic industry needs to improve in a specific moment and when that happens benchmarking is very useful, and I'm referring with improve to save a bucks on producing a product or to begin a big marketing campaign.
Thanks, interesting question.
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