Positive Effects of Humor in Persuasion

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Positive Effects of Humor in Persuasion
Anneke Zwart, Student (University), Netherlands, Moderator
J. Lyttle (2001) studied the effectiveness of humor in persusasion and predicts 4 ways in which humor might be effective in persuasion:
1. Positive moods: According to persuasion theory, people in a positive mood are more likely to agree with persuasive information; they rely more often on heuristics factors. Humor can improve the efficiency of persuasive messages, because humor produces such positive moods.
2. Liking for the source: Choosing the right type of humor can increase the effectiveness of persuasion if choosing that embodies a shared sense of humor with identical underlying values. As an example, cartoons seem to be preferred by students and in textbook the underlying value is a relaxed learning environment; in this way cartoon humor raise the effectiveness in the case of students.
3. Blocking counterarguments: Humor seems to distract people who receive persuasive messages from creating counter arguments. In this way a persuasive me...Sign up


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