Brand Irritation: a Particular Case of Brand Recognition

Brand Recognition
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Vildyaev Daniil
Russian Federation

Brand Irritation: a Particular Case of Brand Recognition

Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a notorious one, destroying brand value. So far brand recognition might bring either positive or negative value. Brand recognition is just when more people recognize brand, but the notion doesn't say what kind of recognition it is: positive or negative (brand irritation). And brand irritation is a particular case of brand recognition, meaning 'bringing negative value in a process of recognition'.

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