Attention Model

Knowledge Center

Definition Attention Model? Meaning.

The Attention Model is is a mass communication theory focused on winning the attention of potential customers.

The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.

McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.

This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.

Forum Forum about the Attention Model. Below you can ask a question about this topic, share your experiences, report a new development, or explain something. Start a new topic about Attention Model Share your knowledge here (or ask a question)   🔥 NEW Negative Advertising, Marketing and Publicity What is Negative Marketing Exactly? Negative marketing can be defined as a technique/tool used by marketers to enter the market using twisted and risky methods in which products/services are promoted... 3   1 comments Cases of Getting the Attentiion of Consumers. Examples Hi, do you know of a famous case or a spectacular example of how advertisers are creatively trying to get the attention of potential customers (no matter its quality or impact)? Please enter a reac... 2

Expert Tips Advanced insights about the Attention Model. Here you will find professional advices by experts. New Radical Advertising Methods as a Consequence of Jaded Audiences Advertising Approaches, Ambient Advertising, Sex in Advertising The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertisi...

Information Sources Various sources of information regarding the Attention Model. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Guerilla Marketing: an Introduction Guerilla Marketing, Ambient Advertising This presentation introduces you into the concept of guerilla marketing. It includes the following section: 1. Introduc...

Research Links Jump to further research sources regarding the Attention Model. News Videos Presentations   Books Academic More

Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

Return to Management Hub: Communication & Skills  |  Marketing & Sales

More on Management  |  Return to Management Dictionary

This ends our Attention Model summary and forum.