Views on Marketing

Selected views on advertising, branding, CRM, distribution channels, innovation, markets, products, segmentation, services, etc. by 12manage members.


Demand Segmentation by Analyzing Demand Drivers
Segementing the demand for products/services by analyzing demand drivers

Purple Caw
Book Review
By: Evelyn Grunau

The Power of Funny Jokes and Poems
Fikiru dereje gemecu

Most important cultural factors that affect the negotiating process in the plastic companies in Gaza Strip

Consumer segmentation - practicalities
How far is the SEC grid relevant in consumer segmentation in today's perspective?

Reaching a younger generation
AMU/APU is a great institution, however i believe they can expand to the future generation

Notes on Successful Marketing Management
To keep pace with changing times, 21st Century Marketing is obviously a CHALLENGE.

Consultative Sales
Consultative Sales

Intra customer communication - the best driver for market promotion
cellular phones are bringing the users closer and closer to each others. Promotions plans must give sufficient space to this factor.

The new rules of Marketing and PR
How to use Social Media, Blogs, News Release, Online Video and Viral Marketing to reach buyers directly

SWOT of Tata nano and why it failed to deliver
SWOT of Tata nano and why it failed to deliver.

Point of View
You have no point of view if you cannot discuss your opinion.

The Changing Concept of Marketing
Analysis of different philosophies that guide a marketing effort.

MBA Should not be Part of the University Trail
MBA preparation has nothing to do with the kind of job you may apply for.

Internal Focus Instead of Customer Focus
Troubled organizations turn inwards.

Observations on Interactions with Customer on Retail Banking Websites
Why so many people open any retail banking website?
I believe it is for mostly using the net ba

The Black Box Model of the Human Mind
The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses.

Social Media Marketing
Customer Empowerment: A threat or an Opportunity or How To Engage The Social Media As Marketing Tools

Generation Next
What’s Next for Generation Next?

Pricing/Purchasing Pondering Circle
Both sellers and buyers enter into a pondering circle when they reflect on and consider their needs, the products or services offering, the pricing, and the purchase conditions (payment methods).

Cut back or cut through
Cutting advertising to protect profits is not good strategy

7 Ways to Make More Profits from your Existing Product or Service
Seven Underrated Skills That'll Make You A Rockstar Business Owner.

Using Marketing in Politics
Marketing — applied to politics.

How to Earn Online?
Let’s join with SFI and change your life and get money online. Multiple income streams are great concept by the SFI. So become part of SFI and its internet marketing group and earn potential income with free training.

Market Research Firm India
Blue Caterpillars offers Market Research Services in Bhopal, India.

SWOT analysis of the Indian organized Retail industry :
SWOT analysis of the Indian organized Retail industry:.

Fostering Market Orientation and Service Orientation Culture in Banking Industry
Market Orientation, Service Orientation, Banking Industry.

Some basic things about the moving companies
It is easy to relocate large or significant amount of your belongings if you are hiring a reputed moving company.

Can Conversational Marketing Help Improve Conversions?
If you're looking for a more human-like marketing strategy, then you should consider conversational

Unconventional Marketing ideas..
These will allow Us , and our organization, to continue to ring the cash register, regardless of how our environments change.

Some personal business views
Never cared for what they say, never cared for games they play, never cared for what they do, never cared for what they know...

Traffc, Sales and Sign Ups with Master Resell Rights + 9 FREE EBooks of Very High Quality
If you have dreams of building an Internet Marketing empire that generates enough cash for you to quit your job, requires only a few hours of work per day, and allows you to live your dream lifestyle, this letter could be the turning point in your business, your finances, and your life. .

Addition to the Marketing Mix Ps
The introduction of the 3ps to the previous 4Ps in marketing mix.

Marketing ROI: It pays you back!
Had the pleasure and privilege of hosting clients & associates of Asia Pacific to discuss the increa


Brand Irritation
A new concept on the basis of recent trends in marketing specially in Indian service sector where unnecessarily aggressive sales push creating a negative impact on overall business of the company and negatively affect the whole umbrella of brands in long term.....

The only program on Direct Costing
Programme for Industry - Trade - Agriculture - Commerce

Marketing & Sales planning and strategy
Marketing and Sales

The Importance of Value-Based Sales for SW Startups and Early Stage Companies
New SW companies with new products need to do a titanic effort in order to close sales - no matter how good their product is

Practical Direct Costing
It solves the problem of classification of variable costs with nosubjective speculations.

Management Views | Add a view on marketing yourself...

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