Attention Model

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Description of Attention Model. Explanation.


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Attention ModelDefinition Attention Model. Description.

The Attention Model is is a mass communication theory focused on winning the attention of potential customers.

The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.

McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.

This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.

Attention Model Forum
  Cases of Getting the Attentiion of Consumers. Examples
Hi, do you know of a famous case or a spectacular example of how advertisers are creatively trying to get the attention of potential customers (no matter its quality or impact)?
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Attention Model Special Interest Group

Special Interest Group


Best Practices - Attention Model Premium

Expert Tips - Attention Model Premium

New Radical Advertising Methods as a Consequence of Jaded Audiences

The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertising have been replaced by onlin...
Usage (application): Advertising Approaches, Ambient Advertising, Sex in Advertising

Resources - Attention Model Premium

Guerilla Marketing: an Introduction

This presentation introduces you into the concept of guerilla marketing. It includes the following section:
1. Introduction to Guerilla Marketing...
Usage (application): Guerilla Marketing, Ambient Advertising


Attention Model


Attention Model


Attention Model


Attention Model

Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

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