Differentiated Marketing

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Description of Differentiated Marketing. Explanation.

Definition Differentiated Marketing. Description.

Differentiated Marketing is a market coverage and Market Segmentation strategy in which the product is aimed at two or more specific segments in the market. The firm decides to target several segments and develops distinct products/services with separate Marketing Mix strategies aimed at the varying groups. This technique builds greater loyalty and repeat purchasing by considering customer needs and wants. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates.

Advantages: Separate mix can be developed for each segment, different markets can be easily identified. Typically creates more sales then Undifferentiated Marketing.

Disadvantages: High marketing costs, message may not reach some customers.

Also called Multi-segment Marketing or Segmented Marketing.

Differentiated Marketing Special Interest Group Special Interest Group (28 members)

Differentiated Marketing Forum   Recent topics   What is Micro Marketing? Definitions Micro marketing is the practice of tailoring a product or marketing program to suit the taste of particular individual or location. Types of micr...

Best Practices - Differentiated Marketing

Expert Tips - Differentiated Marketing

Resources - Differentiated Marketing Media Selection: Media Characteristics, Types, Advantages and Disadvantages Mass Media, Media Selection, Channels, Advertising, Media Types, Media Scheduling This presentation elaborates the concept of media, related to consumer behaviour and businesses. The...   Customer Segmentation by Emotion: The EMO-index Consumption Behavior Emotions are an important part of customers' overall experience and final decision making; therefore...     News about Differentiated Marketing         Videos about Differentiated Marketing         Presentations about Differentiated Marketing         Books about Differentiated Marketing         More about Differentiated Marketing

Compare with: Undifferentiated Marketing  |  Differentiation Strategy  |  Concentrated Marketing  |  Niche Marketing  |  Market Segmentation  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

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