Positive Effects of Humor in Persuasion

Persuasion Techniques
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Persuasion Techniques > Best Practices

Anneke Zwart, Student (University), Netherlands
J. Lyttle (2001) studied the effectiveness of humor in persusasion and predicts 4 ways in which humor might be effective in persuasion: 1. Positive moods: According to persuasion theory, people in a positive mood are more likely to agree with persuasive information; they rely more often on heuristics factors. Humor can improve the efficiency of persuasive messages, because humor produces such positive moods. 2. Liking for the source: Choosing the right type of humor can increase the effectiveness of persuasion if choosing that embodies a shared sense of humor with identical underlying values. As an example, cartoons seem to be preferred by students and in textbook the underlying value is a relaxed learning environment; in this way cartoon humor raise the effectiveness in the case of students. 3. Blocking counterarguments: Humor seems to distract people who receive persuasive messages from creating counter arguments. In this way a persuasive message is more likely to be accepted when (...) Read more? Sign up for free

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Summary
Forum
How to Persuade Certain People
4 Essential Steps of Persuasion
🔥Persuasion Knowledge Theory
Best Practices
🥇People Must Persuade Themselves
Positive Effects of Humor in Persuasion
🥉Persuasion Techniques Cases and Examples
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