The Best Marketing Quotess Ever


"The purest treasure mortal times can afford is a spotless reputation"

William Shakespeare 1564-1616, English dramatist


"Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool"

Phil Knight, CEO Nike


"Half the money I spend on advertising is wasted, and the problem is I do not know which half"

Lord Leverhulme 1851-1925, British founder of Unilever and philanthropist


"For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does"

Stuart H. Britt, US advertising consultant


"Customers are not on-off switches, but volume dials"

Don Peppers & Martha Rogers, in The One to One Future


"Unless your campaign has a big idea, it will pass like a ship in the night"

David Ogilvy in Confessions of an Advertising man


"The essence of a megabrand (the Gap) is leveraging your brand into other product categories"

Adelle Kirk of consulting firm Kurt Salmon Associates in Business Week, Jan 27th, 1997


"Marketing takes day to learn. Unfortunately it takes a lifetime to master"

Philip Kotler, 1931 -, US marketing guru


"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere"

Lee Iacocca


"No great marketing decisions have ever been made on qualitative data"

John Scully 1939-, former president of Pepsi and CEO of Apple


"The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options"

Alvin Toffler 1928-, American social commentator in Powershift (1990)

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