Develop your own vision and mission statement

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Develop your own vision and mission statement
Billy Futter, Lecturer, South Africa

Relate to personal and professional relevance in order to convey organizational relevance.

I teach management related topics to pharmacy students. They are traditionally interested in scientific subjects and have difficulty in appreciating the relevance of my courses. As part of their self learning process, they are required to keep an on-line journal (using Moodle) in which they write up and then reflect upon a variety of self management exercises. e.g. develop their own vision and mission statement using the "own funeral speeches" exercise developed by Stephen Covey. I am able to respond individually to each student as they make progress through each of the 19 exercises. The underlying theme is for the student to be able to apply management principles to improve their own performance - a major emphasis on personal change management.

This is followed by a similar range of exercises but this time it is focussed on the management of patients and their medicines - medicine management is one of the new buzz words in pharmacy. All patients who receive medication have to follow a fairly rigid regimen (programme and schedule) with informed SOPs and within a framework of policies. This invariably requires change in their daily pattern of behaviour. The level of non-compliance is high and this results in a host of drug-related problems with potentially life threatening consequences. The key question that students need to be able to address is how to manage the patient change effectively.

After completing these two exercises, it is much easier for students to grasp issues relating to organizational change management.

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