Brand Irritation: a New Concept

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Brand Irritation: a New Concept
Pushyamitra, Entrepreneur, India

Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.... Register

Another ChanceSign up
Aleksandra Lah Steblaj, Consultant, Slovenia
Unfortunately often "best practice". Are we aware ...

Negative BrandingSign up
Ankit Kedia, India
With all due respect towards the contributor, I di...

Brand IrritationSign up
Bernard Peek, Consultant, United Kingdom
When I bought my first shiny new mobile phone I wa...

Irritation and Customer Experience ManagementSign up
Aaron Shaffer, Consultant, United States
I agree. Service, info quality, timeliness, indivi...

Overcoming Brand IrritationSign up
Doc Campbell, Business Consultant, Mexico
I think most consumers realize that even though th...

Brand Irritation Causes Loss of CustomerSign up
Tea Tan, Singapore
I do agreed that brand irritation will make a comp...

Overcoming the Negative ImpressionSign up
Dennis A. Tribble, Director, United States
One of the things I have found, at least in the he...

Customer Irritation Because of Powerful PositionSign up
Ana Elizabeth Palencia, Teacher, Colombia
We had problems with a software provider when they...

Consequence of ArroganceSign up
Dennis A. Tribble, Director, United States
There can be no doubt that arrogance around owning...

Brand Inconsistency Repackaged as Brand Irritation?Sign up
Cristobal Colón, Manager, United States
The makings of an effective brand require a few ba...

Brand Irritation and CVMSign up
Biju T A, Professor, India
Brand irritation is not a new concept it was there...

Avoid Brand Irritation by Educating EmployeesSign up
David Lowe, Other, USA
I am of the opinion that companies depend on em...

Brand Irritation Means Customer IrritationSign up
Fernando A A Ranieri, Mechanical Engineer, Brazil
Of course bad products and services are all around...

Brand Irritation is Related to not Meeting ExpectationsSign up
David Lidrbauch, USA
In my opinion many of the descriptions above are r...

Lost Customers CAN be recoveredSign up
Sheikh Ghias Ahmed, Pakistan
It is quite hard to earn customers and it is reall...

Brand Irritation is About Products the Customer Does not WantSign up
Manoj Sahay, Consultancy, India
I have a different take on this. Brand irritation ...

Brand Irritation Caused by Over Enthusiasm to SellSign up
Dr.M.Vinod Kumar, Other, India
Most of the times it is the over enthusiasm of ...

Consumers not Looking for a Simple TransactionSign up
David Li, Director, Hong Kong
Brand irritation may have different effects on con...

Brand Irritation is Short TermSign up
Leo van Sister, Holland
In our experience brand irritation can indeed be a...

Brand Irritation is New Term for Same ConceptSign up
Priya Rathore, Other, India
What is thought to be brand irritation here, is no...

Brand Irritation is an EncapsulationSign up
Sanjay Verma, Business, Kenya
I completely agree with Pushyamitra ( very nice na...

Brand Irritation is Next Step of Brand ArroganceSign up
Dr. Uwe Schindler, MBA, Manager, Germany
I am the opinion that brand arrogance of enterpris...

Brand Irritation Normally Post-purchaseSign up
K.Subbaraman, Teaching, India
Normally brand irritation occurs post purchase<...

Brand Irritation DefinitionSign up
aabaride, Consultant, India
It is the unintended perception (often negative...

@AabarideSign up
Sanjay Verma, Business, Kenya
There seems to be an anomaly or say a paradox

Brand Irritation Causes Bad PublicitySign up
Raunak Yadav, Other, India
A brand plays very important role in creating publ...

Brand Irritation Can Be EffectiveSign up
Leo van Sister, Holland
Brand irritation does not necessarely result in a ...

Reasons for Brand IrritationSign up
Srinivasan, Other, India
Brand irritation can happen if a good brand is ...

Thanks to AllSign up
Pushyamitra, Entrepreneur, India
Dear all, thanks for all your love and valuable...

Brand Irritation and Group ThinkSign up
Sandra Maughon, United States
Unfortunately most customers are far less sophisti...

Brand IrritationSign up
Augustine Brendan INYANG, Management Consultant, Nigeria
I share the views of Sandra Maugho on this subject...

Erosion of Brand PerceptionSign up
FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya
A brand carries with it attributes and benefits an...

Brand Irritation vs Brand RecognitionSign up
Morna McGAnn, Entrepreneur, United States
I agree that when a product is marketed that does ...

Two Causes for Brand IrritationSign up
SANAJI, Teacher, Indonesia
Maybe we could see brand irritation as resulting f...

Brand Irritation Related to Product / ServiceSign up
onur karaaslan, Manager, Turkey
I agree that the brand irritation should be much m...

Two Causes of Brand IrritatingSign up
Kwabena Benni, Ghana
In my case the advert was very good, but the produ...

Two Causes of Brand IrritationSign up
Luiz Araujo, Manager, Portugal
Yes I agree. This irritation can come from both...

Brand Irritation - Many Factors TogetherSign up
kunal bhushan, Entrepreneur, India
Poor positioning of sub standard/cheap articles pr...

Brand IrritationSign up
Judas Makgoba, Manager, South Africa
To retain your customers rendering a speedy & q...

Brand Irritation Because of AdvertisingSign up
Elisa W. , student, France
Spam and over-advertising can cause brand irrit...

Irritation Due to Sales PressureSign up
Saurav Ghosh, CEO, India
I have a slightly different take on this issue. So...

Is the Key in Irritation, not in Brand?Sign up
White, Other, United Kingdom
For me, the issue is in "irritation" - This implie...

Brand Irritaton & Strategy in OrganizationsSign up
Koki Ochieng, Consultant, Kenya
I just wonder, having analysed the concept of bran...

Brand DisgustSign up
SraDa, Business Consultant, India
Recently, my daughter went to a beauty salon (belo...

Brand Irritation Caused by Poor ServiceSign up
meena, Manager, India
For me, irritation is not towards the brand, it is...

Customer Care EducationSign up
Koki Ochieng, Consultant, Kenya
From the above discussions therefore, a good strat...

Avoidance of Brand IrritationSign up
Sanyambe Obert, Student (MBA), Namibia
I feel that more needs to be done on the communica...

Brand Irritation and Customer FeedbackSign up
J S Broca, Teacher, India
Yes, I do feel irritated
- when the brand fai...

Function for Brand Performance / IrritationSign up
Sanjay Verma, Business, Kenya
Sanyambe Obert, I fully subscribe to your analysis...

Emotional ManagementSign up
Koki Ochieng, Consultant, Kenya
From Broca's response it seems that a company need...


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