Attention Model

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Definition Attention Model? Meaning.

The Attention Model is is a mass communication theory focused on winning the attention of potential customers.

The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.

McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.

This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.

Discuss Forum about the Attention Model. Start a new topic Share your knowledge or ask a question   🔥 NEW Negative Advertising, Marketing and Publicity What is Negative Marketing Exactly? Negative marketing can be defined as a technique/tool used by marketers to enter th... 3   1 comments Cases of Getting the Attentiion of Consumers. Examples Hi, do you know of a famous case or a spectacular example of how advertisers are creatively trying to get the attention ... 2

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Information Sources Various sources of information regarding the Attention Model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising This presentation introduces you into the concept of guerilla marketing. It includes the following section: 1. Introduc...

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Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

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