Brand Recognition

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Description of Brand Recognition. Explanation.

Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Special Interest Group - Brand Recognition Special Interest Group (49 members)

Forum - Brand Recognition   In the forum section you will find recent discussions within this knowledge area.   Brand and Recognition (2 reactions) Brand recognition specifically has to do with whatever the p...           Brand Esteem for Services Why is it easier for a service provider to extend the esteem...           Brand Irritation: a Particular Case of Brand Recognition Brand irritation is sheerly a particular case of brand recog...           Impact of Store Flyers on a Brand (1 reactions) What do you think about the impact of store flyers on a bran...

Best Practices - Brand Recognition In the best practices section you will find the best forum discussions within this knowledge area.   Brand Irritation: a New Concept (50 reactions) Are poor services irritating you? Is less and wrong inf...

Expert Tips - Brand Recognition In the expert tips section you will find advices from experts within this knowledge area.   Why are Brands Often So Similar? Understanding Brand Similarity/Parity Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation...       The 22 Laws of Branding (Trout & Ries) Branding, Brand Recognition...       Brand Engagement of Consumers in the Digital Age Branding, Brand Management, Marketing, Advertising...       Focus Points in City Branding City Branding, Regional Branding, Geographical Branding...       Three Dimensions in How Global Brands are Evaluated by Consumers Global Branding, Corporate Reputation, CSR, Globalization...

Resources - Brand Recognition In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Jennifer Aaker on Branding Jennifer Aaker on Branding...   Brand Stretching and Extension Brand Management, Brand Identity, Global Brand, Meta Brand...   Branding Cities: City Branding City Branding, Branding Strategies...   Country Branding: Branding a Country Country Branding, Place Branding...   The Internet / Social Media Revolution Social Media, Internet Strategy, Internet Impact, Digital Revolution...   Introduction to Managing Brands Brand Management, Brand Loyalty, Brand Equity...   Understand the Basics Behind Sport Sponsoring Initial Understanding of Sport Sponsoring...   Funny Intro to Marketing Concepts in 2 Minutes Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops...   Jennifer Aaker on Branding Jennifer Aaker on Branding...   Jennifer Aaker on Branding Jennifer Aaker on Branding...     News about Brand Recognition         Videos about Brand Recognition         Presentations about Brand Recognition         Books about Brand Recognition         More about Brand Recognition

Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Brand Equity Model  |  Consumerization

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This ends our Brand Recognition summary and forum.