Brand Irritation: a New Concept
Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.
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Tea Tan, Singapore
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Brand Irritation Causes Loss of Customer
I do agreed that brand irritation will make a company lose its customer permanently. Once the custom... Sign up
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Ana Elizabeth Palencia, Colombia
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Customer Irritation Because of Powerful Position
We had problems with a software provider when they were sole distributor. So we had to bear their se... Sign up
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Cristobal Colón, United States
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Brand Inconsistency Repackaged as Brand Irritation?
The makings of an effective brand require a few basic factors. One of them is consistency.
You are... Sign up
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David Lidrbauch, USA
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Brand Irritation is Related to not Meeting Expectations
In my opinion many of the descriptions above are related to the reality of not meeting expectations ... Sign up
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Leo van Sister, Holland
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Brand Irritation is Short Term
In our experience brand irritation can indeed be an effective brand strategy, given the right concep... Sign up
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Priya Rathore, India
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Brand Irritation is New Term for Same Concept
What is thought to be brand irritation here, is nothing but a moment of misery in the world of custo... Sign up
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Leo van Sister, Holland
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Brand Irritation Can Be Effective
Brand irritation does not necessarely result in a negative result. As long as you plan to act quick,... Sign up
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Sandra Maughon, United States
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Brand Irritation and Group Think
Unfortunately most customers are far less sophisticated than we give them credit for being. Memories... Sign up
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Kwabena Benni, Ghana
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Two Causes of Brand Irritating
In my case the advert was very good, but the product was not good as the ad preached about. I get ir... Sign up
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kunal bhushan, India
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Brand Irritation - Many Factors Together
Poor positioning of sub standard/cheap articles produces brand irritation in customers for standard/... Sign up
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