Competitive Environment

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What is a Competitive Environment?

The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.

Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.

To analyze the strategic position of a firm in its industry and compare it with its direct and indirect competitors we can use a technique called "Strategic Group Analysis".

To analyze the positioning of a firm or brand in the minds of the consumers and compare it with its competitors we can use a technique called "Perceptual Mapping".

Forum Start a new topic about the Competitive Environment Write here. Ask a question or explain something. Forum about the Competitive Environment. Macro Enviroment vs Competitive Environment What are the main differences between the macro environment and the competitive environment?... 18   2 comments Competitor Analysis: Strategic Group Analysis and Mapping A Strategic Group is in competitor analysis a particular view towards a collection/group of companies in an industry having similar business models or similar strategies. Typically 2 key dimensions of... 10   4 comments 🔥 Curveball Strategy: Fooling the Competition In baseball, a "Curveball" is a breaking pitch, i.e. a certain way of pitching (throwing) the ball such that it doesn't approach the batter in a straight line. When thrown correctly, the ball seems to... 9   2 comments Four Levels of Competition (Kotler) Competition, a critical factor in marketing management, comes from companies providing actual and potential rival offerings and substitutes that a buyer might consider. Although this may seem rather o... 8   2 comments What is Competition? Two Meanings! Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings: A. The Extent of Rivalry (Competitive Struggle) in a market: how strong is the battle ... 5

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Expert Tips Advanced insights about the Competitive Environment. Here you will find professional advices by experts. Consultancy Tips Teaching Tips Practical Implementation Tips How to Avoid a Price War? Alternatives Price Wars, Competitive Strategy, Price Dumping, Lowering Prices, Buying Market Share, Price Cutting In a battle to capture the customer, companies use multiple tactics to ward off competitors. Price is often a weapon of ... The Role of Competitors in Strategy and Business Failures Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are o...

Information Sources Various sources of information regarding the Competitive Environment. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Managing Competitive Intelligence Competitive Intelligence, Business Intelligence Presentation that gives an introduction into Competitive Intelligence: definition, its usage, its process and best pract... External Environment In-depth: Sub-types and How to Manage Them External Environment, Environmental Scanning, Environmental Management, Competitive Environment This presentation covers the topic of external environments and includes the following sections: 1. Environmental Scann... PEST Analysis for Small and Medium-sized Companies Initial Understanding of PEST Analysis, Summary Ian Johnson summarizes the PEST Framework in the context of Small and Medium-sized Companies. PEST is an acronym to ana... Interview Porter: How to Apply the Five Forces Framework? Applying the 5 Forces for Fundamental Industry Analysis Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:...

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Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

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