Brand Recognition

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Description of Brand Recognition. Explanation.

 

Definition Brand Recognition. Description.


Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.


Special Interest Group - Brand Recognition


Special Interest Group (45 members)


Forum - Brand Recognition  

Discussions about Brand Recognition.


  Brand Irritation: a New Concept
Are poor services irritating you? Is less and wrong information given about the products or service (...)
 
 
 
 
  Brand and Recognition
Brand recognition specifically has to do with whatever the product owner receives from his product u (...)
 
 
 
 
  Brand Esteem for Services
Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods (...)
 
 
 
 
  Brand Irritation: a Particular Case of Brand Recognition
Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a (...)
 
 
 
 
Hot Impact of Store Flyers on a Brand
What do you think about the impact of store flyers on a brand? Thank you for your ideas. (...)
 
 
 
 

Best Practices - Brand Recognition

Here you find the most valuable discussions from the past.



Expert Tips - Brand Recognition

Here you will find advices by experts.


 

Why are Brands Often So Similar? Understanding Brand Similarity/Parity

Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation (...)
 
 
 

The 22 Laws of Branding (Trout & Ries)

Branding, Brand Recognition (...)
 
 
 

Brand Engagement of Consumers in the Digital Age

Branding, Brand Management, Marketing, Advertising (...)
 
 
 

Focus Points in City Branding

City Branding, Regional Branding, Geographical Branding (...)
 
 
 

Three Dimensions in How Global Brands are Evaluated by Consumers

Global Branding, Corporate Reputation, CSR, Globalization (...)
 
 

Resources - Brand Recognition

Here you find powerpoint presentations, micro-learning videos and further information sources.


Jennifer Aaker on Branding

Jennifer Aaker on Branding (...)
 

Brand Stretching and Extension

Brand Management, Brand Identity, Global Brand, Meta Brand (...)
 

Branding Cities: City Branding

City Branding, Branding Strategies (...)
 

Country Branding: Branding a Country

Country Branding, Place Branding (...)
 

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)
 

Introduction to Managing Brands

Brand Management, Brand Loyalty, Brand Equity (...)
 

Understand the Basics Behind Sport Sponsoring

Initial Understanding of Sport Sponsoring (...)
 

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops (...)
 

Jennifer Aaker on Branding

Jennifer Aaker on Branding (...)
 

Jennifer Aaker on Branding

Jennifer Aaker on Branding (...)
 

Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Brand Equity Model  |  Consumerization

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This ends our Brand Recognition summary and forum.



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