Unaided Recall

Knowledge Center




Summary, forum, best practices, expert tips and information sources.

7 items • 24.552 visits

Translate


Summary

What is an Unaided Recall? Meaning.

A Unaided Recall is a marketi research technique used to test the effectiveness of brands, advertisements and commercials in which respondents are asked certain questions to learn whether they are familiar with a particular company, brand, slogan, product or service. For example a respondent may be asked to mention the names of any airline companies she knows, or any beer brands he knows.


Unlike the Aided Recall Technique (Example: "Do you know of the "Pepsi" brand?), consumers are not given or prompted the name of the target brand or product.


A problem with the unaided recall type of marketing effectiveness testing for advertisements is that in reality, consumers rarely, if ever, spontaneously recall an advertisement and some amount of cuing is needed to  perform the research.


The brand name that is first recalled ("top of mind") has a distinct competitive advantage in branding strategy, as it has the first chance of evaluation for purchase.


Special Interest Group

Unaided Recall Special Interest Group.



Special Interest Group (3 members)

Forum

Forum about the Unaided Recall. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.


Start a new topic about Unaided Recall

 

Best Practices

The best, top-rated topics about the Unaided Recall. Here you will find the most valuable ideas and practical suggestions.


Expert Tips

Advanced insights about the Unaided Recall. Here you will find professional advices by experts.


Information Sources

Various sources of information regarding the Unaided Recall. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.



Research Links

Jump to further research sources regarding the Unaided Recall.


News

News

Videos

Videos

Presentations

Presentations

 
Books

Books

Academic

Academic

More

More


Compare with: Brand Recognition  |  Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Brand Management  |  Branding  |  Consumerization  |  Nielsen Ratings  |  Attention Model  |  Relational Capital

Special Interest Group

Do you know a lot about the Unaided Recall? Become our SIG Leader and gain worldwide recognition as an expert.

 

Return to Management Hub: Communication & Skills  |  Marketing & Sales


More on Management  |  Return to Management Dictionary

 

This ends our Unaided Recall summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 30-3-2023. All names of their owners.