Attention Model

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Definition Attention Model? Meaning.

The Attention Model is is a mass communication theory focused on winning the attention of potential customers.

The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.

McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.

This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.

Forum about Attention Model   The most recent topics about: Attention Model. 🔥 NEW Negative Advertising, Marketing and Publicity What is Negative Marketing Exactly? Negative marketing can be defined as a technique/tool used by marketers to enter th (...) 3     Cases of Getting the Attentiion of Consumers. Examples Hi, do you know of a famous case or a spectacular example of how advertisers are creatively trying to get the attention (...) 2

Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

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