Brand Recognition

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Description of Brand Recognition. Explanation.

Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Brand Recognition Special Interest Group Special Interest Group (46 members)

Brand Recognition Forum   Recent topics   Brand Esteem for Services Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods manufacturer?...           Brand Irritation: a Particular Case of Brand Recognition Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a notorious one, destroying brand value. So far ...           Impact of Store Flyers on Brand What do you think about the impact of store flyers on brand? Thank you for your answer....

Best Practices - Brand Recognition   Brand Irritation: a New Concept Are poor services irritating you? Is less and wrong information given about the products or services by the marketing people made you angry? ...           Brand and Recognition Brand recognition specifically has to do with whatever the product owner receives from his product users and consumers. Actual feelings and perception...

Expert Tips - Brand Recognition   Why are Brands Often So Similar? Understanding Brand Similarity/Parity       The 22 Laws of Branding (Trout & Ries)       Brand Engagement of Consumers in the Digital Age       Focus Points in City Branding       Three Dimensions in How Global Brands are Evaluated by Consumers     Advance yourself in business administration and management

Resources - Brand Recognition Jennifer Aaker on Branding   Brand Stretching and Extension   Steve Jobs on Brand Strategy and Core Values   Branding Cities: City Branding   Country Branding: Branding a Country   The Internet / Social Media Revolution   Introduction to Managing Brands   Understand the Basics Behind Sport Sponsoring   Funny Intro to Marketing Concepts in 2 Minutes   Jennifer Aaker on Branding   Jennifer Aaker on Branding     News about Brand Recognition         Videos about Brand Recognition         Presentations about Brand Recognition         Books about Brand Recognition         More about Brand Recognition       Accelerate your management career

Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Consumerization

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This ends our Brand Recognition summary and forum.