Four Essential Steps of Persuasion

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🔥NEW Four Essential Steps of Persuasion
Chloe Xu, Director, Australia, Premium Member

Persuasion involves moving people to a position they don't currently hold. In the workplace, effective persuasion should be a negotiating and learning process through which a persuader leads colleagues to a problem's shared solution. A persuasion process involves 4 steps: establishing credibility, framing to find common ground, providing vivid evidence, and connecting emotionally.
  • Step #1 ESTABLISH CREDIBILITY People only follow who they trust. However, research suggests that most managers lack credibility considerably. In the workplace, credibility grows out of two sources: expertise and relationships.
    • People are considered having a high level of expertise if they have a record of sound judgement or have proven themselves knowledgeable and well informed about their proposals. If your area of weakness is on the expertise side, you have several options: Learn more about the complexities of your position through either formal or informal education and t (...) Read more? Sign up for free 25-3-2020
 

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