Differentiated Marketing

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Description of Differentiated Marketing. Explanation.

Definition Differentiated Marketing. Description.

Differentiated Marketing is a market coverage and Market Segmentation strategy in which the product is aimed at two or more specific segments in the market. The firm decides to target several segments and develops distinct products/services with separate Marketing Mix strategies aimed at the varying groups. This technique builds greater loyalty and repeat purchasing by considering customer needs and wants. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates.

Advantages: Separate mix can be developed for each segment, different markets can be easily identified. Typically creates more sales then Undifferentiated Marketing.

Disadvantages: High marketing costs, message may not reach some customers.

Also called Multi-segment Marketing or Segmented Marketing.

Special Interest Group - Differentiated Marketing Special Interest Group (28 members)

Forum - Differentiated Marketing   In the forum section you will find recent discussions within this knowledge area.   What is Micro Marketing? Definitions (2 reactions) Micro marketing is the practice of tailoring a product or ma...

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Resources - Differentiated Marketing In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Media Selection: Media Characteristics, Types, Advantages and Disadvantages Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling...   Customer Segmentation by Emotion: The EMO-index Consumption Behavior...     News about Differentiated Marketing         Videos about Differentiated Marketing         Presentations about Differentiated Marketing         Books about Differentiated Marketing         More about Differentiated Marketing

Compare with: Undifferentiated Marketing  |  Differentiation Strategy  |  Concentrated Marketing  |  Niche Marketing  |  Market Segmentation  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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