The Best Quotes on Decision-making and Valuations Ever


"Not everything that can be counted counts, and not everything that counts can be counted."

William Bruce Cameron in "Informal Sociology: A Casual Introduction to Sociological Thinking" (1963), American Professor of Sociology


"Watch the costs and the profits will take care of themselves"

Andrew Carnegie 1835-1919, Scottish industrialist


"Uncertainty is not a result of ignorance or the partiality of human knowledge, but is a characteristic of the world itself"

M. Taylor in The Moment of Complexity: Emerging Network Culture, 2001


"Of two equivalent theories or explanations, all other things being equal, the simpler one is to be preferred"

William of Ockham 12851349, English Franciscan friar and philosopher, from Ockham, a small village in Surrey


"For every complex problem there is a simple solution that is wrong"

G.B. Shaw 1856-1950, Irish critic and poet


"He who owns a hundred sheep must fight with fifty wolves"

Plutarchus 50-120, Greek philosopher


"Whatever you do, or dream you can do, begin it. Boldness has genius, power and magic in it"

Johann Wolfgang von Goethe 1749-1832, German poet, novelist and dramatist


"However good our futures research may be, we shall never be able to escape from the ultimate dilemma that all our knowledge is about the past, and all our decisions are about the future"

Ian Wilson, American scenario planning expert and strategy consultant


"Do not count your chicken before they stopped breeding"

Aesopues 550BC, Thracian poet


"Earnings can be pliable as putty when a charlatan heads the company reporting them"

Warren Buffet 1930-, American Investment Entrepreneur


"More than any other time in history, mankind faces a crossroads: One path leads to despair and hopelessness, and the other to total extinction. Let us pray we have the wisdom to choose correctly"

Woody Allen 1935-, American author, director, producer and writer


"Erroneous assumptions can be disastrous"

Peter F. Drucker 1909-2005, American management guru


"We are in danger of valuing most highly those things we can measure most accurately, which means that we are often precisely wrong rather than approximately right"

Sir John Banham 1987-1992, Director General of the Confederation of British Industry


"You can analyse the past, but you have to design the future"

Edward de Bono 1933-, Thinking consultant and originator of the Six Thinking Hats and Lateral Thinking


Boldness has genius, power and magic in it

Johann Wolfgang von Goethe 1749-1832, German writer, poet, humanist, and scientist


"Opportunities multiply as they are seized"

Sun Tzu  c. 544 496 BC, ancient Chinese military strategist

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