Brand Recognition

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Description of Brand Recognition. Explanation.

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Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Special Interest Group - Brand Recognition

Special Interest Group (45 members)

Forum - Brand Recognition

Discussions about Brand Recognition.

	Brand Irritation: a New Concept Are poor services irritating you? Is less and wrong information given about the products or service (...)

	Brand and Recognition Brand recognition specifically has to do with whatever the product owner receives from his product u (...)

	Brand Esteem for Services Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods (...)

	Brand Irritation: a Particular Case of Brand Recognition Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a (...)

	Impact of Store Flyers on a Brand What do you think about the impact of store flyers on a brand? Thank you for your ideas. (...)

Best Practices - Brand Recognition

Here you find the most valuable discussions from the past.

Expert Tips - Brand Recognition

Here you will find advices by experts.

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Resources - Brand Recognition

Here you find powerpoint presentations, micro-learning videos and further information sources.

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	Jennifer Aaker on Branding Jennifer Aaker on Branding (...)

	Jennifer Aaker on Branding Jennifer Aaker on Branding (...)

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