Brand Irritation: a New Concept



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14
Pushyamitra
Entrepreneur, India

Brand Irritation: a New Concept

Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.
 

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Aleksandra Lah Steblaj
Consultant, Slovenia
 

Another Chance

Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.

 
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Ankit Kedia
Australia
 

Negative Branding

With all due respect towards the contributor, I disagree. Poor and information falsification cannot ...

 
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Bernard Peek
Consultant, United Kingdom
 

Brand Irritation

When I bought my first shiny new mobile phone I was offered a free case for it, but it was out of st...

 
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Aaron Shaffer
Consultant, United States
 

Irritation and Customer Experience Management

I agree. Service, info quality, timeliness, individual interactions... All part of the customer expe...

 
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Doc Campbell
Business Consultant, Mexico
 

Overcoming Brand Irritation

I think most consumers realize that even though they may view an individual (and their attitude, cou...

 
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Tea Tan, Singapore
 

Brand Irritation Causes Loss of Customer

I do agreed that brand irritation will make a company lose its customer permanently. Once the custom...

 
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Dennis A. Tribble
Director, United States
 

Overcoming the Negative Impression

One of the things I have found, at least in the healthcare sector, is that transparency is a key to ...

 
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Ana Elizabeth Palencia, Colombia
 

Customer Irritation Because of Powerful Position

We had problems with a software provider when they were sole distributor. So we had to bear their se...

 
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Dennis A. Tribble
Director, United States
 

Consequence of Arrogance

There can be no doubt that arrogance around owning a market space is one of the best drivers in crea...

 
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Cristobal Colón, United States
 

Brand Inconsistency Repackaged as Brand Irritation?

The makings of an effective brand require a few basic factors. One of them is consistency. You are...

 
1
Biju T A
Professor, India
 

Brand Irritation and CVM

Brand irritation is not a new concept it was there even when the marketing theories were formed for ...

 
0
David Lowe
United States
 

Avoid Brand Irritation by Educating Employees

I am of the opinion that companies depend on employees to develop, establish and extend their brand....

 
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Fernando A A Ranieri
Mechanical Engineer, Brazil
 

Brand Irritation Means Customer Irritation

Of course bad products and services are all around. I believe that companies should follow as close ...

 
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David Lidrbauch, USA
 

Brand Irritation is Related to not Meeting Expectations

In my opinion many of the descriptions above are related to the reality of not meeting expectations ...

 
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Sheikh Ghias Ahmed
United Kingdom
 

Lost Customers CAN be recovered

It is quite hard to earn customers and it is really easy to lose the customer because of an ill bran...

 
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Manoj Sahay
Consultancy, India
 

Brand Irritation is About Products the Customer Does not Want

I have a different take on this. Brand irritation has more to do with products / services that are b...

 
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Dr.M.Vinod Kumar
India
 

Brand Irritation Caused by Over Enthusiasm to Sell

Most of the times it is the over enthusiasm of the company to sell... Without proper backup or quali...

 
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David Li
Director, Hong Kong
 

Consumers not Looking for a Simple Transaction

Brand irritation may have different effects on consuming behaviour in the open market; most customer...

 
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Leo van Sister, Holland
 

Brand Irritation is Short Term

In our experience brand irritation can indeed be an effective brand strategy, given the right concep...

 
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Priya Rathore, India
 

Brand Irritation is New Term for Same Concept

What is thought to be brand irritation here, is nothing but a moment of misery in the world of custo...

 
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Sanjay Verma
Business, Kenya
 

Brand Irritation is an Encapsulation

I completely agree with Pushyamitra ( very nice name, indeed) mitra. A broad generalisation of the ...

 
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Dr. Uwe Schindler, MBA
Manager, Germany
 

Brand Irritation is Next Step of Brand Arrogance

I am the opinion that brand arrogance of enterprises leads to situations of lower performance and cu...

 
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K.Subbaraman
Teaching, India
 

Brand Irritation Normally Post-purchase

Normally brand irritation occurs post purchase. Any affected customers could indulge in destructive ...

 
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aabaride
Management Consultant, India
 

Brand Irritation Definition

It is the unintended perception (often negative) created in the customer's mind which overshadows th...

 
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Sanjay Verma
Business, Kenya
 

@Aabaride

There seems to be an anomaly or say a paradox in your statement. Is the product or service a subse...

