Case / Marketing
vijay , Manager, India
Sales Promotion through Exhibitions.
Exhibitions have been one of the major channels for Sales Promotion of Industrial Products and present trend of declining customers visit to exhibitions is affecting the success in participation . The declining customer numbers can be contributed mainly due to following reasons:
1. Little time to decision makers to visit the exhibitions shows
2. There are too many shows each year
3. Lack of innovation resulting is same products display
4. Gap between customers requirements and product features
Through Internet marketing customer has access to product knowledge in advance and prefers to visit exhibition only to see new products or new technology therefore these needed to be displayed to attract the customers
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