|
pulkit
Student (MBA), India
|
5 C's in Developing Countries: Add Corruption as 6th C?
In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture which is corruption as the people sitting on the other side of the desk require bribes.
Do you think it is a proper strategy - in order to overcome such difficulties - to take this C into consideration as well?
X
Join 12manage
It's free
Welcome to the forums of 12manage. In this discussion we exchange ideas about 5 C's in Developing Countries: Add Corruption as 6th C?.
Sign up and discover more than 900 centers about management and business administration.
Log in
X
Join 12manage
It's free
Welcome to the forums of 12manage. In this discussion we exchange ideas about 5 C's in Developing Countries: Add Corruption as 6th C?.
Sign up and discover more than 900 centers about management and business administration.
Log in
| |
|
|
| |
|
Jaap de Jonge
Editor, Netherlands
|
|
Extra C not Needed?
Could the additional C (of Corruption) be already included in the 5th one (Context)? We can see it as a cultural or legal factor...
|
| |
|
Shyam Kishor Sah
Manager, Nepal
|
|
C for Corruption Must Not Be a Marketing Strategy
Actually the 5 Cs are meant for empowering the marketing process and place one's business on a certain position in terms of market share. These are for identifying the customer needs, improve the company's strengths and ultimately capture some portion of the total market.
As far corruption is concerned, it has become an influential element of the socio-political environment. So, we should attempt to address it in the form of challenges. When one deals with corruption, or with the person causing corruption, we ourselves feel corrupted. Normally, the staff deputed to pay bribes adds his share also, e.g. medical representatives often sell the samples of medicines what his company provided to him to distribute among doctors.
Taking the extra C as corruption will only increases the cost of marketing. Thus, corruption should be reduced as far as possible and if needed should be dealt with in the form of business promotion and not directly in the form of bribes.
Finally: the denial by one company to pay bribes boosts the morale of others.
|
| |
|
donna louison, Trinidad and Tobago
|
|
Include Corruption as the 6th C in Marketing Strategy
Corruption is truly endemic. It is done so openly now.
I believe it should be included as the 6th C... I have noticed it in my country, where some of our laws are old and outdated. When it happens, government now scrabbles to rewrite new laws...
The 6th C should be included in all management courses. Creating the awareness may help some people to understand the evil of corruption.
In this world the motto of many people now is: "me, myself and I and to hell with everybody else".
|
| |
|
AUSTIN, United Kingdom
|
|
5 C's in Developing Countries
An interesting question. I would say that (moral judgments and prejudices aside) it is vitally important to be pragmatic and acknowledge the context within which one is managing. So on that basis it m (...)
|
| |
|
Sanjeev Kumar Sanju
Strategy Consultant, India
|
|
Corruption Belongs to 5th C (Context)
@Jaap de Jonge (Editor): I agree corruption is one of the contexts, possibly political or social or cultural, so there is no need to add another C.
Note that corruption is not prevalent in emerging e (...)
|
| |
|
Raviranjan singh
Turnaround Manager, India
|
|
5 C's in Developing Countries
Nice! I too agree on the commitment of Pulkit and Austin. The 5Cs are widely used for the best marketing, specially in relationship marketing, customer analysis, company analysis, and competitors anal (...)
|
| |
|
Thadeo Mukulira
CEO, Rwanda
|
|
The 6th C Should Be Rationally Considered
The C of Corruption should just be thought about as a hindrance influencing business strategies. In countries like Rwanda, corruption is sophisticated but it exists.
We should keep in mind that corr (...)
|
| |
|
Rafael Contreras, Colombia
|
|
Include Corruption as the 6th C in the Marketing Strategy
@donna louison : I agree that corruption is a bad, institutionalized phenomenon in many countries and transforms cultures.
It has become a generalized bad way of doing things. (...)
|
| |
|
Victor Muhlenbeck
Manager, South Africa
|
|
Corruption the New Normal?
Living in South Africa and understanding the invidious network that this creates in a business society, corruption is a genie that you can never put back in the bottle. I am surprised that this is app (...)
|
| |
|
Dame Phil, Belarus
|
|
5 C's in Developing Countries
@Jaap de Jonge (Editor): I quite agree with your assertion. It's purely a cultural thing. (...)
|
| |
|
Remzi ALTUNISIK
Professor, Turkey
|
|
What Happens When You Add 6th C? What Implications Can we Make from That?
I think there is no need for an additional C. I agree with Jaap de Jonge's view.
If we are to add a 6th C for Corruption, what are the things we have to mention in order to explain this 6th C? Will i (...)
|
| |
|
prisca hookoom, Mauritius
|
|
The 6th C in Marketing Strategy
@donna louison : Indeed corruption forms a part of our everyday life. Everywhere you can see it, but you don't have your say. The 6th C should be added to focus on the negative impact of corruption fo (...)
|
View all comments
|
|
|
|
More on Marketing Strategy
|
|
|
Log in
Comments by rating▼