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 Benchmarking é uma ferramenta sistemática que permita que uma companhia determine se seu performance de processos e de atividades organizational representa as mais melhores práticas. Os modelos de Benchmarking são úteis a determinar como bom uma unidade de negócio, uma divisão, uma organização ou um corporaçõ estão executando compararam com outras organizações similares. Uma marca de nível é um ponto da referência para uma medida. O termo “marca de nível” origina presumably da prática de fazer medidas dimensionais da altura de um objeto em uma bancada usando uma escala gradual ou uma ferramenta similar, e usando a superfície da bancada como a origem para as medidas.
O negócio benchmarking é relacionado a Kaizen e a pensar das vantagem de o competidor.
uso de Benchmarking. Benefícios
- Melhorando uma comunicação
- Professionalizing a organização/processos, ou para
- Razões Budgetary
- Em projetos da terceirização
Tradicional, as medidas de performance são comparadas com as medidas precedentes da mesma organização em horas diferentes. Embora esta pudesse ser uma indicação boa da velocidade da melhoria dentro da organização, poder-se-ia ser que embora a organização melhorasse, a competição está melhorando mais rapidamente…
Cinco tipos de Benchmarking
- Benchmarking interno (marca de nível dentro de um corporaçõ, por exemplo entre unidades de negócio)
- Benchmarking do competidor (performance ou processos da marca de nível com concorrentes)
- Benchmarking funcional (processos similares da marca de nível dentro de uma indústria)
- Benchmarking genérico (que compara operações entre indústrias unrelated)
- Benchmarking Collaborative (realizado collaboratively por grupos das companhias (por exemplo subsidiárias de uma multinacional em países diferentes ou em uma organização da indústria).
Etapas típicas em um processo de benchmarking
- Definição do espaço
- Escolha sócios da marca de nível
- Determine métodos da medida, unidades, indicadores e método do levantamento de dados
- Levantamento de dados
- Análise das discrepâncias
- Apresente os resultados e discuta implicações/áreas e objetivos da melhoria
- Faça plantas da melhoria ou procedimentos novos
- Monitore o progresso e planeie marca de nível ongoing.
Custo de benchmarking
Há uns custos a benchmarking, embora muitas companhias encontrem que paga por se. Os três tipos principais de custos são:
- A visita custa - esta inclui quartos do hotel, curso custa, refeições, um presente simbólico, e tempo labour perdido.
- O tempo custa - os membros da equipe de benchmarking investing o tempo em pesquisar os problemas, encontrando companhias excepcionais para estudar, visitas, e execução. Isto fará exame d longe de suas tarefas regulares para a parte de cada dia assim que a equipe de funcionários adicional pôde ser requerida.
- A base de dados de Benchmarking custa - as organizações que institutionalize benchmarking em seus procedimentos diários encontram-na são úteis criar e manter uma base de dados das mais melhores práticas e das companhias associadas com cada mais melhor prática.
Limitações de benchmarking
- Benchmarking é um processo resistente que necessite muitos da dedicação suceder.
- Time-consuming e caro.
- Mais de uma vez que os projetos de benchmarking terminam com “são diferentes de nós” syndrome ou a sensibilidade do competidor impede o fluxo livre da informação que é necessária.
- Comparar performances e processos com “melhor na classe” é importante e deve idealmente ser feito em uma base contínua (a competição está melhorando seus processos também…).
- É o sucesso da companhia de objetivo realmente attributable à prática que é benchmarked? São as companhias comparáveis na estratégia, tamanho, modelo, cultura?
- Que são os downsides do adotar uma prática?
Livro: Christopher E. Bogan, Michael J. English - Benchmarking for Best Practices - 
Livro: Peter Bolstorff, Robert Rosenbaum - Supply Chain Excellence -
Livro: Joe Zhu - Quantitative Models for Performance Evaluation and Benchmarking -
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 Benchmarking Graphics
Performing a benchmark basically means comparing your organization with other organizations and acting on the difference.
What graphics do you prefer to do the comparison?
In industry benchmarking or competitor analysis I prefer the medi...
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Benchmarking Approaches
Processing a benchmark often means investing a lot of time in getting relevant data and determining the best practices. What approaches do you use to get data? Most used systems are:
- Custom-made benchmarking system with online data delivery to...
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Upgrade to ISO9001:2015 from ISO9001:2008
I own a ISO 9001:2008 company and want to upgrade it from 9001:2008 to 9001:2015. I need to do an internal audit for it. I want to know how can I upgrade my ISO certification and what new modules have been added into it. And how can I manage these ne...
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Benchmarking Websites
In the past I had access to PwC's globalbestpractices.com, a product no longer offered by PwC.
They provided benchmarking reports using an exchange of information basis. Clients who participate in one of the benchmarking survey tools received re...
