Benchmarking Notes of Caution

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Benchmarking Notes of Caution
Ranjan, Director, India, Member
1. Be sure apples are being benchmarked with apples only, and not with oranges. Believe me this is not an easy task.
2. Products are benchmarked based on their features having perceived utilities by the end beneficiary, which may not be the same.
3. Even if one matches those, the soft part like the service components which also carry weight and utility are very difficult to define and match.
Hence, rest assured, certain judgmental aspects will remain....Sign up

Benchmarking Apples to Apples
Fernando Ochoa, Manager, Mexico, Member
Pertaining to your first point on benchmarking apples with apples only, I believe it depends on what type of benchmarking you want to do. If the reaso...Sign up

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