Brand Irritation: a New Concept

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Brand Irritation: a New Concept
Pushyamitra, Entrepreneur, India

Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.... Register

Another Chance
Aleksandra Lah Steblaj, Consultant, Slovenia
Unfortunately often "best practice". Are we aware ...

Negative Branding
Ankit Kedia, India
With all due respect towards the contributor, I di...

Brand Irritation
Bernard Peek, Consultant, United Kingdom
When I bought my first shiny new mobile phone I wa...

Irritation and Customer Experience Management
Aaron Shaffer, Consultant, United States
I agree. Service, info quality, timeliness, indivi...

Overcoming Brand Irritation
Doc Campbell, Business Consultant, Mexico
I think most consumers realize that even though th...

Brand Irritation Causes Loss of Customer
Tea Tan, Singapore
I do agreed that brand irritation will make a comp...

Overcoming the Negative Impression
Dennis A. Tribble, Director, United States
One of the things I have found, at least in the he...

Customer Irritation Because of Powerful Position
Ana Elizabeth Palencia, Teacher, Colombia
We had problems with a software provider when they...

Consequence of Arrogance
Dennis A. Tribble, Director, United States
There can be no doubt that arrogance around owning...

Brand Inconsistency Repackaged as Brand Irritation?
Cristobal Colón, Manager, United States
The makings of an effective brand require a few ba...

Brand Irritation and CVM
Biju T A, Professor, India
Brand irritation is not a new concept it was there...

Avoid Brand Irritation by Educating Employees
David Lowe, Other, USA
I am of the opinion that companies depend on em...

Brand Irritation Means Customer Irritation
Fernando A A Ranieri, Mechanical Engineer, Brazil
Of course bad products and services are all around...

Brand Irritation is Related to not Meeting Expectations
David Lidrbauch, USA
In my opinion many of the descriptions above are r...

Lost Customers CAN be recovered
Sheikh Ghias Ahmed, Pakistan
It is quite hard to earn customers and it is reall...

Brand Irritation is About Products the Customer Does not Want
Manoj Sahay, Consultancy, India
I have a different take on this. Brand irritation ...

Brand Irritation Caused by Over Enthusiasm to Sell
Dr.M.Vinod Kumar, Other, India
Most of the times it is the over enthusiasm of ...

Consumers not Looking for a Simple Transaction
David Li, Director, Hong Kong
Brand irritation may have different effects on con...

Brand Irritation is Short Term
Leo van Sister, Holland
In our experience brand irritation can indeed be a...

Brand Irritation is New Term for Same Concept
Priya Rathore, Other, India
What is thought to be brand irritation here, is no...

Brand Irritation is an Encapsulation
Sanjay Verma, Business, Kenya
I completely agree with Pushyamitra ( very nice na...

Brand Irritation is Next Step of Brand Arrogance
Dr. Uwe Schindler, MBA, Manager, Germany
I am the opinion that brand arrogance of enterpris...

Brand Irritation Normally Post-purchase
K.Subbaraman, Teaching, India
Normally brand irritation occurs post purchase<...

Brand Irritation Definition
aabaride, Consultant, India
It is the unintended perception (often negative...

Sanjay Verma, Business, Kenya
There seems to be an anomaly or say a paradox

Brand Irritation Causes Bad Publicity
Raunak Yadav, Other, India
A brand plays very important role in creating publ...

Brand Irritation Can Be Effective
Leo van Sister, Holland
Brand irritation does not necessarely result in a ...

Reasons for Brand Irritation
Srinivasan, Other, India
Brand irritation can happen if a good brand is ...

Thanks to All
Pushyamitra, Entrepreneur, India
Dear all, thanks for all your love and valuable...

Brand Irritation and Group Think
Sandra Maughon, United States
Unfortunately most customers are far less sophisti...

Brand Irritation
Augustine Brendan INYANG, Management Consultant, Nigeria
I share the views of Sandra Maugho on this subject...

Erosion of Brand Perception
FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya
A brand carries with it attributes and benefits an...

Brand Irritation vs Brand Recognition
Morna McGAnn, Entrepreneur, United States
I agree that when a product is marketed that does ...

Two Causes for Brand Irritation
SANAJI, Teacher, Indonesia
Maybe we could see brand irritation as resulting f...

Brand Irritation Related to Product / Service
onur karaaslan, Manager, Turkey
I agree that the brand irritation should be much m...

Two Causes of Brand Irritating
Kwabena Benni, Ghana
In my case the advert was very good, but the produ...

Two Causes of Brand Irritation
Luiz Araujo, Manager, Portugal
Yes I agree. This irritation can come from both...

Brand Irritation - Many Factors Together
kunal bhushan, Entrepreneur, India
Poor positioning of sub standard/cheap articles pr...

Brand Irritation
Judas Makgoba, Manager, South Africa
To retain your customers rendering a speedy & q...

Brand Irritation Because of Advertising
Elisa W. , student, France
Spam and over-advertising can cause brand irrit...

Irritation Due to Sales Pressure
Saurav Ghosh, CEO, India
I have a slightly different take on this issue. So...

Is the Key in Irritation, not in Brand?
White, Other, United Kingdom
For me, the issue is in "irritation" - This implie...

Brand Irritaton & Strategy in Organizations
Koki Ochieng, Consultant, Kenya
I just wonder, having analysed the concept of bran...

Brand Disgust
SraDa, Business Consultant, India
Recently, my daughter went to a beauty salon (belo...

Brand Irritation Caused by Poor Service
meena, Manager, India
For me, irritation is not towards the brand, it is...

Customer Care Education
Koki Ochieng, Consultant, Kenya
From the above discussions therefore, a good strat...

Avoidance of Brand Irritation
Sanyambe Obert, Student (MBA), Namibia
I feel that more needs to be done on the communica...

Brand Irritation and Customer Feedback
J S Broca, Teacher, India
Yes, I do feel irritated
- when the brand fai...

Function for Brand Performance / Irritation
Sanjay Verma, Business, Kenya
Sanyambe Obert, I fully subscribe to your analysis...

Emotional Management
Koki Ochieng, Consultant, Kenya
From Broca's response it seems that a company need...


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