Persuasion Techniques

Knowledge Center





Description of Persuasion Techniques. Explanation.

 

Persuasion Techniques

Definition Persuasion Techniques. Description.


Persuasion Techniques are mechanisms utilized in speech, messages or communication to gain social influence.


Since the development of the Persuasion Theory, the most common Persuasion Techniques utilized by mass media, communicators, politicians, businessmen, advertisers, sales people and marketers have been analyzed and listed.


Persuasion tactics are tools utilized to persuade, convince or influence someone to think or do something in accordance to the scopes of a communicator. Most persuasion techniques are based on sequential or multiple steps that a persuader applies in the attempt to bring an interlocutor to a desired point.


Common Persuasion Methods

Some common techniques of persuasion are: Bait and Switch, Foot in the Door, Door in the Face, Framing, the Sleeper Effect, Forced Compliance, Mirroring and Matching, Low Ball, the 4 Ps of Persuasion, and the Validity Effect. Beware that in some cases persuasion can be dangerous and harmful and they should not be exploited for personal use, as in genuine interpersonal relationships, or for fraudulent purposes.


Persuasion techniques are a relevant topic of Social Sciences and of Communication, and any individual should have a basic understanding of them to prevent others using them on you. See also the Ten Commandments of Media Users.


Limitations of Persuasion Approaches. Disadvantages

The main disadvantages of all persuasion techniques is that they don’t follow the one-strategy-fits-all rule, meaning that while they can work on an individual in one situation, they might not work with an another individual and may not even work with the same individual if the circumstances vary. Moreover, due to their nature any small mistake in their implementation can lead to failure of the technique and a decrease of the level of trust between the persons involved is probable.


Before using any persuasion tool it is useful to develop a sound knowledge of the selected target. Some techniques to achieve this are: JICNARS Scale, Target Marketing, Consumption Behavior, Market Segmentation, Differentiated Marketing, Values and Lifestyles.


Special Interest Group - Persuasion Techniques


Special Interest Group (42 members)


Forum - Persuasion Techniques  

Discussions about Persuasion Techniques.


Hot Positive Effects of Humor in Persuasion
J. Lyttle (2001) studied the effectiveness of humor in persusasion and predicts 4 ways in which humor might be effective (...)
 
 
 
 
  Persuasion Techniques Cases and Examples
Hi, do you know of a remarkable case or a intersting example of the creative, intelligent or disastrous use of persuasio (...)
 
 
 
 

Best Practices - Persuasion Techniques

Here you find the most valuable discussions from the past.


  People Must Persuade Themselves
In the book “The Dynamics of Persuasion”, R. M. Perloff says that it is a myth to think that persuasion includes convinc (...)
 
 
 
 

Expert Tips - Persuasion Techniques

Here you will find advices by experts.



Resources - Persuasion Techniques

Here you find powerpoint presentations, micro-learning videos and further information sources.


Nonverbal Persuasion and Communication: Effects and Types

Nonverbal Persuasion, Nonverbal Communication, Sales, Selling, PR, Applying for a Job (...)
 

Persuasion Techniques, Intentional and Subliminal Persuasion by Media

Persuasion Techniques, Subliminal Persuasion, Media Cultivation (...)
 

40 Proven Ways to Be Persuasive

Persuasion Techniques, Persuasion Theory (...)
 

Group Influences and Opinion Leadership

Groupthink, Group Dynamics, Word of Mouth Marketing, Sales, Opinion Leadership, Convincing People, Persuation (...)
 

The Power of Persuasion: 3 Main Principles of Influencing Others

Persuasion Techniques, Managing Behavior, Cognitive Bias, Bounded Rationality, Resistance to Change (...)
 

Introduction Into Social Judgment Theory

Social Judgment Theory, Persuasion, Attitude Change (...)
 

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett (...)
 

Attitude, Motivation and Persuasion

Persuasion Theory, Managing Behavior (...)
 
Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Human Resources  |  Leadership  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Persuasion Techniques summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 16-12-2019. All names ™ of their owners.