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Brand Irritation: a New Concept
Pushyamitra, Entrepreneur, India, Member
Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella....
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Another Chance
Aleksandra Lah Steblaj, Consultant, Slovenia, Member Unfortunately often "best practice". Are we aware of the fact that all services are based on individual's characteristics? I think not. So I propose t... |
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Negative Branding
Ankit Kedia, Australia, Member With all due respect towards the contributor, I disagree. Poor and information falsification cannot be clubbed under brand irritation. Brand irrita... |
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Brand Irritation
Bernard Peek, Consultant, United Kingdom, Member When I bought my first shiny new mobile phone I was offered a free case for it, but it was out of stock. I was told it would arrive via mail. After a ... |
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Irritation and Customer Experience Management
Aaron Shaffer, Consultant, United States, Member I agree. Service, info quality, timeliness, individual interactions... All part of the customer experience. I am seeing more and more of my cli... |
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Overcoming Brand Irritation
Doc Campbell, Business Consultant, Mexico, Member I think most consumers realize that even though they may view an individual (and their attitude, courtesy, expertise, etc.) as a representative of the... |
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Brand Irritation Causes Loss of Customer
Tea Tan I do agreed that brand irritation will make a company lose its customer permanently. Once the customer has had a bad experience with a product, he or ... |
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Overcoming the Negative Impression
Dennis A. Tribble, Director, United States, Member One of the things I have found, at least in the healthcare sector, is that transparency is a key to overcoming brand irritation. The more a cus... |
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Customer Irritation Because of Powerful Position
Ana Elizabeth Palencia, Teacher, Colombia, Member We had problems with a software provider when they were sole distributor. So we had to bear their services conditions. Although the brand is ex... |
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Consequence of Arrogance
Dennis A. Tribble, Director, United States, Member There can be no doubt that arrogance around owning a market space is one of the best drivers in creating competition.... |
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Brand Irritation and CVM
Biju T A, Professor, India, Member Brand irritation is not a new concept it was there even when the marketing theories were formed for the first time, but the term ‘brand irritation’ an... |
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Brand Irritation Means Customer Irritation
Fernando A A Ranieri, Mechanical Engineer, Brazil, Member Of course bad products and services are all around. I believe that companies should follow as close as possible the behavior of both before customers'... |
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Lost Customers CAN be recovered
Sheikh Ghias Ahmed, United Kingdom, Member It is quite hard to earn customers and it is really easy to lose the customer because of an ill brand services or product and it is hard to recover th... |
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Consumers not Looking for a Simple Transaction
David Li, Director, Hong Kong, Member Brand irritation may have different effects on consuming behaviour in the open market; most customers still have their freedom of choice. Nowadays, co... |
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Brand Irritation is Short Term
Leo van Sister In our experience brand irritation can indeed be an effective brand strategy, given the right conceptual setting.
However you must reset yourself... |
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Brand Irritation is an Encapsulation
Sanjay Verma, Business, Kenya, Member I completely agree with Pushyamitra ( very nice name, indeed) mitra.
A broad generalisation of the issue may be encapsulated as irritation due... |
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Brand Irritation is Next Step of Brand Arrogance
Dr. Uwe Schindler, MBA, Manager, Germany, Member I am the opinion that brand arrogance of enterprises leads to situations of lower performance and customer orientation and in a next step to brand irr... |
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Brand Irritation Normally Post-purchase
K.Subbaraman, Teaching, India, Member Normally brand irritation occurs post purchase. Any affected customers could indulge in destructive negative publicity about not only a single ... |
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Brand Irritation Definition
aabaride, Consultant, India, Member It is the unintended perception (often negative) created in the customer's mind which overshadows the inherent attributes of the product or service... |
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@Aabaride
Sanjay Verma, Business, Kenya, Member There seems to be an anomaly or say a paradox in your statement.
