10 Commandments for Media Consumers

Knowledge Center


Description of 10 Commandments for Media Consumers. Explanation.


  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print

Definition 10 Commandments for Media Consumers. Description.

10 Commandments for Media Consumers is a checklist that provides media consumers the awareness needed to correctly evaluate mass media communications.

The Ten Commandments for Media Consumers is a checklist developed by Cees Hamelink in his article “Ethics for Media Users”, published in the European Journal of Communication, December 1995. Hamelink, active in the field of ethical journalism and media accountability, suggests awareness to three categories of media consumers: viewers, readers and listeners. He argues consumers must severely question the freedom, quality and responsibility of media. They must not only beware of the nature and scope of media messages, but also take on proactive behavior when called to respond to persuasive messages. For this reason he developed the following Ten Commandments:

  1. Be an attentive and discriminating media consumer.
  2. Actively fight against any form of censorship.
  3. Do not obstruct editorial independence.
  4. Do not accept or endorse any form of racism and sexist behaviors undertaken by media.
  5. Always look for alternative sources of information.
  6. Claim multiple supplies of information (Compare: Multitasking Consumer)
  7. Protect your own privacy.
  8. Be yourself a reliable source of information, in order to provide an accountable Word-of-Mouth.
  9. Do not involve yourself in mercenary, corrupted or biased journalism.
  10. Demand accountability from media producers.

The author recognizes a lack of flexibility and intuitiveness as a main limitation in the use of his 10 Commandments. He argues that his framework must be contextualized and adapted to each situation. The primary goal of Hamelink’s Ten Commandments is to provide general guidelines to media consumers and not strict rules. Consumers’ responsiveness to media can depend upon demographic variables, culture, values and lifestyles.

Ten Commandments for Media Consumers Forum
  As Media Users We Need to Be Active
The 10 commandments for media users represent the basic knowledge which should be known by any media consumer. Today's media are highly biased and provide paid news and are misleading the general public.
We need to be aware of the information we...
  What is the Law of Deeds?
The Law of Deed is: "Your deeds will follow you wherever you go"
Don't be surprised if you are described by your deeds. Your deeds define you clearly. Your deeds indeed do play a paramount role in your life even as you pursue life to make a sign...

Ten Commandments for Media Consumers Special Interest Group

Special Interest Group


Best Practices - Ten Commandments for Media Consumers Premium

Expert Tips - Ten Commandments for Media Consumers Premium

Six Steps for Integrating Social Media Into your Organization

In order to successfully integrate social media into your organization, six useful steps can be used. These are the following:
  1. DEFINE ...
    Usage (application): Social Media Integration, Using Social Media, Social Media for Business

Resources - Ten Commandments for Media Consumers Premium

Media Selection: Media Characteristics, Types, Advantages and Disadvantages

This presentation elaborates the concept of media, related to consumer behaviour and businesses. The presentation includes the following sections:
Usage (application): Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling

Social Media for Business

This presentation is about social media in businesses that outlines some steps to integrate social media into you organization. The presentation inclu...
Usage (application): Social Media in Business, Social Media for Business, Social Media and Business

Consumer Buyer Behavior & Business Buyer Behavior

Presentation about both consumer buying behavior business buying behavior. First consumer buying behavior is explained and outlined. After that the bu...
Usage (application): Marketing, Strategy Decision


Ten Commandments For Media Consumers


Ten Commandments For Media Consumers


Ten Commandments For Media Consumers


Ten Commandments For Media Consumers
Special Interest Group Leader

You here


Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing

More on Management  |  Return to Management Dictionary  | 


This ends our 10 Commandments for Media Consumers summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 21-8-2017. All names tm by their owners.