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Pushyamitra
Entrepreneur, India
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Brand Irritation: a New Concept
Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.
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Aleksandra Lah Steblaj
Consultant, Slovenia
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Another Chance
Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.
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Ankit Kedia
Australia
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Negative Branding
With all due respect towards the contributor, I di (...)
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Bernard Peek
Consultant, United Kingdom
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Brand Irritation
When I bought my first shiny new mobile phone I wa (...)
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Aaron Shaffer
Consultant, United States
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Irritation and Customer Experience Management
I agree. Service, info quality, timeliness, indivi (...)
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Doc Campbell
Business Consultant, Mexico
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Overcoming Brand Irritation
I think most consumers realize that even though th (...)
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Tea Tan
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Brand Irritation Causes Loss of Customer
I do agreed that brand irritation will make a comp (...)
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Dennis A. Tribble
Director, United States
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Overcoming the Negative Impression
One of the things I have found, at least in the he (...)
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Ana Elizabeth Palencia
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Customer Irritation Because of Powerful Position
We had problems with a software provider when they (...)
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Dennis A. Tribble
Director, United States
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Consequence of Arrogance
There can be no doubt that arrogance around owning (...)
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Cristobal Colón
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Brand Inconsistency Repackaged as Brand Irritation?
The makings of an effective brand require a few ba (...)
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Biju T A
Professor, India
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Brand Irritation and CVM
Brand irritation is not a new concept it was there (...)
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David Lowe
United States
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Avoid Brand Irritation by Educating Employees
I am of the opinion that companies depend on emplo (...)
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Fernando A A Ranieri
Mechanical Engineer, Brazil
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Brand Irritation Means Customer Irritation
Of course bad products and services are all around (...)
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David Lidrbauch
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Brand Irritation is Related to not Meeting Expectations
In my opinion many of the descriptions above are r (...)
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Sheikh Ghias Ahmed
United Kingdom
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Lost Customers CAN be recovered
It is quite hard to earn customers and it is reall (...)
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Manoj Sahay
Consultancy, India
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Brand Irritation is About Products the Customer Does not Want
I have a different take on this. Brand irritation (...)
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Dr.M.Vinod Kumar
India
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Brand Irritation Caused by Over Enthusiasm to Sell
Most of the times it is the over enthusiasm of the (...)
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David Li
Director, Hong Kong
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Consumers not Looking for a Simple Transaction
Brand irritation may have different effects on con (...)
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Leo van Sister
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Brand Irritation is Short Term
In our experience brand irritation can indeed be a (...)
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Priya Rathore
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Brand Irritation is New Term for Same Concept
What is thought to be brand irritation here, is no (...)
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Sanjay Verma
Business, Kenya
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Brand Irritation is an Encapsulation
I completely agree with Pushyamitra ( very nice na (...)
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Dr. Uwe Schindler, MBA
Manager, Germany
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Brand Irritation is Next Step of Brand Arrogance
I am the opinion that brand arrogance of enterpris (...)
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K.Subbaraman
Teaching, India
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Brand Irritation Normally Post-purchase
Normally brand irritation occurs post purchase. An (...)
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aabaride
Management Consultant, India
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Brand Irritation Definition
It is the unintended perception (often negative) c (...)
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Sanjay Verma
Business, Kenya
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@Aabaride
There seems to be an anomaly or say a paradox in y (...)
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Raunak Yadav
India
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Brand Irritation Causes Bad Publicity
A brand plays very important role in creating publ (...)
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Leo van Sister
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Brand Irritation Can Be Effective
Brand irritation does not necessarely result in a (...)
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Srinivasan
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Reasons for Brand Irritation
Brand irritation can happen if a good brand is not (...)
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Pushyamitra
Entrepreneur, India
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Thanks to All
Dear all, thanks for all your love and valuable ti (...)
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Sandra Maughon
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Brand Irritation and Group Think
Unfortunately most customers are far less sophisti (...)
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Augustine Brendan INYANG
Management Consultant, Nigeria
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Brand Irritation
I share the views of Sandra Maugho on this subject (...)
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FRANCIS OWERA KODHIAMBO
Turnaround Manager, Kenya
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Erosion of Brand Perception
A brand carries with it attributes and benefits an (...)
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Morna McGAnn
Entrepreneur, United States
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Brand Irritation vs Brand Recognition
I agree that when a product is marketed that does (...)
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SANAJI
Teacher, Indonesia
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Two Causes for Brand Irritation
Maybe we could see brand irritation as resulting f (...)
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onur karaaslan
Manager, Turkey
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Brand Irritation Related to Product / Service
I agree that the brand irritation should be much m (...)
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Kwabena Benni
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Two Causes of Brand Irritating
In my case the advert was very good, but the produ (...)
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Luiz Araujo
Manager, Portugal
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Two Causes of Brand Irritation
Yes I agree. This irritation can come from both a (...)
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kunal bhushan
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Brand Irritation - Many Factors Together
Poor positioning of sub standard/cheap articles pr (...)
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Judas Makgoba
Manager, South Africa
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Brand Irritation
To retain your customers rendering a speedy & qual (...)
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Elisa W.
student, France
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Brand Irritation Because of Advertising
Spam and over-advertising can cause brand irritati (...)
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Saurav Ghosh
CEO, India
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Irritation Due to Sales Pressure
I have a slightly different take on this issue. So (...)
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White
United Kingdom
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Is the Key in Irritation, not in Brand?
For me, the issue is in "irritation" - This implie (...)
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Koki Ochieng
Consultant, Kenya
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Brand Irritaton & Strategy in Organizations
I just wonder, having analysed the concept of bran (...)
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SraDa
Business Consultant, India
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Brand Disgust
Recently, my daughter went to a beauty salon (belo (...)
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meena
Manager, India
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Brand Irritation Caused by Poor Service
For me, irritation is not towards the brand, it is (...)
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Koki Ochieng
Consultant, Kenya
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Customer Care Education
From the above discussions therefore, a good strat (...)
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Sanyambe Obert
Student (MBA), Namibia
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Avoidance of Brand Irritation
I feel that more needs to be done on the communica (...)
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J S Broca
Teacher, India
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Brand Irritation and Customer Feedback
Yes, I do feel irritated
- when the brand fails t (...)
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Sanjay Verma
Business, Kenya
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Function for Brand Performance / Irritation
Sanyambe Obert, I fully subscribe to your analysis (...)
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Koki Ochieng
Consultant, Kenya
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Emotional Management
From Broca's response it seems that a company need (...)
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