Persuasion Techniques

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Description of Persuasion Techniques. Explanation.

Definition Persuasion Techniques. Description.

Persuasion Techniques are mechanisms utilized in speech, messages or communication to gain social influence.

Since the development of the Persuasion Theory, the most common Persuasion Techniques utilized by mass media, communicators, politicians, businessmen, advertisers, sales people and marketers have been analyzed and listed.

Persuasion tactics are tools utilized to persuade, convince or influence someone to think or do something in accordance to the scopes of a communicator. Most persuasion techniques are based on sequential or multiple steps that a persuader applies in the attempt to bring an interlocutor to a desired point.

Common Persuasion Methods

Some common techniques of persuasion are: Bait and Switch, Foot in the Door, Door in the Face, Framing, the Sleeper Effect, Forced Compliance, Mirroring and Matching, Low Ball, the 4 Ps of Persuasion, and the Validity Effect. Beware that in some cases persuasion can be dangerous and harmful and they should not be exploited for personal use, as in genuine interpersonal relationships, or for fraudulent purposes.

Persuasion techniques are a relevant topic of Social Sciences and of Communication, and any individual should have a basic understanding of them to prevent others using them on you. See also the Ten Commandments of Media Users.

Limitations of Persuasion Approaches. Disadvantages

The main disadvantages of all persuasion techniques is that they don’t follow the one-strategy-fits-all rule, meaning that while they can work on an individual in one situation, they might not work with an another individual and may not even work with the same individual if the circumstances vary. Moreover, due to their nature any small mistake in their implementation can lead to failure of the technique and a decrease of the level of trust between the persons involved is probable.

Before using any persuasion tool it is useful to develop a sound knowledge of the selected target. Some techniques to achieve this are: JICNARS Scale, Target Marketing, Consumption Behavior, Market Segmentation, Differentiated Marketing, Values and Lifestyles.

Persuasion Techniques Forum   Positive Effects of Humor in Persuasion J. Lyttle (2001) studied the effectiveness of humo...           Persuasion Techniques Cases and Examples Hi, do you know of a remarkable case or a intersti...         Start a new topic

Persuasion Techniques Special Interest Group Special Interest Group

Best Practices - Persuasion Techniques Premium   People Must Persuade Themselves In the book “The Dynamics of Persuasion”, R. M. Pe...

Expert Tips - Persuasion Techniques Premium

Resources - Persuasion Techniques Premium Nonverbal Persuasion and Communication: Effects and Types Presentation that describes the concept of nonverb... Usage (application): Nonverbal Persuasion, Nonverbal Communication, Sales, Selling, PR, Applying for a Job   Persuasion Techniques, Intentional and Subliminal Persuasion by Media This presentation is about Persuasive effects of t... Usage (application): Persuasion Techniques, Subliminal Persuasion, Media Cultivation   40 Proven Ways to Be Persuasive Interesting presentation that describes 50 scienti... Usage (application): Persuasion Techniques, Persuasion Theory   Group Influences and Opinion Leadership Presentation about Group Influences, including var... Usage (application): Groupthink, Group Dynamics, Word of Mouth Marketing, Sales, Opinion Leadership, Convincing People, Persuation   The Power of Persuasion: 3 Main Principles of Influencing Others An extensive presentation about persuasion includi... Usage (application): Persuasion Techniques, Managing Behavior, Cognitive Bias, Bounded Rationality, Resistance to Change   Introduction Into Social Judgment Theory Presentation that gives an introduction into the S... Usage (application): Social Judgment Theory, Persuasion, Attitude Change   3 Levels of Communication Skills for Managing and Leadership According to Barrett (2006) leadership communicati... Usage (application): Leadership, Communication Skills, Leadership Communication Framework, Barett   Attitude, Motivation and Persuasion This presentation by S.J. Grant is about attitudes... Usage (application): Persuasion Theory, Managing Behavior     News about Persuasion Techniques         Videos about Persuasion Techniques         Presentations about Persuasion Techniques         Books about Persuasion Techniques         More about Persuasion Techniques

Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Human Resources  |  Leadership  |  Marketing

More on Management  |  Return to Management Dictionary  | 

This ends our Persuasion Techniques summary and forum.