Emotional Intelligence and Marketing

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Emotional Intelligence and Marketing
tarannum, Member, Professor, India

Emotional intelligence helps company in understanding their customer deeply lead everything in a customer oriented manner and help to position our products and brand in the heart of customer and finally lead to increased market share due to reason like emotional attachment good word of mouth. KEYWORDS emotional intelligence, word of mouth, emotional attachment .

In today's competitive world the best way to have competitive advantage over competitors can only be achieved by attaching our customer with our products emotionally and it can be only done with the help of emotional intelligence, emotional intelligence is all about having human skills, mean that you have the capability of understanding people and able to put themselves in others situation, use of emotional intelligence in marketing result ripple benefits to the organisation.It first make everything customer oriented that itself have many benefits like optimum utilization of resources as everything will be going in the right direction or desired one this will also help us to provide best values to our customer and will make them understand that we care for them and they are our priority so this lead to emotional attachment of our customer with our products so finally we can position our products in their heart and now they will be talking good about our brand and products andso this will increase our prospects customer and our products knowledege can reach around the world there will be a positive vibe in the market environment regarding our brand and products.

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