Value Added Sales (Selling)

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Value Added Sales (Selling)

The Value Added Selling method.

Value Added Sales (VAS) is tool of marketing and sales in industrial sales, whereas competitor is present in market and follows a red ocean strategy. It is a good / best tool to penetrate markets and show presence in those market.
This tool allows you to differentiate yourself, provide a solution and add value to your solutions.

Value added sales is about building on the inherent value of a product or service. The value add technique is a flexible and customized selling approach that requires input from customers.

The value add may not be initially apparent in the sales over view and is often tied to up-selling or vertical selling within a specific market segment. The utility of the product or service, ease of integration into the customers business operations, or time saving benefits are just a few areas that may be exploited when focusing on value add. The method ensures an appropriate solution is given to the customer.

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