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Benchmarking Notes of Caution
1. Be sure apples are being benchmarked with apples only, and not with oranges. Believe me this is not an easy task.
2. Products are benchmarked based on their features having perceived utilities by the end beneficiary, which may not be the same...
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Hospital Benchmarking
If anyone have review of hospital medical record statistical performance especially in developing countries, please let me know....
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Benchmarking for Monopolies?
Reading through the article and the reactions I wonder what benefits a monopoly industry could achieve from benchmarking! Especially where a monopoly is not yet exposed to international competetion, unless of course forced by legislation....
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Conditions for Successful Benchmarking
Benchmarking is OBTAINED from the observation of other firms that are identified as the best (or sufficiently good) in the processes of interest.
Benchmarking is AIMED at improving the processes of an organization. It aims to achieve maxim...
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Benchmarking is One Source of Progress
Benchmarking seems to be one source of progress, it is a vision of the way to act to become the best one.
But it is always the use that the peoples do with the tools, desire of change? Desire of progress for what? With whom and why?...
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Airlines Benchmarking
If anybody has review of airlines organization benchmarking, please let me know.....
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IT Process Cycle Efficiency Benchmark
Does any one have an idea for the benchmark 'Process Cycle Efficiency in IT Processes' (specifically the ITIL change management process). Thanks for your comment!...
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Benchmarking Benefits
From my experience and study, I found additional to the mentioned benefits the following list of benchmarking advantages:
1. Define the price per unit of the product / service.
2. Use results to improve your organization strategy.
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Benchmark in Value Chain Analysis
Benchmarking is a framework based on recommendations from the findings. This is a tool that can help to evaluate the action plan from time to an other. By benchmarking, you can know whether an institution is stagnant or dynamic....
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The Role of Benchmarking in Production vs. Quality
I'm in charge of both production and quality in my company. Given that those two functions are usually in collision, how can benchmarking help me to manage both functions efficiently without antagonism?...
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Benchmarking in Sailing
I'm trying to do benchmarking in sailing, it's the first time that my country is working in this project therefore I need some useful information in this matter. Is there anybody who can help me?...
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Benchmarking is a Reference Point
The way I see it, benchmarking is a reference point that is used as a comparison to everything that follows. If there is a new process in manufacturing and an audit it to be administered, then the first one becomes the benchmark to where all others a...
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Benchmarking Grupo de Interesse Especial
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Benchmarking Educação & Eventos
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 Best Practices or Next Practices?
C.K. Prahalad says best practices take companies only so far. At best they allow firms to catch up with their competitors, but it will not make them market leaders. Prahalad, who is obviously not the biggest fan of benchmarking, advises to loo...
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Top 20 Benchmarking Mistakes
Below follows a list that I assembled of the most crucial benchmarking errors:
1. Not having concrete goals and objectives
2. Not est...
Usage (application): Checklist of Things to Avoid
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How to Avoid Subjectivity in Benchmarking
The issue about best practices is that they're subjective given that organizations operating within the same industry are highly likely to have varyin...
Usage (application): How to Correct for Environmental Factors
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3 Crucial Elements for Benchmarking
Benchmarking is a continuous, systematic process for evaluating the products, services and work processes of organizations that are recognized as repr...
Usage (application): Things to Remember when Planning Benchmarking
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Avoiding Cognitive Biases During Benchmarking
To discover correctly what makes a business successful one has to look at BOTH thriving AND floundering companies to spot the qualities that separate ...
Usage (application): Benchmarking Best Practice
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How to Select the Benchmarking Team
One of the most important elements in the preparation phase of a benchmark is the selection of the benchmarking team.
Although benchmarking can ...
Usage (application): Benchmarking Implementation
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The Benchmarking Applications and Categories
You can benchmark any function or characteristic that you can observe or measure. Typically, the main categories used in benchmarking are:
...
Usage (application): What can be Benchmarked?
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Avoiding Cognitive Biases During Benchmarking
During World War 2 the statistician A. Wald was assessing the vulnerability of airplanes to enemy fire. All the available data showed that some parts ...
Usage (application): Classical Example
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Notícias
Benchmarking Method
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Notícias
Benchmarking Performance
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Vídeos
Benchmarking Method
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Vídeos
Benchmarking Performance
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Apresentações
Benchmarking Method
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Apresentações
Benchmarking Performance
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Benchmarking Method
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Benchmarking Performance
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Compare com: Análise do SWOT | Strategy Dynamics | Baldrige Award de Malcolm | Game Theory | Industry Change | Outsourcing | CSFs and KPIs | Operations Research | Relationship Marketing | Engenharia de valor
Retorne a o centro de a gerência: Tomada de Decisão e Avaliação | Finanças e Investimentos | Recursos Humanos | Introduzir no mercado | Estratégia | Cadeia de Fornecimento e Qualidade
Mais Métodos, Modelos e Teorias de Gestão
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Special Interest Group Leader
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