Persuasion Techniques

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Description of Persuasion Techniques. Explanation.

Definition Persuasion Techniques. Description.

Persuasion Techniques are mechanisms utilized in speech, messages or communication to gain social influence.

Since the development of the Persuasion Theory, the most common Persuasion Techniques utilized by mass media, communicators, politicians, businessmen, advertisers, sales people and marketers have been analyzed and listed.

Persuasion tactics are tools utilized to persuade, convince or influence someone to think or do something in accordance to the scopes of a communicator. Most persuasion techniques are based on sequential or multiple steps that a persuader applies in the attempt to bring an interlocutor to a desired point.

Common Persuasion Methods

Some common techniques of persuasion are: Bait and Switch, Foot in the Door, Door in the Face, Framing, the Sleeper Effect, Forced Compliance, Mirroring and Matching, Low Ball, the 4 Ps of Persuasion, and the Validity Effect. Beware that in some cases persuasion can be dangerous and harmful and they should not be exploited for personal use, as in genuine interpersonal relationships, or for fraudulent purposes.

Persuasion techniques are a relevant topic of Social Sciences and of Communication, and any individual should have a basic understanding of them to prevent others using them on you. See also the Ten Commandments of Media Users.

Limitations of Persuasion Approaches. Disadvantages

The main disadvantages of all persuasion techniques is that they don’t follow the one-strategy-fits-all rule, meaning that while they can work on an individual in one situation, they might not work with an another individual and may not even work with the same individual if the circumstances vary. Moreover, due to their nature any small mistake in their implementation can lead to failure of the technique and a decrease of the level of trust between the persons involved is probable.

Before using any persuasion tool it is useful to develop a sound knowledge of the selected target. Some techniques to achieve this are: JICNARS Scale, Target Marketing, Consumption Behavior, Market Segmentation, Differentiated Marketing, Values and Lifestyles.

Special Interest Group - Persuasion Techniques Special Interest Group (41 members)

Forum - Persuasion Techniques   In the forum section you will find recent discussions within this knowledge area.   Positive Effects of Humor in Persuasion J. Lyttle (2001) studied the effectiveness of humor in persu...           Persuasion Techniques Cases and Examples Hi, do you know of a remarkable case or a intersting example...

Best Practices - Persuasion Techniques In the best practices section you will find the best forum discussions within this knowledge area.   People Must Persuade Themselves (1 reactions) In the book “The Dynamics of Persuasion”, R. M. Perloff says...

Expert Tips - Persuasion Techniques In the expert tips section you will find advices from experts within this knowledge area.

Resources - Persuasion Techniques In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Nonverbal Persuasion and Communication: Effects and Types Nonverbal Persuasion, Nonverbal Communication, Sales, Selling, PR, Applying for a Job...   Persuasion Techniques, Intentional and Subliminal Persuasion by Media Persuasion Techniques, Subliminal Persuasion, Media Cultivation...   40 Proven Ways to Be Persuasive Persuasion Techniques, Persuasion Theory...   Group Influences and Opinion Leadership Groupthink, Group Dynamics, Word of Mouth Marketing, Sales, Opinion Leadership, Convincing People, Persuation...   The Power of Persuasion: 3 Main Principles of Influencing Others Persuasion Techniques, Managing Behavior, Cognitive Bias, Bounded Rationality, Resistance to Change...   Introduction Into Social Judgment Theory Social Judgment Theory, Persuasion, Attitude Change...   3 Levels of Communication Skills for Managing and Leadership Leadership, Communication Skills, Leadership Communication Framework, Barett...   Attitude, Motivation and Persuasion Persuasion Theory, Managing Behavior...     News about Persuasion Techniques         Videos about Persuasion Techniques         Presentations about Persuasion Techniques         Books about Persuasion Techniques         More about Persuasion Techniques

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