Brand Irritation: a New Concept

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Are poor services irritating you? Is less and wrong information given about the products or services by the marketing people made you angry? If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation. Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella. (...) Read more? Sign up for free

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		Another Chance Aleksandra Lah Steblaj, Consultant, Slovenia, Member
	Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.

		Negative Branding Ankit Kedia, Australia, Member
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		Brand Irritation Bernard Peek, Consultant, United Kingdom, Member
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		Irritation and Customer Experience Management Aaron Shaffer, Consultant, United States, Member
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		Overcoming Brand Irritation Doc Campbell, Business Consultant, Mexico, Member
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		Brand Irritation Causes Loss of Customer Tea Tan
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		Overcoming the Negative Impression Dennis A. Tribble, Director, United States, Member
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		Customer Irritation Because of Powerful Position Ana Elizabeth Palencia
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		Consequence of Arrogance Dennis A. Tribble, Director, United States, Member
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		Brand Inconsistency Repackaged as Brand Irritation? Cristobal Colón
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		Brand Irritation and CVM Biju T A, Professor, India, Member
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		Avoid Brand Irritation by Educating Employees David Lowe, United States, Member
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		Brand Irritation Means Customer Irritation Fernando A A Ranieri, Mechanical Engineer, Brazil, Member
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		Brand Irritation is Related to not Meeting Expectations David Lidrbauch
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		Lost Customers CAN be recovered Sheikh Ghias Ahmed, United Kingdom, Member
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		Brand Irritation is About Products the Customer Does not Want Manoj Sahay, Consultancy, India, Member
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		Brand Irritation Caused by Over Enthusiasm to Sell Dr.M.Vinod Kumar, India, Member
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		Consumers not Looking for a Simple Transaction David Li, Director, Hong Kong, Member
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		Brand Irritation is Short Term Leo van Sister
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		Brand Irritation is New Term for Same Concept Priya Rathore
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		Brand Irritation is an Encapsulation Sanjay Verma, Business, Kenya, Member
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		Brand Irritation is Next Step of Brand Arrogance Dr. Uwe Schindler, MBA, Manager, Germany, Member
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		Brand Irritation Normally Post-purchase K.Subbaraman, Teaching, India, Member
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		Brand Irritation Definition aabaride, Consultant, India, Member
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		@Aabaride Sanjay Verma, Business, Kenya, Member
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		Brand Irritation Causes Bad Publicity Raunak Yadav, India, Member
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		Brand Irritation Can Be Effective Leo van Sister
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		Reasons for Brand Irritation Srinivasan, Member
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		Thanks to All Pushyamitra, Entrepreneur, India, Member
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		Brand Irritation and Group Think Sandra Maughon
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		Brand Irritation Augustine Brendan INYANG, Management Consultant, Nigeria, Member
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		Erosion of Brand Perception FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya, Member
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		Brand Irritation vs Brand Recognition Morna McGAnn, Entrepreneur, United States, Member
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		Two Causes for Brand Irritation SANAJI, Teacher, Indonesia, Member
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		Brand Irritation Related to Product / Service onur karaaslan, Manager, Turkey, Member
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		Two Causes of Brand Irritating Kwabena Benni
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		Two Causes of Brand Irritation Luiz Araujo, Manager, Portugal, Member
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		Brand Irritation - Many Factors Together kunal bhushan
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		Brand Irritation Judas Makgoba, Manager, South Africa, Member
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		Brand Irritation Because of Advertising Elisa W. , student, France, Member
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		Irritation Due to Sales Pressure Saurav Ghosh, CEO, India, Member
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		Is the Key in Irritation, not in Brand? White, United Kingdom, Member
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		Brand Irritaton & Strategy in Organizations Koki Ochieng, Consultant, Kenya, Member
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		Brand Disgust SraDa, Business Consultant, India, Member
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		Brand Irritation Caused by Poor Service meena, Manager, India, Member
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		Customer Care Education Koki Ochieng, Consultant, Kenya, Member
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		Avoidance of Brand Irritation Sanyambe Obert, Student (MBA), Namibia, Member
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		Brand Irritation and Customer Feedback J S Broca, Teacher, India, Member
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		Function for Brand Performance / Irritation Sanjay Verma, Business, Kenya, Member
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		Emotional Management Koki Ochieng, Consultant, Kenya, Member
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