 
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Raunak Yadav
India
 

Brand Irritation Causes Bad Publicity

A brand plays very important role in creating publicity in the market. If the customer feels irritat...

 
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Leo van Sister, Holland
 

Brand Irritation Can Be Effective

Brand irritation does not necessarely result in a negative result. As long as you plan to act quick,...

 
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Srinivasan
 

Reasons for Brand Irritation

Brand irritation can happen if a good brand is not handled properly in terms of quality, cost, deliv...

 
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Pushyamitra
Entrepreneur, India
 

Thanks to All

Dear all, thanks for all your love and valuable time given to my writing. Pardon me for responding l...

 
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Sandra Maughon, United States
 

Brand Irritation and Group Think

Unfortunately most customers are far less sophisticated than we give them credit for being. Memories...

 
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Augustine Brendan INYANG
Management Consultant, Nigeria
 

Brand Irritation

I share the views of Sandra Maugho on this subject. Note that a negative comment by a customer sprea...

 
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FRANCIS OWERA KODHIAMBO
Turnaround Manager, Kenya
 

Erosion of Brand Perception

A brand carries with it attributes and benefits and when a consumer is denied any of the promises br...

 
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Morna McGAnn
Entrepreneur, United States
 

Brand Irritation vs Brand Recognition

I agree that when a product is marketed that does not really do what it is supposed to that that can...

 
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SANAJI
Teacher, Indonesia
 

Two Causes for Brand Irritation

Maybe we could see brand irritation as resulting from two causes. Firstly, brand irritation as a re...

 
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onur karaaslan
Manager, Turkey
 

Brand Irritation Related to Product / Service

I agree that the brand irritation should be much more related to the performance of the good/service...

 
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Kwabena Benni, Ghana
 

Two Causes of Brand Irritating

In my case the advert was very good, but the product was not good as the ad preached about. I get ir...

 
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Luiz Araujo
Manager, Portugal
 

Two Causes of Brand Irritation

Yes I agree. This irritation can come from both a bad service and from a bad advertising as well. I...

 
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kunal bhushan, India
 

Brand Irritation - Many Factors Together

Poor positioning of sub standard/cheap articles produces brand irritation in customers for standard/...

 
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Judas Makgoba
Manager, South Africa
 

Brand Irritation

To retain your customers rendering a speedy & quality service and exceeding customer's expectations ...

 
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Elisa W.
student, France
 

Brand Irritation Because of Advertising

Spam and over-advertising can cause brand irritation. More people are becoming conscious customers a...

 
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Saurav Ghosh
CEO, India
 

Irritation Due to Sales Pressure

I have a slightly different take on this issue. Sometimes wrong commitments and false promises are m...

 
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White
United Kingdom
 

Is the Key in Irritation, not in Brand?

For me, the issue is in "irritation" - This implies an ongoing or persistent negative reaction trigg...

 
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Koki Ochieng
Consultant, Kenya
 

Brand Irritaton & Strategy in Organizations

I just wonder, having analysed the concept of brand irritation, how, in simple terms can one advise ...

 
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SraDa
Business Consultant, India
 

Brand Disgust

Recently, my daughter went to a beauty salon (belongs to a multinational with a wide cosmetic line) ...

 
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meena
Manager, India
 

Brand Irritation Caused by Poor Service

For me, irritation is not towards the brand, it is towards the non-response of the service officials...

 
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Koki Ochieng
Consultant, Kenya
 

Customer Care Education

From the above discussions therefore, a good strategic plan needs to have an awareness ans sensitiza...

 
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Sanyambe Obert
Student (MBA), Namibia
 

Avoidance of Brand Irritation

I feel that more needs to be done on the communications related to brands. For example an organisati...

 
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J S Broca
Teacher, India
 

Brand Irritation and Customer Feedback

Yes, I do feel irritated - when the brand fails to deliver as promised or expected, or - when bra...

 
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Sanjay Verma
Business, Kenya
 

Function for Brand Performance / Irritation

Sanyambe Obert, I fully subscribe to your analysis. If I may add, I think the importance that should...

 
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Koki Ochieng
Consultant, Kenya
 

Emotional Management

From Broca's response it seems that a company needs to be cognizant of the need to monitoring custom...

   

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