Unaided Recall

Knowledge Center

12manage is looking for students!





Description of Unaided Recall. Explanation.

 

Definition Unaided Recall. Description.


A Unaided Recall is a market research technique used to test the effectiveness of brands, advertisements and commercials in which respondents are asked certain questions to learn whether they are familiar with a particular company, brand, slogan, product or service. For example a respondent may be asked to mention the names of any airline companies she knows, or any beer brands he knows.


Unlike the Aided Recall Technique (Example: "Do you know of the "Pepsi" brand?), consumers are not given or prompted the name of the target brand or product.


A problem with the unaided recall type of marketing effectiveness testing for advertisements is that in reality, consumers rarely, if ever, spontaneously recall an advertisement and some amount of cuing is needed to  perform the research.


The brand name that is first recalled ("top of mind") has a distinct competitive advantage in branding strategy, as it has the first chance of evaluation for purchase.


Special Interest Group - Unaided Recall


Special Interest Group (2 members)


Forum - Unaided Recall  

Here you will find interesting and educational discussions.




Best Practices - Unaided Recall

Here you will find the most valuable ideas.



Expert Tips - Unaided Recall

Here you will find high-quality advice from experts.



Resources - Unaided Recall

Here you will find powerpoint presentations, micro-learning videos and further information sources.


 

News about Unaided Recall


     
 

Videos about Unaided Recall


     
 

Presentations about Unaided Recall


     
 

Books about Unaided Recall


     
 

More about Unaided Recall


     

Compare with: Brand Recognition  |  Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Brand Management  |  Branding  |  Consumerization  |  Nielsen Ratings  |  Attention Model  |  Relational Capital

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Unaided Recall summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-9-2019. All names of their owners.