Brand Irritation: a New Concept

Brand Recognition
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Entrepreneur, India

Brand Irritation: a New Concept

Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella.

  Aleksandra Lah Steblaj
Consultant, Slovenia

Another Chance

Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose that we always give a second chance to any company, but perhaps with another person, another individual.

  Ankit Kedia

Negative Branding

With all due respect towards the contributor, I di...

  Bernard Peek
Consultant, United Kingdom

Brand Irritation

When I bought my first shiny new mobile phone I wa...

  Aaron Shaffer
Consultant, United States

Irritation and Customer Experience Management

I agree. Service, info quality, timeliness, indivi...

  Doc Campbell
Business Consultant, Mexico

Overcoming Brand Irritation

I think most consumers realize that even though th...

  Tea Tan, Singapore

Brand Irritation Causes Loss of Customer

I do agreed that brand irritation will make a comp...

  Dennis A. Tribble
Director, United States

Overcoming the Negative Impression

One of the things I have found, at least in the he...

  Ana Elizabeth Palencia, Colombia

Customer Irritation Because of Powerful Position

We had problems with a software provider when they...

  Dennis A. Tribble
Director, United States

Consequence of Arrogance

There can be no doubt that arrogance around owning...

  Cristobal Colón, United States

Brand Inconsistency Repackaged as Brand Irritation?

The makings of an effective brand require a few ba...

  Biju T A
Professor, India

Brand Irritation and CVM

Brand irritation is not a new concept it was there...

  David Lowe
United States

Avoid Brand Irritation by Educating Employees

I am of the opinion that companies depend on emplo...

  Fernando A A Ranieri
Mechanical Engineer, Brazil

Brand Irritation Means Customer Irritation

Of course bad products and services are all around...

  David Lidrbauch, USA

Brand Irritation is Related to not Meeting Expectations

In my opinion many of the descriptions above are r...

  Sheikh Ghias Ahmed
United Kingdom

Lost Customers CAN be recovered

It is quite hard to earn customers and it is reall...

  Manoj Sahay
Consultancy, India

Brand Irritation is About Products the Customer Does not Want

I have a different take on this. Brand irritation ...

  Dr.M.Vinod Kumar

Brand Irritation Caused by Over Enthusiasm to Sell

Most of the times it is the over enthusiasm of the...

  David Li
Director, Hong Kong

Consumers not Looking for a Simple Transaction

Brand irritation may have different effects on con...

  Leo van Sister, Holland

Brand Irritation is Short Term

In our experience brand irritation can indeed be a...

  Priya Rathore, India

Brand Irritation is New Term for Same Concept

What is thought to be brand irritation here, is no...

  Sanjay Verma
Business, Kenya

Brand Irritation is an Encapsulation

I completely agree with Pushyamitra ( very nice na...

  Dr. Uwe Schindler, MBA
Manager, Germany

Brand Irritation is Next Step of Brand Arrogance

I am the opinion that brand arrogance of enterpris...

Teaching, India

Brand Irritation Normally Post-purchase

Normally brand irritation occurs post purchase. An...

Management Consultant, India

Brand Irritation Definition

It is the unintended perception (often negative) c...

  Sanjay Verma
Business, Kenya


There seems to be an anomaly or say a paradox in y...

  Raunak Yadav

Brand Irritation Causes Bad Publicity

A brand plays very important role in creating publ...

  Leo van Sister, Holland

Brand Irritation Can Be Effective

Brand irritation does not necessarely result in a ...


Reasons for Brand Irritation

Brand irritation can happen if a good brand is not...

Entrepreneur, India

Thanks to All

Dear all, thanks for all your love and valuable ti...

  Sandra Maughon, United States

Brand Irritation and Group Think

Unfortunately most customers are far less sophisti...

  Augustine Brendan INYANG
Management Consultant, Nigeria

Brand Irritation

I share the views of Sandra Maugho on this subject...

Turnaround Manager, Kenya

Erosion of Brand Perception

A brand carries with it attributes and benefits an...

  Morna McGAnn
Entrepreneur, United States

Brand Irritation vs Brand Recognition

I agree that when a product is marketed that does ...

Teacher, Indonesia

Two Causes for Brand Irritation

Maybe we could see brand irritation as resulting f...

  onur karaaslan
Manager, Turkey

Brand Irritation Related to Product / Service

I agree that the brand irritation should be much m...

  Kwabena Benni, Ghana

Two Causes of Brand Irritating

In my case the advert was very good, but the produ...

  Luiz Araujo
Manager, Portugal

Two Causes of Brand Irritation

Yes I agree. This irritation can come from both a ...

  kunal bhushan, India

Brand Irritation - Many Factors Together

Poor positioning of sub standard/cheap articles pr...

  Judas Makgoba
Manager, South Africa

Brand Irritation

To retain your customers rendering a speedy & qual...

  Elisa W.
student, France

Brand Irritation Because of Advertising

Spam and over-advertising can cause brand irritati...

  Saurav Ghosh
CEO, India

Irritation Due to Sales Pressure

I have a slightly different take on this issue. So...

United Kingdom

Is the Key in Irritation, not in Brand?

For me, the issue is in "irritation" - This implie...

  Koki Ochieng
Consultant, Kenya

Brand Irritaton & Strategy in Organizations

I just wonder, having analysed the concept of bran...

Business Consultant, India

Brand Disgust

Recently, my daughter went to a beauty salon (belo...

Manager, India

Brand Irritation Caused by Poor Service

For me, irritation is not towards the brand, it is...

  Koki Ochieng
Consultant, Kenya

Customer Care Education

From the above discussions therefore, a good strat...

  Sanyambe Obert
Student (MBA), Namibia

Avoidance of Brand Irritation

I feel that more needs to be done on the communica...

  J S Broca
Teacher, India

Brand Irritation and Customer Feedback

Yes, I do feel irritated - when the brand fails t...

  Sanjay Verma
Business, Kenya

Function for Brand Performance / Irritation

Sanyambe Obert, I fully subscribe to your analysis...

  Koki Ochieng
Consultant, Kenya

Emotional Management

From Broca's response it seems that a company need...


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