Personal Leadership Branding


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Personal Leadership Branding
Sreejith M, Business Consultant, Netherlands

In the attached schematic, I delineate the roadmap of forming your own leadership brand.

The influence stack (shown in the schematic) focusses on your team reputation and consists of fundamentally your relationship with 3 key profiles in the organization: baton holders, convertibles and power-axes.
Let me explain them below

1.Baton-holders:These people are generally your best wingmen. They can critique as well as facilitate. They are known for their skill in their functional domain and already in the radar of the decision-makers. You have to first inspire them with your work, your perspectives and ideas and field-test it with them in a way engaging to their interests too. For example if you are looking for a change initiative, they offer the best litmus-test

2. Convertibles: They are easiest to influence. They basically have regard to you either personally or through a project collaboration. Basically they are dedicated “followers”. Keep them always as your get-go support stock. Anytime you meet a challenge, actively involve them, to solidify your initiatives.

3. Power-Axes: As the name tag might suggest, they are the decision-makers of the organization. In your best interest, if you are an entry level profile, these people are not good candidates for direct communication, unless and otherwise a protocol requirement or a technical imperative. But at the same time, for your long-term leadership journey to be impactful and manifested, you have to be a an entity in their “ to be listed” directory.

Let me briefly breakdown the road map: First you should be aware of what defines your reality. This involves identifying and scoping the boundaries of both your intellectual and emotional perception. They form your core values and belief systems; the essence of your personal brand. Further you need to have a real-time understanding of your business environment. Also you need to figure out the most effective way to control and mold your environment to exemplify your personal brand. This has a certain learning curve and grows over time. But when the two fronts form an optimal sync it leads to the transformative change which is always grounded in self-leadership.

Please interact with my view and give your valuable feedback. Its great to see that these ideas are stirring some engagement and reflection in the community.


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