How to Persuade Certain People

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Chloe Xu, Director, Australia
How do you persuade other persons? It depends! To persuade someone else, we need to understand their specific decision-making style for us to influence them throughout the process. According to a survey among 1,400 executives from a range of industries, the intervieweesusually fall into one of five decision-making categories: Charismatics,Thinkers,Skeptics,Followers, andControllers: CHARISMATICS Charismatics can be initially exuberant about a new idea or proposal but will yield a final decision based on a balanced set of information.
  • account for 25% of all interviewees
  • examples includeRichard Branson, Lee Iacocca, Herb Kelleher, and OprahWinfrey
Characteristicsof a Charismatic
  • easily enthralled by newideas
  • move quickly fromthe big idea to thespecifics
  • absorb large amounts of informationrapidly
  • process the worldvisually
  • learn frombadexperience
  • care about b (...) Read more? Sign up for free

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