Persuasion Techniques

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Persuasion Techniques

What are Persuasion Techniques? Meaning.

Persuasion Techniques are mechanisms utilized in speech, messages or communication to gain social influence.


Since the development of the Persuasion Theory, the most common Persuasion Techniques utilized by mass media, communicators, politicians, businessmen, advertisers, sales people and marketers have been analyzed and listed.


Persuasion tactics are tools utilized to persuade, convince or influence someone to think or do something in accordance to the scopes of a communicator. Most persuasion techniques are based on sequential or multiple steps that a persuader applies in the attempt to bring an interlocutor to a desired point.


Common Persuasion Methods

Some common techniques of persuasion are: Body Language, Bait and Switch, Foot in the Door, Door in the Face, Framing, the Sleeper Effect, Forced Compliance, Mirroring and Matching, Low Ball, the 4 Ps of Persuasion, and the Validity Effect. Beware that in some cases persuasion can be dangerous and harmful and they should not be exploited for personal use, as in genuine interpersonal relationships, or for fraudulent purposes.


Persuasion techniques are a relevant topic of Social Sciences and of Communication, and any individual should have a basic understanding of them to prevent others using them on you. See also the Ten Commandments of Media Users.


Limitations of Persuasion Approaches. Disadvantages

The main disadvantages of all persuasion techniques is that they don’t follow the one-strategy-fits-all rule, meaning that while they can work on an individual in one situation, they might not work with an another individual and may not even work with the same individual if the circumstances vary. Moreover, due to their nature any small mistake in their implementation can lead to failure of the technique and a decrease of the level of trust between the persons involved is probable.


Before using any persuasion tool it is useful to develop a sound knowledge of the selected target. Some techniques to achieve this are: JICNARS Scale, Target Marketing, Consumption Behavior, Market Segmentation, Differentiated Marketing, Values and Lifestyles.


Persuasion Techniques Special Interest Group


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The most recent topics about: Persuasion Techniques.


How to Persuade Certain People
How do you persuade other persons? It depends! To persuade someone else, we need to understand their specific decision-m (...)
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4 Essential Steps of Persuasion
Persuasion involves moving people to a position they don't currently hold. In the workplace, effective persuasion should (...)
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🔥 NEW Persuasion Knowledge Theory
I confuse the persuasion theory with the persuasion knowledge theory. Are they the same? Will anybody help me? (...)
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Best Practices about Persuasion Techniques

Here you will find the most valuable ideas and practical suggestions.


🥇 People Must Persuade Themselves
In the book “The Dynamics of Persuasion”, R. M. Perloff says that it is a myth to think that persuasion includes convinc (...)
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🥈 Positive Effects of Humor in Persuasion
J. Lyttle (2001) studied the effectiveness of humor in persusasion and predicts 4 ways in which humor might be effective (...)
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🥉 Persuasion Techniques Cases and Examples
Hi, do you know of a remarkable case or a intersting example of the creative, intelligent or disastrous use of persuasio (...)
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Expert Tips about Persuasion Techniques

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Information Sources about Persuasion Techniques

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