Target Marketing

Knowledge Center



Description of Target Marketing. Explanation.

 

Definition Target Marketing. Description.


Target Marketing is the process of communicating, marketing and selling products or services to groups of consumers with similar characteristics (market segments) that represent the best prospects for them. Such market segments can be defined on:

  1. Geographic Segmentation (nation, country, state, region, city, but also: population density, climate)

  2. Demographic Segmentation (age, gender, race, income, education, occupation, family size, religion, generation): Compare: JICNARS Scale

  3. Psychographics Segmentation (values, attitudes, social class, lifestyle and aspirations). Compare: Values and Lifestyles

  4. Behavioral Segmentation (occasions, benefits sought, loyalty status, user status, buyer readiness)

  5. Product differences

Steps in Target Marketing. Process

 

Roughly, three steps can be distinguished in target marketing:

  1. Market Segmentation: Breaking up the total market by indentifying and profiling distinct groups of potential buyers with similar needs and preferences. From bigger to smaller chunks, one could distinguish between segment marketing, niche marketing, local marketing, individual marketing.
  2. Market Targeting: Choosing (selecting) one or more market segments to enter.
  3. Market Positioning: Per target segment, identify and communicate the key distinctive benefits of the company's market offering.

The term typically is similar to Niche Marketing and includes Market Segmentation and Positioning. Other approaches that are frequently used are developing a Marketing Mix, Advertising, Direct Marketing and Tie-in Marketing.


Special Interest Group - Target Marketing


Special Interest Group (44 members)


Forum - Target Marketing  

Here you will find interesting and educational discussions.


  Target Marketing Cases and Examples
Hi, do you know of a remarkable case or an interesting examp...
 
 
 
 

Best Practices - Target Marketing

Here you will find the most valuable ideas.



Expert Tips - Target Marketing

Here you will find high-quality advice from experts.


 

Childrens' Understanding of Advertizing: Three Stages of Consumer Socialization

Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children...
 
 

Resources - Target Marketing

Here you will find powerpoint presentations, micro-learning videos and further information sources.


Target Marketing and Market Segmentation

Target Marketing, Market Segmentation, Strategy...
 

Philip Kotler on Today's Relevance of Mass Advertising

Mass Advertsing, Mass Media, Advertising Strategy, Consumer Behavior...
 

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution...
 

Marketing Strategy: Opportunity Analysis; Targeting and Segmentation

Marketing Strategy, Target Marketing, Market Segmentation...
 

Customer Segmentation by Emotion: The EMO-index

Consumption Behavior...
 
 

News about Target Marketing


     
 

Videos about Target Marketing


     
 

Presentations about Target Marketing


     
 

Books about Target Marketing


     
 

More about Target Marketing


     

Compare with: Positioning  |  3 C's (Ohmae)  |  Marketing Mix  |  Extended Marketing Mix (7-Ps)  |  4S Web Marketing Mix  |  Competitive Environment  |  Competitive Intelligence  |  Competitive Position  |  Values and Lifestyles  |  Profit Pools  |  SOSTAC  |  Concentrated Marketing  |  One-to-one Marketing  |  Undifferentiated Marketing  |  Tie-in Marketing

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Communication & Skills  |  Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Target Marketing summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-7-2019. All names of their owners.