Brand Recognition

Knowledge Center

   

Description of Brand Recognition. Explanation.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 

Definition Brand Recognition. Description.


Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.


Brand Recognition Forum
  Impact of Store Flyers on Brand
What do you think about the impact of store flyers...
     
 
  Brand Esteem for Services
Why is it easier for a service provider to extend ...
     
 
  Brand Irritation: a Particular Case of Brand Recognition
Brand irritation is sheerly a particular case of b...
     
 
  Brand and Recognition
Brand recognition specifically has to do with what...
     
 

Brand Recognition Special Interest Group


Special Interest Group

 

Best Practices - Brand Recognition Premium
  Brand Irritation: a New Concept
Are poor services irritating you?
Is less and...
     
 

Expert Tips - Brand Recognition Premium
 

Why are Brands Often So Similar? Understanding Brand Similarity/Parity

Despite of the efforts of companies to differentia...
Usage (application): Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation
 
 
 

The 22 Laws of Branding (Trout & Ries)

1. The Law of Expansion: The power of a brand is i...
Usage (application): Branding, Brand Recognition
 
 
 

Brand Engagement of Consumers in the Digital Age

Edelman argues that nowadays people are connecting...
Usage (application): Branding, Brand Management, Marketing, Advertising
 
 
 

Focus Points in City Branding

Although most people are used to products and serv...
Usage (application): City Branding, Regional Branding, Geographical Branding
 
 
 

Three Dimensions in How Global Brands are Evaluated by Consumers

Holt et al. (2004) researched how people evaluate ...
Usage (application): Global Branding, Corporate Reputation, CSR, Globalization
 
 

Resources - Brand Recognition Premium

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between bra...
Usage (application): Jennifer Aaker on Branding
 

Brand Stretching and Extension

Presentation that is mainly about Brand Stretching...
Usage (application): Brand Management, Brand Identity, Global Brand, Meta Brand
 

Steve Jobs on Brand Strategy and Core Values

In this video Steve Jobs gives a presentation on M...
Usage (application): Marketing, Branding, Strategic Vision, Core Values
 

Branding Cities: City Branding

This presentation is about city branding. It expla...
Usage (application): City Branding, Branding Strategies
 

Country Branding: Branding a Country

This presentation is about branding a country or a...
Usage (application): Country Branding, Place Branding
 

The Internet / Social Media Revolution

Video shows how fast social media is growing. And ...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution
 

Introduction to Managing Brands

Presentation about brand management. Table of cont...
Usage (application): Brand Management, Brand Loyalty, Brand Equity
 

Understand the Basics Behind Sport Sponsoring

A sponsorship is a business contract between a com...
Usage (application): Initial Understanding of Sport Sponsoring
 

Funny Intro to Marketing Concepts in 2 Minutes

Funny explanation of direct marketing, advertising...
Usage (application): Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
 

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between bra...
Usage (application): Jennifer Aaker on Branding
 

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between bra...
Usage (application): Jennifer Aaker on Branding
 
 

News about Brand Recognition


     
 

Videos about Brand Recognition


     
 

Presentations about Brand Recognition


     
 

Books about Brand Recognition


     
 

More about Brand Recognition


     

Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Consumerization

Special Interest Group Leader

You here


 

Return to Management Hub: Communication & Skills  |  Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Brand Recognition summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 21-11-2017. All names tm by their owners.