Help Maximize Benefits to Society & Environment

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Help Maximize Benefits to Society & Environment
Ruwan Bandara, Member, Manager, Sri Lanka

My view in business is different. Business of business is not just profit maximization. Business of business is to be help maximization to all stakeholders while protecting social values & environment.
If we create economic profit while damaging social value & environment in short term or long term no meaning of such value creation.
According to my perception Planet is first then people then profit without not exploiting society or environment. For example todays world 7 billion people but 90 % of world resources are utilized by richest 1 billion. Poorest 1 billion earn less than $1 dollar.3 billion poorest less than $2 dollars per day. When environment damage concern USA having just 4% of wold population emit CO2 39 % this give how USA are over consumption of energy. If we need to protect our mother earth for long time. Every body in this Planet must think as CEO of Planet and minimized damage by REDUCING USE, REUSE & RECYCLE.

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