Sensemaking in Decision making

Thesis / Decision-making and Valuation

Sensemaking in Decision making
Ben Verleg, Member, Strategy Consultant, Netherlands

Operational problems are frequently caused by inaccurate decision making.

In my PhD-thesis decisions in complex situations are analyzed using Giddens' Structuration theory and Weicks' Theory of Sensemaking. It is concluded that when decisions are not clear form the viewpoint of sense making, problems in the operation occur until these questions are answered in an accurate way. Using 12 characteristics, decisions can be analyzed so that operational management is well prepared and problems can be avoided.
It is the main task for leaders to organise the process of sense making, but everyone involved can take responsibility as well. The role of the non-executives in this can be very important. By doing this, they contribute to strategic decision making in their organization.

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