Differences in BOS / ROS Cultures

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Differences in BOS / ROS Cultures
I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive edge over the rival companies, organizations or individuals through a number of unprofessional practices driven by a culture of GREED and the 'winner takes it all syndrome'.
The Blue Ocean Strategy (BOS), I believe is driven by a 'GIVE TO SOCIETY culture' by creating and providing commodities where others fail to do. While competition supports innovation, when it is driven by greed it becomes a ROS. In Blue Ocean strategy, one creatively innovates and creates products where ROS will never see it as a necessity.
One of the dire needs of society is integrity, credibility, and culture of excellence. BOS can develop around this 'unique product' - integrity, honesty, and culture of excellence driven by central desire to serve others.

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		Augusto Carreira Partner, Portugal
	4 What is the Need for That Distinction? I never saw a need for this distinction between Blue Ocean and (bloody) red ocean strategies. A strategy is a timed response to a problem/opportunity. It should be designed. If good design practices are used, like if it was an engineering project, the strategy will have a bigger chance to help the organization succeed. It is supposed that you are ethical. But if you are a fan of bending morale and ethic, then no strategy, blue or bloody, will prevent you from doing that as long as it suits your goals. This is sad but real. So, good practice, both technically and ethically, is the key to a good strategy. Unfortunately, the usual strategy making tool set is rather poor and people in need of a strategy take refuge in the next fad that appears attractive to their own mental models.

		V Morgan Consultant, United States
	3 BOS / ROS Cultures A BOS seemingly stimulates creativity in a world that is changing. A ROS promotes cost efficiency in a world of competition.

		Renata Guizzardi Professor, Brazil
	3 'And' People (BOS) versus 'BUT' People (ROS) I believe that this discussion of ROS and BOS has something to do with something I realized during my PHD work: "There are two distinct ways to collaborate with someone in work: the 'and' way and the 'but' way: - In the 'and' way, one focuses on the positive aspects of the ideas being presented, adding new insights on top of them. - Conversely, in the 'but' way, one identifies the limitations of the proposed ideas, focusing solely on negative aspects. Although both ways are valid, there is a risk in taking the 'but' strategy, since looking at the obstacles before an idea is sufficiently mature may lead to a creativity block". Thus, the 'and way' is the approach more prone to generating inovation. To sum up, I think what I usually call ´but people' are the ones related to ROS-initiatives while 'and people' are the ones who are behind BOS-organizations. Do you agree?

		Ken, United States
	2 Difference in BOS/ROS Culture? With all due respect the comparison is not realistic... Profits are not bad! Which is what is implied... Only when there are profits do people and or companies have money and resources to give to the (...)

		Daniel Newton Obaka, United States
	2 Greater Ethical Standard in BOS BOS is essentially an ability to identify business areas that are not being contested for and evolve services that meet the demand of the society. And there are plenty of these areas in a fast evolvin (...)

		Ceferino Dulay, Jr., Philippines
	2 BOS versus ROS Thinking BOS and ROS require two different mindsets. In ROS, you lean toward problem-solving while in BOS, it is more on innovation or opportunity-finding. Many problems can be made obsolete with innovation b (...)

		Jaap de Jonge Editor, Netherlands
	2 Cultural Differences Between Red Ocean Companies versus Blue Ocean Companies Several good points have been made on this topic. Summarizing the results, I believe we can say there are indeed typical differences in company culture between Red Ocean Companies and Blue Ocean Compa (...)

		Daniel Newton Obaka, United States
	2 BOS and Creative Innovation Going through the discussions on this vital subject of blue and red ocean strategies, it is encouraging to recognize the desire to challenge the old and conventional practices for doing business-profi (...)

		Ceferino Dulay, Jr., Philippines
	2 Some Color Reflections Deep water looks blue. In a Blue Ocean, there are a lot of possibilities that one can discover but then it also requires a lot of courage and foresight to cross its deep waters. People get a red face (...)

		Jeff Pelletier, United States
	2 BOS and ROS do not Directly Correlate with Culture - Yes BUT @Jeff Pelletier: My belief is that culture (real values, real purpose, whether known or not) drive these two. A ROS is driven by a view of scarcity - a value - which informs the strategies. BOS is a v (...)