People Must Persuade Themselves

Persuasion Techniques
Knowledge Center

 

Next Topic

Persuasion Techniques > Best Practices

Anneke Zwart, Student (University), Netherlands
In the book “The Dynamics of Persuasion”, R. M. Perloff says that it is a myth to think that persuasion includes convincing people to do things we usually do not want to do. In his view, people persuade themselves to change their attitude or their behavior. There is no way to command people to be persuaded, it is only possible to activate and stimulate their desires and expose them to the logic behind your ideas. Only when people completely understand and buy in with their personality, total commitment to a product or to an idea is possible. It is much easier to understand the concept of self-persuasion when looking at an activity that does not seem to involve any persuasion: therapy is such an example. Actually, a therapist only gives recommendations and offers suggestions about how improvements can take place. But clients of therapist will never say that the therapist has persuaded the client. This is because people who are seeking for psychological help think about themselv (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  M Swain, Consultant, United States
 

Re: People Persuade Themselves

3 simple steps to activate and stimulate the desir (...)

 
More on Persuasion Techniques
Summary
Forum
How to Persuade Certain People
4 Essential Steps of Persuasion
🔥Persuasion Knowledge Theory
Best Practices
People Must Persuade Themselves
🥈Positive Effects of Humor in Persuasion
🥉Persuasion Techniques Cases and Examples
Special Interest Group Leader

Are you an expert in Persuasion Techniques? Sign up for free


Persuasion Techniques
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-10-2020. All names ™ of their owners.