logo

Disadvantages of a Blue Ocean Strategy

 
Knowledge Center

Blue Ocean Strategy

Best Practice

Rating

B. Sai sastha B. Sai sastha
Consultant, India
32
Disadvantages of a Blue Ocean Strategy
While most of the participants in this forum are quick to point out the first mover advantage that a BOS creator gets, we need to be aware of the cost in case the strategy flops. Given today's global economic conditions and aversion of companies towards cost & risk, can BOS still be a valid business strategy?

X

Join 12manage

It's free

Welcome to the forums of 12manage. In this discussion we exchange ideas about Disadvantages of a Blue Ocean Strategy.

Sign up and discover more than 900 centers about management and business administration.

or

Log in

 

Rating

  Nedyalko Terziev Nedyalko Terziev
Student (MBA), Singapore
 
2
Going BO Doesn't Mean You Throw Away your Existing Products
I was present at a recent lecture by Dr. Kim and one of the things he emphasized is that every company needs a portfolio of RO and BO strategies. BO moves are inherently riskier than RO ones, but even with RO you run with the risk of disruptive innovation happening, proving your products obsolete.
Thus, Dr. Kim argued, to minimize the risk for the enterprise you need a mix of both types of strategies- the lower riskiness of RO strategies and the high potential of BO ones.

  Andrew Nelson Andrew Nelson
CEO, Australia
 
2
BOS is All About Managing First Mover Risk
I think you have a valid point that many BOS writers don't use the language of the risks of first mover advantage, but to be fair this is because every step in the process is about managing the risks associated with strategy formulation, validation and execution in a new market.
Remember that much of what the professors have drawn together in BOS is not "new" but what they have done is give us a robust end to end model for the systematic identification and development of first mover strategy.

  KATHRYN STEINER, MBA KATHRYN STEINER, MBA
Entrepreneur, United States
 
2
Protection Against BOS Disadvantages
The only way to compete in a global economy is through differentiation and low cost. There are restrictions and rules that need to be regarded, and some say possibly modified, that inhibit differentiation and low cost in a particular country. Intels "portfolio of patents" which they "vigorously protect," is one example of how a company ensures their strength through innovation, within the BOS strategy. See Intel Corporation Innovation Vice President Peter Cleveland on C-Span.

  HARWINDAR SINGH HARWINDAR SINGH
Business Consultant, Malaysia
 
2
BOS is not for Everyone
What I have observed is that companies which are in industries with growth potential, dynamic technologies and are more impacted by externalities are the ones that would stand to gain most from BOS in (...)

  Dominique VOMSCHEID Dominique VOMSCHEID
Business Consultant, France
 
2
Dealing with Blue Ocean Strategy Disadvantages
To determine a strategy is always risky, but needed if you want to get out the competition; but specially for first movers, I recommend to read 'Inside the Tornado: Strategies for Developing, Leveragi (...)

  Jaap de Jonge Jaap de Jonge
Editor, Netherlands
 
2
Disadvantages of Blue Ocean Strategy and How to Avoid Them
Blue Ocean Strategy does offer immense potential for creating new markets and avoiding intense competition, but it also has several major disadvantages too. Every investor knows there is no such thing (...)

  Ceferino Dulay, Jr. Ceferino Dulay, Jr., Philippines
 
2
Risk of Being in Business
Risk is always present in any business. The benefits one gets out of being "first mover" will really compensate the cost. Even a company that is not willing to take risk and stay in the red ocean is a (...)

  KATHRYN STEINER, MBA KATHRYN STEINER, MBA
Entrepreneur, United States
 
0
Red and Blue Ocean Risk Must Be Understood and Minimized
Today I heard that the importance is understanding the trends that are emerging. That will yield successful results and progress. Essentially BOS, versus riding a current wave and developing and intro (...)

  Pasquini Pasquini
ICT Consultant, Italy
 
0
Discovery Driven Planning
I read 'Discovery-Driven Growth' written by Rita Gunther McGrath and Ian C. Macmillan. That could be a good way to manage/reduce risk about new initiative. (...)

  Thomas Czekala Thomas Czekala
Management Consultant, Switzerland
 
0
Blue Ocean Strategy - Chances and Risks
Blue or red ocean strategies are like revolution and evolution: if you survive the revolution and take over the "market" you are a hero, but if you lose the revolution you are dead. Really successful (...)

  Yves Leduc Yves Leduc
Consultant, Belgium
 
0
Blue Ocean Strategy Disadvantages: No Track Record
I confirm risk is always present. In a "new" market, it may take longer time to convince your potential customers about the benefits of your product or service offer, even if it is obvious for all par (...)

View all comments


 

Leave a comment





Special Interest Group
More on Blue Ocean Strategy
Summary
Forum
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Strategic Sequence: Best Practices and Pitfalls
👀Disadvantages of a Blue Ocean Strategy
topic How to Use the Six Paths Framework to Move Into a Blue Ocean
topic A BOS is Creating a New Mental Category
topic Differences in BOS / ROS Cultures
topic How to Avoid Imitation of Blue Ocean Strategy?
topic How to Use the Pioneer-Migrator-Settler Map (PMS Map)?
🔥 How to Start with Blue Ocean Strategy as a Startup?
topic Porter Model vs Blue Ocean Strategy
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy?
topic Blue Ocean Strategy in Small Companies
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic The Four Actions Framework for Blue Ocean Strategy
topic Execution Hurdles in Blue Ocean Strategy
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy: Buyer Utility Map and Levers
topic Is Blue Ocean Strategy Contrary to Standard Views Within Economics?
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic First Mover Advantage in Blue Ocean Strategy
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic BOS in Less Developed Countries


Special Interest Group
More on Blue Ocean Strategy
Summary
Forum
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Strategic Sequence: Best Practices and Pitfalls
👀Disadvantages of a Blue Ocean Strategy
topic How to Use the Six Paths Framework to Move Into a Blue Ocean
topic A BOS is Creating a New Mental Category
topic Differences in BOS / ROS Cultures
topic How to Avoid Imitation of Blue Ocean Strategy?
topic How to Use the Pioneer-Migrator-Settler Map (PMS Map)?
🔥 How to Start with Blue Ocean Strategy as a Startup?
topic Porter Model vs Blue Ocean Strategy
topic Why is it Called 'Blue' Ocean Strategy?
topic BOS = Niche Market Strategy?
topic Blue Ocean Strategy in Small Companies
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic The Four Actions Framework for Blue Ocean Strategy
topic Execution Hurdles in Blue Ocean Strategy
topic Blue Ocean Strategy - Buyer Experience Cycle
topic Filtering Blue Ocean Ideas: Strategic Overlays
topic Blue Ocean Strategy: Buyer Utility Map and Levers
topic Is Blue Ocean Strategy Contrary to Standard Views Within Economics?
topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic First Mover Advantage in Blue Ocean Strategy
topic Use CSR as Part of your Blue Ocean Strategy
topic Importance of BOS is Focus on Innovating
topic BOS in Less Developed Countries
Knowledge Center

Blue Ocean Strategy



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2026 12manage - The Executive Fast Track. V17.3 - Last updated: 29-4-2026. All names ™ of their owners.