Is the product or service a subset of its brand? I believe that it is not an... |
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Brand Irritation Causes Bad Publicity
Raunak Yadav, India, Member A brand plays very important role in creating publicity in the market. If the customer feels irritation with the brand then this may cause a negative ... |
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Brand Irritation Can Be Effective
Leo van Sister Brand irritation does not necessarely result in a negative result. As long as you plan to act quick, clever and organize the "response".... |
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Reasons for Brand Irritation
Srinivasan, Member Brand irritation can happen if a good brand is not handled properly in terms of quality, cost, delivery and service. This happens very often in... |
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Thanks to All
Pushyamitra, Entrepreneur, India, Member Dear all, thanks for all your love and valuable time given to my writing. Pardon me for responding late due to long distance travel I was unabl... |
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Brand Irritation and Group Think
Sandra Maughon Unfortunately most customers are far less sophisticated than we give them credit for being. Memories are short and messages are shortened. Watch ba... |
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Brand Irritation
Augustine Brendan INYANG, Management Consultant, Nigeria, Member I share the views of Sandra Maugho on this subject. Note that a negative comment by a customer spreads fast and tends to wipe all the positive cred... |
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Erosion of Brand Perception
FRANCIS OWERA KODHIAMBO, Turnaround Manager, Kenya, Member A brand carries with it attributes and benefits and when a consumer is denied any of the promises brand perception is eroded. This can lead to ... |
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Brand Irritation vs Brand Recognition
Morna McGAnn, Entrepreneur, United States, Member I agree that when a product is marketed that does not really do what it is supposed to that that can be irritating! That is why successful marketers h... |
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Two Causes for Brand Irritation
SANAJI, Teacher, Indonesia, Member Maybe we could see brand irritation as resulting from two causes.
Firstly, brand irritation as a result of poor advertizing messages.
... |
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Brand Irritation Related to Product / Service
onur karaaslan, Manager, Turkey, Member I agree that the brand irritation should be much more related to the performance of the good/service itself rather than the total experience de... |
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Two Causes of Brand Irritating
Kwabena Benni In my case the advert was very good, but the product was not good as the ad preached about. I get irritated in both cases.... |
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Two Causes of Brand Irritation
Luiz Araujo, Manager, Portugal, Member Yes I agree. This irritation can come from both a bad service and from a bad advertising as well.
I remember I didn't join some telephone ... |
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Brand Irritation - Many Factors Together
kunal bhushan, Entrepreneur, India, Member Poor positioning of sub standard/cheap articles produces brand irritation in customers for standard/useful product of the same company. Failure to del... |
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Brand Irritation
Judas Makgoba, Manager, South Africa, Member To retain your customers rendering a speedy & quality service and exceeding customer's expectations are important. Failing to do so will result... |
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Brand Irritation Because of Advertising
Elisa W. , student, France, Member Spam and over-advertising can cause brand irritation. More people are becoming conscious customers and don't want to be manipulated by ads, and... |
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Irritation Due to Sales Pressure
Saurav Ghosh, CEO, India, Member I have a slightly different take on this issue. Sometimes wrong commitments and false promises are made due to the pressure put on (sales) employee... |
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Is the Key in Irritation, not in Brand?
White, United Kingdom, Member For me, the issue is in "irritation" - This implies an ongoing or persistent negative reaction triggered by external factors.
This might b... |
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Brand Irritaton & Strategy in Organizations
Koki Ochieng, Consultant, Kenya, Member I just wonder, having analysed the concept of brand irritation, how, in simple terms can one advise an organization to factor in the avoidance of b... |
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Brand Disgust
SraDa, Business Consultant, India, Member Recently, my daughter went to a beauty salon (belongs to a multinational with a wide cosmetic line) with an appointment for a specific service from... |
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Brand Irritation Caused by Poor Service
meena, Manager, India, Member For me, irritation is not towards the brand, it is towards the non-response of the service officials to our call or queries for repair or recti... |
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Customer Care Education
Koki Ochieng, Consultant, Kenya, Member From the above discussions therefore, a good strategic plan needs to have an awareness ans sensitization objective to guide employees on expected b... |
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Avoidance of Brand Irritation
Sanyambe Obert, Student (MBA), Namibia, Member I feel that more needs to be done on the communications related to brands. For example an organisation might be happy with a set of advertisement, pro... |
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Brand Irritation and Customer Feedback
J S Broca, Teacher, India, Member Yes, I do feel irritated
- when the brand fails to deliver as promised or expected, or
- when brand products are more expensive than other ... |
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Function for Brand Performance / Irritation
Sanjay Verma, Business, Kenya, Member Sanyambe Obert, I fully subscribe to your analysis. If I may add, I think the importance that should be given to brand performance / irritation is ... |
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Emotional Management
Koki Ochieng, Consultant, Kenya, Member From Broca's response it seems that a company needs to be cognizant of the need to monitoring customers feelings as they tend towards irritation. It i... |
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Special Interest Group Leader
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Brand Recognition
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