Value Added Sales (Selling)

Best Practice / Decision-making and Valuation


Value Added Sales (Selling)
RAMESH DADWAL, Member, Other, India

The Value Added Selling method.


Value Added Sales (VAS) is tool of marketing and sales in industrial sales, whereas competitor is present in market and follows a red ocean strategy. It is a good / best tool to penetrate markets and show presence in those market.
This tool allows you to differentiate yourself, provide a solution and add value to your solutions.

Value added sales is about building on the inherent value of a product or service. The value add technique is a flexible and customized selling approach that requires input from customers.

The value add may not be initially apparent in the sales over view and is often tied to up-selling or vertical selling within a specific market segment. The utility of the product or service, ease of integration into the customers business operations, or time saving benefits are just a few areas that may be exploited when focusing on value add. The method ensures an appropriate solution is given to the customer.

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