 Definition Ambient Advertising? Meaning.
Ambient Advertising is a form of advertising displayed wherever there is outdoor space for the advertiser to show its message or image.
An ambient advertisement is any form of advertisement that differs from the one on printed pages, movies or broadcasting. It is also known as Captive Audience Advertising. It has been created to surround and draw the attention of perspective customers in the environment where they could need, or at least think of, the advertised product. As in Subliminal Advertising and Infomercials, the consumer is approached in a somewhat pushy way.
In everyday life there are plenty of examples of ambient advertisements: in the streets, in busses, undergrounds, railway stations, airports, and wherever companies are allowed to publish their message, brand, logo, or image.
In his 2002 article “The Commercialization of America’s consciousness” David Bollier, from Annenburg School of Communication, writes that advertising is nowadays surrounding people wherever they are. If we consider the aggregate offering of all ambient advertising in public spaces, the resulting effect is a Corporate Big Brother. In Bollier's opinion the ubiquity of marketing and advertising in daily life pushes people to integrate such messages in their framework of cultural values.
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Ambient Advertising Special Interest Group
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Special Interest Group (29 members)
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Forum about Ambient Advertising
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The most recent topics about: Ambient Advertising.
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Best Practices about Ambient Advertising
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Here you will find the most valuable ideas and practical suggestions.
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Expert Tips about Ambient Advertising
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Here you will find professional advices by experts.
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New Radical Advertising Methods as a Consequence of Jaded Audiences Advertising Approaches, Ambient Advertising, Sex in Advertising (...)
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Information Sources about Ambient Advertising
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Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
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Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising (...)
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Buzz Marketing, Opinion Leadership, Worth-Of-Mouth Opinion Leadership, Buzz Marketing, Worth-Of-Mouth Communication, Cool Hunting (...)
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Compare with:
Subliminal Advertizing | Attention Model | Cultivation Theory | Unaided Recall
| Permission Marketing | Tie-in Marketing | Brand Recognition | Brand Management
| Branding | Brand Loyalty | Relational Capital | 8 Hidden Needs
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