Is my Business Agile?


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Is my Business Agile?
Reid, CEO, United Kingdom

Why your business needs a performance diagnostic to remain agile.


If you’re asking this question, there’s a good chance you’re in a business suffering an agility crisis. A business review will help reveal potential yet, true agility requires a visionary to identify strengths, weaknesses, opportunities and threats to your business. Most business owners find they don’t have the time to objectively review and reflect upon the whole enterprise. Agile opportunities lie undiscovered, undocumented and unactioned, yet, there’s a small, inner, voice saying there’s a need for a new game-plan.

The best time to get agile is when profits start to fall and there’s clearly a need for action. A positive way to look at this is there must be opportunity, and the question is where is it?
If you decide to invest, when under pressure to improve profits, your teams need to support you. Your people can be demotivated and suffering inertia at this point. After all, it’s their livelihoods at stake, too. A visionary consultant can help improve the mindset for change in the business, being seen as ‘a fresh pair of eyes’.

A good example of how changing a game plan can get you a win is the story behind the 2011 Rugby Union World Cup. When the New Zealand All Blacks were down 5:7 against France in the final, two of their fly-halves, rated the among the best in the world, were injured (Dan Carter & Aaron Cruden). A third fly half, Piri Weepu went down too, and things looked impossible.
Yet professional sports teams build agility into their game-plans. Only two days beforehand, the coach had called up fly-half Stephen Donald to sit on the substitution bench … just in case the unlucky streak of injured fly-halves continued.
Stephen Donald got a 3-point penalty from a great distance. He’d been white-bait fishing in his local creek just two days before. Donald hadn’t played for 6 months but got the call and got on the pitch with the right mindset. He made it! The final score was 8:7 and victory went to the All Blacks.

Luck or Agility by the coach?
Charles Darwin said: It is not the strongest of the species that survives, but rather, that which is most adaptable to change. In business, this can mean you change an individual mindset, or the team’s mindset, or both, but no matter which you do, everyone likes a win. Right? Getting expert help is the key.

Once you’ve decided to go down the consultancy route …
Decide what your business needs. A typical business owner looking to improve agility wants:
• ideas to help their people implement best practice.
• a benchmark comparison against the competition
• insights to win market share.
• a game-plan detailing productive and cost-effective ways to win more sales.

This consultancy shopping list will help you get good value from any diagnostic service on offer. Check they will …
1. Show you a track record of results in improving business performance.
2. Offer you a performance diagnostic covering all of your estate.
3. Report back to you with ways to implement change.
4. Give you a plan to realise greater sales or ROI in your business.
5. Work with all tiers and personnel across your estate.
6. Be advising you from a point of considerable experience within your industry and market.

In my experience when working with retailers, who are particularly hard-hit in terms of falling profits right now, a Retail Performance Diagnostic improves agility. I know that despite falling customer footfall in high street stores seeming the new normal, there’s still a way to increase sales and store profits.
By undergoing a good business review, you can be agile.

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