Stakeholder and Social Responsibility: Concepts, Approaches and Tools in the Covid Context


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Stakeholder and Social Responsibility: Concepts, Approaches and Tools in the Covid Context
Nicolescu Ovidiu, Professor, Romania

In December 2021, Routledge Publishing House has published the book STAKEHOLDER AND SOCIAL RESPONSIBILITY: CONCEPTS, APPROACHES AND TOOLS IN THE COVID CONTEXT, which contains a set of original conceptual-methodological elements that are quite different from the present approach in practice and in the management literature. The following are the primary innovative contributions:
• A new vision and new management paradigm of ‘manager - relevant stakeholder’ instead of ‘manager - subordinate’;
• Two innovative managerial mechanisms - managerial synapse and a company relevant stakeholder-based management system - to implement the new managerial vision and paradigm - managerial synapse;
• A new concept of ‘company relevant responsibility’ instead of ‘corporate social responsibility’;
• A new concept of ‘pentagon of company relevant stakeholder responsibility’ instead of ‘Carroll’s pyramid of CSR’.
These innovative elements have been conceived to take into consideration the recent changes in the contexts of digital transformation, transition to the knowledge-based economy and the impact of the Coronavirus pandemic.


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