Ambient Advertising

Knowledge Center

Definition Ambient Advertising? Meaning.

Ambient Advertising is a form of advertising displayed wherever there is outdoor space for the advertiser to show its message or image.

An ambient advertisement is any form of advertisement that differs from the one on printed pages, movies or broadcasting. It is also known as Captive Audience Advertising. It has been created to surround and draw the attention of perspective customers in the environment where they could need, or at least think of, the advertised product. As in Subliminal Advertising and Infomercials, the consumer is approached in a somewhat pushy way.

In everyday life there are plenty of examples of ambient advertisements: in the streets, in busses, undergrounds, railway stations, airports, and wherever companies are allowed to publish their message, brand, logo, or image.

In his 2002 article “The Commercialization of America’s consciousness” David Bollier, from Annenburg School of Communication, writes that advertising is nowadays surrounding people wherever they are. If we consider the aggregate offering of all ambient advertising in public spaces, the resulting effect is a Corporate Big Brother. In Bollier's opinion the ubiquity of marketing and advertising in daily life pushes people to integrate such messages in their framework of cultural values.

Forum - Ambient Advertising   Discussions about Ambient Advertising.   Accidental Advertising for Another Product or Brand I define an accidental advertisement as one wherein the benefit of the advertisement is reaped by unintended product, se (...)           Quotes on Ambient Advertising. Quotations Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to ambient or captive audience a (...)         Backpack Billboards: Usage and Advantages Human billboards can be used by many businesses. These are the main advantages of backpack billboards: 1. MOTION ATTR (...)

Expert Tips - Ambient Advertising Here you will find advices by experts.   Childrens' Understanding of Advertizing: Three Stages of Consumer Socialization Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children (...)       New Radical Advertising Methods as a Consequence of Jaded Audiences Advertising Approaches, Ambient Advertising, Sex in Advertising (...)

Resources - Ambient Advertising Here you find powerpoint presentations, micro-learning videos and further information sources. Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising (...)   Buzz Marketing, Opinion Leadership, Worth-Of-Mouth Opinion Leadership, Buzz Marketing, Worth-Of-Mouth Communication, Cool Hunting (...)

Compare with: Subliminal Advertizing  |  Attention Model  |  Cultivation Theory  |  Unaided Recall  |  Permission Marketing  |  Tie-in Marketing  |  Brand Recognition  |  Brand Management  |  Branding  |  Brand Loyalty  |  Relational Capital  |  8 Hidden Needs

Return to Management Hub: Communication & Skills  |  Ethics & Responsibility  |  Marketing

More on Management  |  Return to Management Dictionary  | 

This ends our Ambient Advertising summary and forum.