Brand Recognition

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Summary, forum, best practices, expert tips and information sources.


What is Brand Recognition? Meaning.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Special Interest Group

Brand Recognition Special Interest Group.

Special Interest Group (46 members)


Forum about Brand Recognition.

Brand Esteem for Services
Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods manufacturer? (...)
0 reactions
Brand Irritation: a Particular Case of Brand Recognition
Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a notorious one, dest (...)
0 reactions
🔥 NEW Impact of Store Flyers on a Brand
What do you think about the impact of store flyers on a brand? Thank you for your ideas. (...)
1 reactions
Best Practices

The top-rated discussion topics about Brand Recognition. Here you will find the most valuable ideas and practical suggestions.

🥇 Brand Irritation: a New Concept
Are poor services irritating you? Is less and wrong information given about the products or services by the marketing p (...)
50 reactions

🥈 Brand and Recognition
Brand recognition specifically has to do with whatever the product owner receives from his product users and consumers. (...)
2 reactions

Expert Tips

Advanced insights about Brand Recognition. Here you will find professional advices by experts.

Why are Brands Often So Similar? Understanding Brand Similarity/Parity

Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation (...)

The 22 Laws of Branding (Trout & Ries)

Branding, Brand Recognition (...)

Brand Engagement of Consumers in the Digital Age

Branding, Brand Management, Marketing, Advertising (...)

Focus Points in City Branding

City Branding, Regional Branding, Geographical Branding (...)

Three Dimensions in How Global Brands are Evaluated by Consumers

Global Branding, Corporate Reputation, CSR, Globalization (...)
Information Sources

Various sources of information regarding Brand Recognition. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Jennifer Aaker on Branding

Jennifer Aaker on Branding (...)

Brand Stretching and Extension

Brand Management, Brand Identity, Global Brand, Meta Brand (...)

Branding Cities: City Branding

City Branding, Branding Strategies (...)

Country Branding: Branding a Country

Country Branding, Place Branding (...)

The Internet / Social Media Revolution

Social Media, Internet Strategy, Internet Impact, Digital Revolution (...)

Introduction to Managing Brands

Brand Management, Brand Loyalty, Brand Equity (...)

Understand the Basics Behind Sport Sponsoring

Initial Understanding of Sport Sponsoring (...)

Funny Intro to Marketing Concepts in 2 Minutes

Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops (...)

Jennifer Aaker on Branding

Jennifer Aaker on Branding (...)

Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Brand Equity Model  |  Consumerization

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