The Startup Business Strategy Frame

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The Startup Business Strategy Frame
Startup success is greatly attributed to pre-startup phase planning. Startups develop business plans to pitch their ideas to secure funding and or partners.
Perusing (Ed: ~reading) and relating the frameworks in the document could be long and cumbersome process. Similarly, there is no one page illustration that can sketch a startup’s strategy and plan that can be used universally.

Identifying this need of a one page clear, concise and attractive startup strategy model a ‘STARTUP FRAME’ is proposed:


It is constructed on learnings from considerations of the design thinking approach, the business (model) canvas and other modeling studies. The frame evolved over a period of 14 months in which two bootcamps were held. The bootcamps were attended by 266 potential startups. It has also been used by 28 students of senior entrepreneurship undergraduate course (Launching Entrepreneurial Ventures) over two semesters.
It provides a logical flow and connects value drivers on economic, operational and strategic levels of the startup. The frame provides a thorough look at startup from ideation to financial returns analysis in a sequential format. The frame enables identifying courses of action like:

• Management of Customer Benefits (CBEN)
• Management of Segmentation and the Customer Relationships (CREL)
• Segmentation of Markets and Customers (SEGM)
• Communication Management (COMM)
• Strategic Goal Setting and Management (SGM)
• Competitor Analysis (CA)
• Developing Startup Frame (SF)
• Designing the Business, Design Elements (DE)

BENEFITS / PROS

• Time Effectiveness at pre-startup stage.
• One page illustration of the startup business strategy.
• Ease in the pitching process for both the start-up and investor.
• Triggers creativity in devising strategy.
• Step by step approach to planning a startup from ideation to identifying the ROI.

DISADVANTAGES / CONS

• Some information might require more space and extra blank sheets might have to be used by the user.
• For some of the start-ups the whole frame may not be filled and some courses of actions may not be implemented.
• Some start-ups may not have access to A3 papers for printing the frame.

Compare: The Entrepreneurial Strategy Compass.
See also: Startup Business Strategy Frame website.

		Comments by date▼ Comments by rating Rating
		Paramathmuni srinivas Kumar India
	9 Convincing the Client Nice concise framework. However to me, even after having all of this, if one were to treat the ethical (read without any monetary manipulation or enticing by taking advantage of any negative emotion) (...)

		C.L. Kappagomtula Professor, Malaysia
	7 Startup Business Strategy Framework A very nicely explained framework, in a single page. Kudos to the author for making the explanation very clear and concise. He has covered all the gamuts involved in starting up a new venture. More ex (...)

		Sanjay Verma Business, Kenya
	7 Startup Business Analysis Framework Very nicely presented. I am a great fan of one page reports! It is simple and so it is effective. There is no over-simplification nor any possibility of understating risks. Excellent work! (...)

		KOEHL Maryse Professor, France
	4 Customer Segments and Strategic Segmentation The business plan can integrate different segments according to the project of activity of the start up. It is possible to create subdivisions in the customer segments: consumer and business/professi (...)

		Derek Lark CEO, Australia
	1 Please no Capitalisation Please do not over-use capitalization in the forum. It is easy to use the normal text and better for everyone to read. (...)

		Derek Lark CEO, Australia
	9 Interesting Proposal Congratulations Rahatullah. It is always good to see people testing the status quo and proposing new models. And also good to see it has actually been tested with 'users'. Please keep us informed as (...)

		S. Lago Business Consultant, Canada
	4 Story Board for a Business Well done! By design you have captured the who, what, where, when, why, how, and how much of the business plan and shown the inter-relationships among them. When completed, the entrepreneurs should be (...)

		Patrick Parsons, South Africa
	6 Add Major Processes to Startup Business Strategy Framework A great article. If I may add the following: - A key component of any startup should be a "Process Landscape". Basically at a level 1 process level, look at the primary, secondary, management and sup (...)

		AMRAOUI Abraim Coach, Morocco
	4 Startup Business Strategy Framework Thank you very much for this framework. It will be useful for everyone needs to develop his business plan. I like it in one page. Please keep us informed once the model is further validated. (...)

		Gavril Management Consultant, Albania
	4 How to Overcome Failure This is a good overview of start up process requirements. It would also be interesting to see a dynamic flow of the processes necessary for a start up venture, as a route of mitigating risks and failu (...)