Ambient Advertising

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Definition Ambient Advertising? Meaning.

Ambient Advertising is a form of advertising displayed wherever there is outdoor space for the advertiser to show its message or image.

An ambient advertisement is any form of advertisement that differs from the one on printed pages, movies or broadcasting. It is also known as Captive Audience Advertising. It has been created to surround and draw the attention of perspective customers in the environment where they could need, or at least think of, the advertised product. As in Subliminal Advertising and Infomercials, the consumer is approached in a somewhat pushy way.

In everyday life there are plenty of examples of ambient advertisements: in the streets, in busses, undergrounds, railway stations, airports, and wherever companies are allowed to publish their message, brand, logo, or image.

In his 2002 article “The Commercialization of America’s consciousness” David Bollier, from Annenburg School of Communication, writes that advertising is nowadays surrounding people wherever they are. If we consider the aggregate offering of all ambient advertising in public spaces, the resulting effect is a Corporate Big Brother. In Bollier's opinion the ubiquity of marketing and advertising in daily life pushes people to integrate such messages in their framework of cultural values.

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Ambient Advertising Special Interest Group.

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Expert Tips

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Childrens' Understanding of Advertizing: Three Stages of Consumer Socialization

Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children
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New Radical Advertising Methods as a Consequence of Jaded Audiences

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Guerilla Marketing: an Introduction

Guerilla Marketing, Ambient Advertising
This presentation introduces you into the concept of guerilla marketing. It includes the following section: 1. Introduc (...)

Buzz Marketing, Opinion Leadership, Worth-Of-Mouth

Opinion Leadership, Buzz Marketing, Worth-Of-Mouth Communication, Cool Hunting
Presentation with speaking notes about Opinion Leadership, including several related types of marketing. The presentatio (...)

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Compare with: Subliminal Advertizing  |  Attention Model  |  Cultivation Theory  |  Unaided Recall  |  Permission Marketing  |  Tie-in Marketing  |  Brand Recognition  |  Brand Management  |  Branding  |  Brand Loyalty  |  Relational Capital  |  8 Hidden Needs

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