Brand Irritation: a New Concept

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Brand Irritation: a New Concept
Pushyamitra, Entrepreneur, India, Member
Are poor services irritating you? Is less and wrong information given about the products or services by the marketing people made you angry? If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation. Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella. (...) Read more? Sign up for free
 

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Another Chance
Aleksandra Lah Steblaj, Consultant, Slovenia, Member
Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.
 

 
Negative Branding
Ankit Kedia, Australia, Member
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Brand Irritation
Bernard Peek, Consultant, United Kingdom, Member
(...)
 

 
Irritation and Customer Experience Management
Aaron Shaffer, Consultant, United States, Member
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Overcoming Brand Irritation
Doc Campbell, Business Consultant, Mexico, Member
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Overcoming the Negative Impression
Dennis A. Tribble, Director, United States, Member
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Consequence of Arrogance
Dennis A. Tribble, Director, United States, Member
(...)
 

 
Brand Inconsistency Repackaged as Brand Irritation?
Cristobal Colón, Manager, United States, Member
(...)
 

 
Brand Irritation and CVM
Biju T A, Professor, India, Member
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Avoid Brand Irritation by Educating Employees
David Lowe, United States, Member
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Brand Irritation Means Customer Irritation
Fernando A A Ranieri, Mechanical Engineer, Brazil, Member
(...)
 

   

 
Lost Customers CAN be recovered
Sheikh Ghias Ahmed, United Kingdom, Member
(...)
 

 
Brand Irritation is About Products the Customer Does not Want
Manoj Sahay, Consultancy, India, Member
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Brand Irritation Caused by Over Enthusiasm to Sell
Dr.M.Vinod Kumar, India, Member
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Consumers not Looking for a Simple Transaction
David Li, Director, Hong Kong, Member
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Brand Irritation is Short Term
Leo van Sister
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Brand Irritation is an Encapsulation
Sanjay Verma, Business, Kenya, Member
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Brand Irritation is Next Step of Brand Arrogance
Dr. Uwe Schindler, MBA, Manager, Germany, Member
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Brand Irritation Normally Post-purchase
K.Subbaraman, Teaching, India, Member
(...)
 

 
Brand Irritation Definition
aabaride, Consultant, India, Member
(...)
 

 
@Aabaride
Sanjay Verma, Business, Kenya, Member
(...)
 

 
Brand Irritation Causes Bad Publicity
Raunak Yadav, India, Member
(...)
 

   

 
Reasons for Brand Irritation
Srinivasan, Member
(...)
 

 
Thanks to All
Pushyamitra, Entrepreneur, India, Member
(...)
 

   

 
Brand Irritation
Augustine Brendan INYANG, Management Consultant, Nigeria, Member
(...)
 

 
Erosion of Brand Perception
FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya, Member
(...)
 

 
Brand Irritation vs Brand Recognition
Morna McGAnn, Entrepreneur, United States, Member
(...)
 

 
Two Causes for Brand Irritation
SANAJI, Teacher, Indonesia, Member
(...)
 

 
Brand Irritation Related to Product / Service
onur karaaslan, Manager, Turkey, Member
(...)
 

   

 
Two Causes of Brand Irritation
Luiz Araujo, Manager, Portugal, Member
(...)
 

   

 
Brand Irritation
Judas Makgoba, Manager, South Africa, Member
(...)
 

 
Brand Irritation Because of Advertising
Elisa W. , student, France, Member
(...)
 

 
Irritation Due to Sales Pressure
Saurav Ghosh, CEO, India, Member
(...)
 

 
Is the Key in Irritation, not in Brand?
White, United Kingdom, Member
(...)
 

 
Brand Irritaton & Strategy in Organizations
Koki Ochieng, Consultant, Kenya, Member
(...)
 

 
Brand Disgust
SraDa, Business Consultant, India, Member
(...)
 

 
Brand Irritation Caused by Poor Service
meena, Manager, India, Member
(...)
 

 
Customer Care Education
Koki Ochieng, Consultant, Kenya, Member
(...)
 

 
Avoidance of Brand Irritation
Sanyambe Obert, Student (MBA), Namibia, Member
(...)
 

 
Brand Irritation and Customer Feedback
J S Broca, Teacher, India, Member
(...)
 

 
Function for Brand Performance / Irritation
Sanjay Verma, Business, Kenya, Member
(...)
 

 
Emotional Management
Koki Ochieng, Consultant, Kenya, Member
(...)
 

         
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