Brand Irritation: a New Concept

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Brand Irritation: a New Concept
Pushyamitra, Member
Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.... Register

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Aleksandra Lah Steblaj, Member
Unfortunately often "best practice". Are we aware ...

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Ankit Kedia, Member
With all due respect towards the contributor, I di...

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Bernard Peek, Member
When I bought my first shiny new mobile phone I wa...

Irritation and Customer Experience ManagementSign up
Aaron Shaffer, Member
I agree. Service, info quality, timeliness, indivi...

Overcoming Brand IrritationSign up
Doc Campbell, Member
I think most consumers realize that even though th...

Brand Irritation Causes Loss of CustomerSign up
Tea Tan
I do agreed that brand irritation will make a comp...

Overcoming the Negative ImpressionSign up
Dennis A. Tribble, Member
One of the things I have found, at least in the he...

Customer Irritation Because of Powerful PositionSign up
Ana Elizabeth Palencia, Member
We had problems with a software provider when they...

Consequence of ArroganceSign up
Dennis A. Tribble, Member
There can be no doubt that arrogance around owning...

Brand Inconsistency Repackaged as Brand Irritation?Sign up
Cristobal Colón, Member
The makings of an effective brand require a few ba...

Brand Irritation and CVMSign up
Biju T A, Member
Brand irritation is not a new concept it was there...

Avoid Brand Irritation by Educating EmployeesSign up
David Lowe, Member
I am of the opinion that companies depend on em...

Brand Irritation Means Customer IrritationSign up
Fernando A A Ranieri, Member
Of course bad products and services are all around...

Brand Irritation is Related to not Meeting ExpectationsSign up
David Lidrbauch
In my opinion many of the descriptions above are r...

Lost Customers CAN be recoveredSign up
Sheikh Ghias Ahmed, Member
It is quite hard to earn customers and it is reall...

Brand Irritation is About Products the Customer Does not WantSign up
Manoj Sahay, Member
I have a different take on this. Brand irritation ...

Brand Irritation Caused by Over Enthusiasm to SellSign up
Dr.M.Vinod Kumar, Member
Most of the times it is the over enthusiasm of ...

Consumers not Looking for a Simple TransactionSign up
David Li, Member
Brand irritation may have different effects on con...

Brand Irritation is Short TermSign up
Leo van Sister
In our experience brand irritation can indeed be a...

Brand Irritation is New Term for Same ConceptSign up
Priya Rathore, Member
What is thought to be brand irritation here, is no...

Brand Irritation is an EncapsulationSign up
Sanjay Verma, Member
I completely agree with Pushyamitra ( very nice na...

Brand Irritation is Next Step of Brand ArroganceSign up
Dr. Uwe Schindler, MBA, Member
I am the opinion that brand arrogance of enterpris...

Brand Irritation Normally Post-purchaseSign up
K.Subbaraman, Member
Normally brand irritation occurs post purchase<...

Brand Irritation DefinitionSign up
aabaride, Member
It is the unintended perception (often negative...

@AabarideSign up
Sanjay Verma, Member
There seems to be an anomaly or say a paradox

Brand Irritation Causes Bad PublicitySign up
Raunak Yadav, Member
A brand plays very important role in creating publ...

Brand Irritation Can Be EffectiveSign up
Leo van Sister
Brand irritation does not necessarely result in a ...

Reasons for Brand IrritationSign up
Srinivasan, Member
Brand irritation can happen if a good brand is ...

Thanks to AllSign up
Pushyamitra, Member
Dear all, thanks for all your love and valuable...

Brand Irritation and Group ThinkSign up
Sandra Maughon
Unfortunately most customers are far less sophisti...

Brand IrritationSign up
Augustine Brendan INYANG, Member
I share the views of Sandra Maugho on this subject...

Erosion of Brand PerceptionSign up
A brand carries with it attributes and benefits an...

Brand Irritation vs Brand RecognitionSign up
Morna McGAnn, Member
I agree that when a product is marketed that does ...

Two Causes for Brand IrritationSign up
SANAJI, Member
Maybe we could see brand irritation as resulting f...

Brand Irritation Related to Product / ServiceSign up
onur karaaslan, Member
I agree that the brand irritation should be much m...

Two Causes of Brand IrritatingSign up
Kwabena Benni
In my case the advert was very good, but the produ...

Two Causes of Brand IrritationSign up
Luiz Araujo, Member
Yes I agree. This irritation can come from both...

Brand Irritation - Many Factors TogetherSign up
kunal bhushan, Member
Poor positioning of sub standard/cheap articles pr...

Brand IrritationSign up
Judas Makgoba, Member
To retain your customers rendering a speedy & q...

Brand Irritation Because of AdvertisingSign up
Elisa W. , Member
Spam and over-advertising can cause brand irrit...

Irritation Due to Sales PressureSign up
Saurav Ghosh, Member
I have a slightly different take on this issue. So...

Is the Key in Irritation, not in Brand?Sign up
White, Member
For me, the issue is in "irritation" - This implie...

Brand Irritaton & Strategy in OrganizationsSign up
Koki Ochieng, Member
I just wonder, having analysed the concept of bran...

Brand DisgustSign up
SraDa, Member
Recently, my daughter went to a beauty salon (belo...

Brand Irritation Caused by Poor ServiceSign up
meena, Member
For me, irritation is not towards the brand, it is...

Customer Care EducationSign up
Koki Ochieng, Member
From the above discussions therefore, a good strat...

Avoidance of Brand IrritationSign up
Sanyambe Obert, Member
I feel that more needs to be done on the communica...

Brand Irritation and Customer FeedbackSign up
J S Broca, Member
Yes, I do feel irritated
- when the brand fai...

Function for Brand Performance / IrritationSign up
Sanjay Verma, Member
Sanyambe Obert, I fully subscribe to your analysis...

Emotional ManagementSign up
Koki Ochieng, Member
From Broca's response it seems that a company need...


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