Brand and Recognition




Brand Recognition
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ISAAC E. OGBUKA PhD
Nigeria

Brand and Recognition

Brand recognition specifically has to do with whatever the product owner receives from his product users and consumers. Actual feelings and perceptions such consumers have about the product or brand among competing alternatives and similarities.
This level of patronage is what recognition is all about. Based on specific attributes of such product or service. The worry here is that recognition and perception emanate only from consumers and not producer's ratings or feelings.
 

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Njoikiki Mapunda
Tanzania
 

Brand Recognition is Feedback From Customers

Brand recognition is the feedback to the brand owner from customers after evaluating the supply and demand of the product /service in the market from the growth to the maturity stage of a product. Brand recognition depends on advertisement also. How much cost a company incurs in advertisement and what type of advertisement it uses.

 
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itzel canales
Student (MBA), Mexico
 

Brand and Recognition

Good point of view. Also we can see recognition in companies within their employees when they improv... Sign up

   

More on Brand Recognition:
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Brand Irritation: a New Concept
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Brand Esteem for Services
Brand Irritation: a Particular Case of Brand Recognition
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