Persuasion Techniques

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Persuasion Techniques

What are Persuasion Techniques? Meaning.

Persuasion Techniques are mechanisms utilized in speech, messages or communication to gain social influence.

Since the development of the Persuasion Theory, the most common Persuasion Techniques utilized by mass media, communicators, politicians, businessmen, advertisers, sales people and marketers have been analyzed and listed.

Persuasion tactics are tools utilized to persuade, convince or influence someone to think or do something in accordance to the scopes of a communicator. Most persuasion techniques are based on sequential or multiple steps that a persuader applies in the attempt to bring an interlocutor to a desired point.

Common Persuasion Methods

Some common techniques of persuasion are: Body Language, Bait and Switch, Foot in the Door, Door in the Face, Framing, the Sleeper Effect, Forced Compliance, Mirroring and Matching, Low Ball, the 4 Ps of Persuasion, and the Validity Effect. Beware that in some cases persuasion can be dangerous and harmful and they should not be exploited for personal use, as in genuine interpersonal relationships, or for fraudulent purposes.

Persuasion techniques are a relevant topic of Social Sciences and of Communication, and any individual should have a basic understanding of them to prevent others using them on you. See also the Ten Commandments of Media Users.

Limitations of Persuasion Approaches. Disadvantages

The main disadvantages of all persuasion techniques is that they don’t follow the one-strategy-fits-all rule, meaning that while they can work on an individual in one situation, they might not work with an another individual and may not even work with the same individual if the circumstances vary. Moreover, due to their nature any small mistake in their implementation can lead to failure of the technique and a decrease of the level of trust between the persons involved is probable.

Before using any persuasion tool it is useful to develop a sound knowledge of the selected target. Some techniques to achieve this are: JICNARS Scale, Target Marketing, Consumption Behavior, Market Segmentation, Differentiated Marketing, Values and Lifestyles.

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How to Persuade Certain People (Charismatics, Thinkers, Skeptics, Followers, and Controllers)
How do you persuade other persons? It depends! To persuade someone else, we need to understand their specific decision-making style for us to influence them throughout the process. According to a s...
Persuading Hard-to-Convince People
Steadfastness, firmness and consistency are virtues held in high regard. However, some people tend to overestimate these values and take them to the very extremity. That brings in rigidity - in their ...
Positive Effects of Humor in Persuasion
J. Lyttle (2001) studied the effectiveness of humor in persusasion and predicts 4 ways in which humor might be effective in persuasion: 1. Positive moods: According to persuasion theory, people in a ...
Persuasion Knowledge Theory
I confuse the persuasion theory with the persuasion knowledge theory. Are they the same? Will anybody help me?...

Best Practices

The best, top-rated topics about Persuasion Techniques. Here you will find the most valuable ideas and practical suggestions.

🥇 NEW Cialdini's 6 Principles of Persuasion
Persuasion is an important skill. Many have assumed that this tool is beyond their grasp, available only to the charismatic and the eloquent. Research over the past decades, though, shows that persuas...

🥈 People Must Persuade Themselves
In the book “The Dynamics of Persuasion”, R. M. Perloff says that it is a myth to think that persuasion includes convincing people to do things we usually do not want to do. In his view, people persua...

🥉 4 Essential Steps of Persuasion
Persuasion involves moving people to a position they don't currently hold. In the workplace, effective persuasion should be a negotiating and learning process through which a persuader leads colleague...

Expert Tips

Advanced insights about Persuasion Techniques. Here you will find professional advices by experts.

Risks of Humor in Persuasion

Persuading, Persuasion
Humor can have positive effects in persuasion, but it can also be damaging if it is not used in a proper way, because it...
Information Sources

Various sources of information regarding Persuasion Techniques. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Nonverbal Persuasion and Communication: Effects and Types

Nonverbal Persuasion, Nonverbal Communication, Sales, Selling, PR, Applying for a Job
Presentation that describes the concept of nonverbal persuasion, including the following sections: 1. Overview of nonve...

Persuasion Techniques, Intentional and Subliminal Persuasion by Media

Persuasion Techniques, Subliminal Persuasion, Media Cultivation
This presentation is about Persuasive effects of the media and includes the following sections: 1. What is persuasion? ...

40 Proven Ways to Be Persuasive

Persuasion Techniques, Persuasion Theory
Interesting presentation that describes 50 scientifically proven ways to be persuasive. 1. Six Universal Principles of ...

Group Influences and Opinion Leadership

Groupthink, Group Dynamics, Word of Mouth Marketing, Sales, Opinion Leadership, Convincing People, Persuation
Presentation about Group Influences, including various related concepts such as the Social Comparison Theory and Word-of...

The Power of Persuasion: 3 Main Principles of Influencing Others

Persuasion Techniques, Managing Behavior, Cognitive Bias, Bounded Rationality, Resistance to Change
An extensive presentation about persuasion including many types and examples of persuasion experiements. The following s...

The Science of Persuasion (Cialdini)

6 Principles of Persuasion
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make yo...

Introduction Into Social Judgment Theory

Social Judgment Theory, Persuasion, Attitude Change
Presentation that gives an introduction into the Social Judgement Theory. The presentation includes the following files:...

3 Levels of Communication Skills for Managing and Leadership

Leadership, Communication Skills, Leadership Communication Framework, Barett
According to Barrett (2006) leadership communication can be referred to as the determined and purposeful delivery of mes...

Attitude, Motivation and Persuasion

Persuasion Theory, Managing Behavior
This presentation by S.J. Grant is about attitudes, motivation and how affects persuasion. The following sections are in...

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