4 Essential Steps of Persuasion

Persuasion Techniques
Knowledge Center


Next Topic

Persuasion Techniques > Forum

Chloe Xu, Director, Australia
Persuasion involves moving people to a position they don't currently hold. In the workplace, effective persuasion should be a negotiating and learning process through which a persuader leads colleagues to a problem's shared solution. A persuasion process involves four (4) steps: establishing credibility, framing to find common ground, providing vivid evidence, and connecting emotionally.
  • Step #1 ESTABLISH CREDIBILITY People only follow who they trust. However, research suggests that most managers lack credibility considerably. In the workplace, credibility grows out of two sources: expertise and relationships.
    • People are considered having a high level of expertise if they have a record of sound judgement or have proven themselves knowledgeable and well informed about their proposals. If your area of weakness is on the expertise side, you have several options: Learn more about the complexities of your position through either formal or informal educati (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  ayman, Director, Egypt

Third Source of Credibility (Besides Expertise and Relationship): Social Model

Another, third source of credibility is the social (...)

  Bill Boynton, Teacher, United States

Leadership Capabilities and Persuasion

The core for any ability to exercise persuasion ne (...)

  Langlois, CEO, France

Persuasion in Change Management

Thanks for this brilliant post. A good book on pe (...)

  Cherry Jean, Teacher, United Arab Emirates

Personal Experience in Providing Evidence in Persuading

One of the most effective ways of (providing evide (...)

More on Persuasion Techniques
How to Persuade Certain People
4 Essential Steps of Persuasion
🔥Persuasion Knowledge Theory
Best Practices
🥇People Must Persuade Themselves
🥈Positive Effects of Humor in Persuasion
🥉Persuasion Techniques Cases and Examples
Special Interest Group Leader

Are you an expert in Persuasion Techniques? Sign up for free

Persuasion Techniques
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 20-10-2020. All names of their owners.