Definition Attention Model? Meaning.
The Attention Model is is a mass communication theory focused on winning the attention of potential customers.
The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.
The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.
McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.
This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.
Forum about the Attention Model. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.
|
|
The best, top-rated topics about the Attention Model. Here you will find the most valuable ideas and practical suggestions.
|
|
Advanced insights about the Attention Model. Here you will find professional advices by experts.
|
New Radical Advertising Methods as a Consequence of Jaded Audiences Advertising Approaches, Ambient Advertising, Sex in Advertising The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertisi...
|
|
|
Various sources of information regarding the Attention Model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
|
Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising This presentation introduces you into the concept of guerilla marketing. It includes the following section:
1. Introduc...
|
|
|
Jump to further research sources regarding the Attention Model.
News
|
Videos
|
Presentations
|
|
Books
|
Academic
|
More
|
|
|
|
Compare with: Ambient Advertising | Consumerization | Multitasking Consumer |
Subliminal Advertizing | Infomercial | Unaided Recall
| Tie-in Marketing | Brand Recognition | Multi Channel Marketing | Framing | Twelve Principles
of the Network Economy
|
|

Do you know a lot about the Attention Model? Become our SIG Leader and gain worldwide recognition as an expert.
|
|
|
|