Brand Irritation: a New Concept

Brand Recognition
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Brand Recognition > Best Practices

Pushyamitra, Entrepreneur, India
Are poor services irritating you? Is less and wrong information given about the products or services by the marketing people made you angry? If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation. Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella. (...) Read more? Sign up for free

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  Aleksandra Lah Steblaj, Consultant, Slovenia
 

Another Chance

Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.

  Ankit Kedia, Australia
 

Negative Branding

With all due respect towards the contributor, I di (...)

  Bernard Peek, Consultant, United Kingdom
 

Brand Irritation

When I bought my first shiny new mobile phone I wa (...)

  Aaron Shaffer, Consultant, United States
 

Irritation and Customer Experience Management

I agree. Service, info quality, timeliness, indivi (...)

  Doc Campbell, Business Consultant, Mexico
 

Overcoming Brand Irritation

I think most consumers realize that even though th (...)

  Tea Tan
 

Brand Irritation Causes Loss of Customer

I do agreed that brand irritation will make a comp (...)

  Dennis A. Tribble, Director, United States
 

Overcoming the Negative Impression

One of the things I have found, at least in the he (...)

  Ana Elizabeth Palencia
 

Customer Irritation Because of Powerful Position

We had problems with a software provider when they (...)

  Dennis A. Tribble, Director, United States
 

Consequence of Arrogance

There can be no doubt that arrogance around owning (...)

  Cristobal Colón
 

Brand Inconsistency Repackaged as Brand Irritation?

The makings of an effective brand require a few ba (...)

  Biju T A, Professor, India
 

Brand Irritation and CVM

Brand irritation is not a new concept it was there (...)

  David Lowe, United States
 

Avoid Brand Irritation by Educating Employees

I am of the opinion that companies depend on emplo (...)

  Fernando A A Ranieri, Mechanical Engineer, Brazil
 

Brand Irritation Means Customer Irritation

Of course bad products and services are all around (...)

  David Lidrbauch
 

Brand Irritation is Related to not Meeting Expectations

In my opinion many of the descriptions above are r (...)

  Sheikh Ghias Ahmed, United Kingdom
 

Lost Customers CAN be recovered

It is quite hard to earn customers and it is reall (...)

  Manoj Sahay, Consultancy, India
 

Brand Irritation is About Products the Customer Does not Want

I have a different take on this. Brand irritation (...)

  Dr.M.Vinod Kumar, India
 

Brand Irritation Caused by Over Enthusiasm to Sell

Most of the times it is the over enthusiasm of the (...)

  David Li, Director, Hong Kong
 

Consumers not Looking for a Simple Transaction

Brand irritation may have different effects on con (...)

  Leo van Sister
 

Brand Irritation is Short Term

In our experience brand irritation can indeed be a (...)

  Priya Rathore
 

Brand Irritation is New Term for Same Concept

What is thought to be brand irritation here, is no (...)

  Sanjay Verma, Business, Kenya
 

Brand Irritation is an Encapsulation

I completely agree with Pushyamitra ( very nice na (...)

  Dr. Uwe Schindler, MBA, Manager, Germany
 

Brand Irritation is Next Step of Brand Arrogance

I am the opinion that brand arrogance of enterpris (...)

  K.Subbaraman, Teaching, India
 

Brand Irritation Normally Post-purchase

Normally brand irritation occurs post purchase. An (...)

  aabaride, Consultant, India
 

Brand Irritation Definition

It is the unintended perception (often negative) c (...)

  Sanjay Verma, Business, Kenya
 

@Aabaride

There seems to be an anomaly or say a paradox in y (...)

  Raunak Yadav, India
 

Brand Irritation Causes Bad Publicity

A brand plays very important role in creating publ (...)

  Leo van Sister
 

Brand Irritation Can Be Effective

Brand irritation does not necessarely result in a (...)

  Srinivasan
 

Reasons for Brand Irritation

Brand irritation can happen if a good brand is not (...)

  Pushyamitra, Entrepreneur, India
 

Thanks to All

Dear all, thanks for all your love and valuable ti (...)

  Sandra Maughon
 

Brand Irritation and Group Think

Unfortunately most customers are far less sophisti (...)

  Augustine Brendan INYANG, Management Consultant, Nigeria
 

Brand Irritation

I share the views of Sandra Maugho on this subject (...)

  FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya
 

Erosion of Brand Perception

A brand carries with it attributes and benefits an (...)

  Morna McGAnn, Entrepreneur, United States
 

Brand Irritation vs Brand Recognition

I agree that when a product is marketed that does (...)

  SANAJI, Teacher, Indonesia
 

Two Causes for Brand Irritation

Maybe we could see brand irritation as resulting f (...)

  onur karaaslan, Manager, Turkey
 

Brand Irritation Related to Product / Service

I agree that the brand irritation should be much m (...)

  Kwabena Benni
 

Two Causes of Brand Irritating

In my case the advert was very good, but the produ (...)

  Luiz Araujo, Manager, Portugal
 

Two Causes of Brand Irritation

Yes I agree. This irritation can come from both a (...)

  kunal bhushan
 

Brand Irritation - Many Factors Together

Poor positioning of sub standard/cheap articles pr (...)

  Judas Makgoba, Manager, South Africa
 

Brand Irritation

To retain your customers rendering a speedy & qual (...)

  Elisa W. , student, France
 

Brand Irritation Because of Advertising

Spam and over-advertising can cause brand irritati (...)

  Saurav Ghosh, CEO, India
 

Irritation Due to Sales Pressure

I have a slightly different take on this issue. So (...)

  White, United Kingdom
 

Is the Key in Irritation, not in Brand?

For me, the issue is in "irritation" - This implie (...)

  Koki Ochieng, Consultant, Kenya
 

Brand Irritaton & Strategy in Organizations

I just wonder, having analysed the concept of bran (...)

  SraDa, Business Consultant, India
 

Brand Disgust

Recently, my daughter went to a beauty salon (belo (...)

  meena, Manager, India
 

Brand Irritation Caused by Poor Service

For me, irritation is not towards the brand, it is (...)

  Koki Ochieng, Consultant, Kenya
 

Customer Care Education

From the above discussions therefore, a good strat (...)

  Sanyambe Obert, Student (MBA), Namibia
 

Avoidance of Brand Irritation

I feel that more needs to be done on the communica (...)

  J S Broca, Teacher, India
 

Brand Irritation and Customer Feedback

Yes, I do feel irritated - when the brand fails t (...)

  Sanjay Verma, Business, Kenya
 

Function for Brand Performance / Irritation

Sanyambe Obert, I fully subscribe to your analysis (...)

  Koki Ochieng, Consultant, Kenya
 

Emotional Management

From Broca's response it seems that a company need (...)

 
More on Brand Recognition
Summary
Forum
Brand Esteem for Services
Brand Irritation: a Particular Case of Brand Recognition
🔥Impact of Store Flyers on a Brand
Best Practices
Brand Irritation: a New Concept
🥈Brand and Recognition
Special Interest Group Leader

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