Brand Recognition

Knowledge Center


Description of Brand Recognition. Explanation.


Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Special Interest Group - Brand Recognition

Special Interest Group (49 members)

Forum - Brand Recognition  

In the forum section you will find recent discussions within this knowledge area.

  Brand and Recognition (2 reactions)
Brand recognition specifically has to do with whatever the p...
  Brand Esteem for Services
Why is it easier for a service provider to extend the esteem...
  Brand Irritation: a Particular Case of Brand Recognition
Brand irritation is sheerly a particular case of brand recog...
  Impact of Store Flyers on a Brand (1 reactions)
What do you think about the impact of store flyers on a bran...

Best Practices - Brand Recognition

In the best practices section you will find the best forum discussions within this knowledge area.

  Brand Irritation: a New Concept (50 reactions)
Are poor services irritating you?
Is less and wrong inf...

Expert Tips - Brand Recognition

In the expert tips section you will find advices from experts within this knowledge area.


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Resources - Brand Recognition

In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.

Jennifer Aaker on Branding

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The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution...

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Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops...

Jennifer Aaker on Branding

Jennifer Aaker on Branding...

Jennifer Aaker on Branding

Jennifer Aaker on Branding...

News about Brand Recognition


Videos about Brand Recognition


Presentations about Brand Recognition


Books about Brand Recognition


More about Brand Recognition


Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Brand Equity Model  |  Consumerization

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