Technology and Marketing

Views > Strategy and Innovation > Advice > Technology and Marketing

Technology and Marketing
Eli Meron, Lecturer, Israel

Intersted very much in all about retail: Technology and Marketing.

Sinregia Group is a company covering the knowledge about the retail field. I am one of the owners and with my partners we are bringing 25 years of experience in the retail field. With 12 years as VP Marketing in the Coca Cola company, 3 years as VP marketing and Trade in SUPERSAL the biggest food retail in ISRAEL.
Today I am interested a lot in the integration between Technology and Marketing Strategy.
I am a great believer on fowling the shopper behavior, to understand the trip of perches, and to research the retailer strategy by giving the right value proposition to the shopper.
The next years all the marketers in vendors or retailers shall try to build the best relationship in an atmosphere of technology, shopper, store, assortment, value, packages, digital.

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