Attention Model

Knowledge Center





Description of Attention Model. Explanation.

 

Attention ModelDefinition Attention Model. Description.


The Attention Model is is a mass communication theory focused on winning the attention of potential customers.


The Attention Model of mass communication was firstly explored by Professor Danis McQuail in his 1987 book “Mass Communication Theory: An Introduction”.

The model is centered on the concept that winning the attention of perspective customers is the goal of any mass communication channel.


McQuail writes in his book: “the essence of any market is to bring goods and services to the attention of potential customers, to arouse and to keep their interest”. The attention is a stimulus to buy. Communication is considered effective as soon as attention is actually given by an audience, no matter its quality or impact.


This breakthrough view disrupted previous Transmission Model theories which considered the function of communication to transmit a message, information, education or knowledge.


Special Interest Group - Attention Model


Special Interest Group (38 members)


Forum - Attention Model  

Discussions about Attention Model.


Hot Cases of Getting the Attentiion of Consumers. Examples
Hi, do you know of a famous case or a spectacular example of how advertisers are creatively trying t (...)
 
 
 
 

Best Practices - Attention Model

Here you find the most valuable discussions from the past.



Expert Tips - Attention Model

Here you will find advices by experts.


 

New Radical Advertising Methods as a Consequence of Jaded Audiences

Advertising Approaches, Ambient Advertising, Sex in Advertising (...)
 
 

Resources - Attention Model

Here you find powerpoint presentations, micro-learning videos and further information sources.


Guerilla Marketing: an Introduction

Guerilla Marketing, Ambient Advertising (...)
 

Compare with: Ambient Advertising  |  Consumerization  |  Multitasking Consumer  |  Subliminal Advertizing  |  Infomercial  |  Unaided Recall  |  Tie-in Marketing  |  Brand Recognition  |  Multi Channel Marketing  |  Framing  |  Twelve Principles of the Network Economy

Special Interest Group Leader

You here? Sign up for free


 
 

Return to Management Hub: Communication & Skills  |  Marketing


More on Management  |  Return to Management Dictionary  | 

 

This ends our Attention Model summary and forum.



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 8-12-2019. All names ™ of their owners.