Attention Model

Knowledge Center

   

Description of Attention Model. Explanation.

 

Attention ModelDefinition Attention Model. Description.


The Attention Model is is a mass communication theory focused on winning the attention of potential customers.


The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.


McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.


This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.


Special Interest Group - Attention Model


Special Interest Group (39 members)


Forum - Attention Model  

In the forum section you will find recent discussions within this knowledge area.


  Cases of Getting the Attentiion of Consumers. Examples
Hi, do you know of a famous case or a spectacular example of...
 
 
 
 

Best Practices - Attention Model

In the best practices section you will find the best forum discussions within this knowledge area.



Expert Tips - Attention Model

In the expert tips section you will find advices from experts within this knowledge area.


 

New Radical Advertising Methods as a Consequence of Jaded Audiences

Advertising Approaches, Ambient Advertising, Sex in Advertising...
 
 

Resources - Attention Model

In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area.


Guerilla Marketing: an Introduction

Guerilla Marketing, Ambient Advertising...
 
 

News about Attention Model


     
 

Videos about Attention Model


     
 

Presentations about Attention Model


     
 

Books about Attention Model


     
 

More about Attention Model


     

Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Attention Model summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 25-6-2019. All names ™ of their owners.